The internet, of course, is national and international and because you may be based in Easley, South Carolina or Athens, Georgia does not mean customers across the country are closed to your message.
In 2024, about 90-percent of all businesses are using video. The video may be instructional or for advertising, it may be an explainer video (telling folks what you do) or it may be to sell a product or service. Whatever the purpose of your video, its message will be carried far and wide.
That’s a good thing
Video is powerful and video gets results. Whether your video explains the values of a small-animal veterinary practice to a neighborhood newcomer, or Greensboro car dealer offers a 1967 “muscle car” to fellow collectors across the Southeast, video is seen and heard. Video brings your business to life in a way no other medium can match.
No matter your particular business, religious institution or association, Primeau Productions specializes in helping you get out your message. From script to screen, we can help you produce a video that will get noticed, and that’s the key.
As opposed to even five years ago, the whole spectrum of video, social media channels are in now in use. However, the channels are always changing.
In a 2023 survey of nearly 1,000 respondents who are marketers actively using video or are consumers of video, were interviewed as to social media usage. What is amazing is how quickly things change.
For example, in 2022, about 13-percent of brands and organizations used Snapchat. In 2024, it rose to 57-percent.
We track social media
When your organization chooses Primeau Productions as its trusted partner, we not only help you produce the best video, we can also advise on where and how you post that video to maximum benefit.
At the beginning of 2024, research revealed some very important marketing points. In terms of online marketing platforms, far and away, YouTube was the most popular place where people went to find information at about 78-percent of users, with Facebook falling behind at 71-percent. However, Primeau Production knows that other social media platforms are far less popular. For example, last-year’s “social media darling” TikTok, was chosen only about 52-percent of the time and Instagram was not much better.
In fact, in social media usage across the board by all businesses and categories, YouTube is chosen as an information source in 9-out-of-10 cases, while videos posted on LinkedIn were seen a little over 7-out-of-10 times. Facebook is still a strong platform for social media and surprisingly, it is holding stronger than either Instagram or TikTok.
Why bother?
Perhaps if you’re considering a video of any kind, you might be thinking, “I’m just a South Carolina restaurant, why would I care about Twitter (“X”)?” Primeau Productions cares because we treat each client’s business or practice as though it were our own. To maximize your video’s ROI, we make an effort to learn as much about your needs as possible.
We bother because we know there are no shortcuts when it comes to quality and no easy corner-cutting when it comes to marketing.
Primeau Productions treats your business or organization as our highest priority. Do your customers know you? They should – and they must.