“Can the extensive and continued growth of video marketing last forever? With adoption holding steady over 90% … video may well be near saturation point. Looking ahead, video marketers may need to look outside the box for new opportunities and ways to use this most compelling of marketing tools.” – Wyzowl 2024, Market Research
Based in Greenville, South Carolina and serving South Carolina and Georgia, Primeau Productions understands that the 91-percent adoption rate for video is holding nationwide. Video is being used for websites, employee training, social media, interviews, advertising, corporate explainer videos and many other uses.
Video can’t be ignored
Video brings your organization to life in innumerable ways. Whether your organization is for profit, nonprofit, an association or a religious institution, chances are that if “you” are not using video, it is a guarantee that your competition uses video in some way. Video is equally effective in Greenville and Athens as it is in New York or Los Angeles. Why is this? Because video adds dimension and video brings organizations to life.
Video, unlike brochures or advertising inserts or even a local, paid interview in a newspaper is usually static. It may get read – or not, and then it is quickly read and forgotten. Video is viral and accessible everywhere. Who is to say where a quality video may get noticed? Someone moving to Easley and needing a home, for example, may see a video interview with a local realtor, someone new to Libertyville and seeking a church may be impressed with an interview given by a nearby pastor.
Video can’t be ignored, unless…
With the rise of video usage, as the above market research quote suggests, “video marketers may need to look outside the box.” A poorly developed or designed or off-target video may completely miss the market.
Truth is, “creativity” doesn’t necessarily mean funny or serious, flashy or dull. It must be targeted, have a purpose and a reason “to inspire.”
With all due respect to friends and family, or anyone with a decent video camera, as video has gotten more accepted and a way-of-life, a lot of poor video content has been created and put up on the internet or social media, a lot of it has also become clutter.
At Primeau Productions our goal is to not only increase ROI but to result in getting your message out to the local and national world.
Please keep these two important 2024 statistics in mind (Wyzowl 2024 Market Research):
Year-end 2022, up to 60-percent of video marketers, created their content in-house. Year-end 2023, 38-percent created their content in-house, and it keeps dropping for all sorts of reasons including a lack of time and the expense of reassigning employees to write, shoot, edit and produce video.
On the other hand, year-end 2023, about 11-percent of video marketers used outside vendors to create their video content. At this moment, 2024 trends show the numbers have risen to 24-percent trend.
The reasons are simple
The percentages shown above are not hard to explain. Professionally written and produced video does better, improves profitability, better enhances the return on investments but most importantly, enhances recognition so that it is remembered.
Script to screen, Primeau Productions gets results. We use the latest equipment, best content writers and experienced editing knowledge to get videos noticed so that they rise above the clutter.
It is time for increased out-of-the-box creativity in video and that is what Primeau Productions delivers on-time, every time.