Primeau Productions is a video production company based in Greenville, SC that produces superior video content for the full-range of marketing, training and sales campaigns. Whether your interests are in corporate explainer videos, video for safety training or a YouTube commercial, we are here for you.
However, Primeau Productions understands that while video is convenient, effective, dependable and cost efficient, as a decision maker you may not be fully convinced or feel as though you are ready to make a decision. In fact, the latest, 2024 research shows that about 33-percent of South Carolina or Georgia marketers who don’t use video state that a lack of time is to blame. At the same time, about 70-percent of all businesses and organizations who didn’t produce video in support of their 2023 marketing campaigns, plan to do so in 2024.
How can Primeau Productions help your business?
At the present time, about 91-percent of all business concerns from healthcare facilities to sports teams, construction companies to pet shops use video in some form. That’s pretty amazing, since barely over 60-percent were using video in 2016. Few industries have enjoyed such rapid growth.
Why has video grown so fast?
Video isn’t just “creative,” it is flexible in its use, highly personalized to your business or nonprofit organization and is always available. Whether posted on your website for customers or required viewing for employees, it is there. The top 5 reasons that video is so widely used are as:
- Customer testimonials
- Explainer videos (What your company, product or service does)
- Introduce a new product or service
- Social Media use
- Product demonstration
From script to screen, Primeau Productions is your trusted partner to ensure a great return on investment for any video your organization wants to produce.
Is video expensive?
Professional, quality video production is not expensive given its versatility and ability to get out your personalized message. As opposed to print brochures, advertisements or other traditional materials, over the course of time, video is cheaper and more cost effective.
With video, nothing “says you” better than “you.”
Based on 2023 numbers, throughout the nation, video usually comprises 21-percent to 30-percent of the total advertising and marketing budget. However, the budgets for video may range from 11-percent to 50-percent of the total, depending on what your organization wants to accomplish.
While Primeau Productions uses the latest production facilities and most modern equipment, we treat our customer’s dollars as our own. We are scrupulous about offering cost-saving ideas and strategies. It is important to share that more than 85-percent of businesses plan on increasing their video production budgets in 2024. Interestingly, about 30-percent of all marketers feel that video is getting cheaper because of its flexibility. Video is that effective.
How do we know video works?
Nationwide, marketers are convinced that video works. Consider these points from the latest market research in terms of bottom-line results as to return-on-investment or ROI:
- 60-percent of video marketers quantify ROI through video engagement such as likes, shares and reposts.
- 42-percent of video marketers quantify ROI through customer engagement and retention.
- 40-percent of video marketers quantify ROI through video views.
- 39-percent of video marketers quantify ROI through brand awareness/PR.
- 32-percent of video marketers quantify ROI through bottom line sales.
Our 2024 outlook is that video works, and it will work for your company. Call us today, and let us tell you more.