Based in Greenville, SC and serving South Carolina and Georgia, Primeau Productions is a regional video production company with a national mindset. We use state-of-the-art equipment, superior production techniques and have assembled a team of the best video experts to be found anywhere in the country.

Our work ranges from corporate explainer videos to interviews to advertising. As Primeau Productions is always concerned with maximizing your return on investment (ROI) we keep close tabs on all aspects of the video production industry. 2023 was a banner year for us, and we are pleased to have trended with the industry.

What we learned in 2023

The internet and social media are international. An embedded or posted video carries greater weight and farther reach than ever before.

When a Libertyville realtor, Greenville grocery or an Athens, Georgia church posts a video, it could be as likely to be seen by someone in Los Angeles or London, England as in the next town over. Video must be good; it must have strong appeal. With video, it is really true that businesses or organizations don’t get a second chance to make a first impression. Most of all, video is important.

To prove our point, we will bring forward some general facts we learned in 2023:

1. In 2024, based on year-end 2023 numbers, at least 91-percent of businesses will use video as an important marketing tool. No matter where your South Carolina or Georgia business is located, chances are your competition will be using video.
2. In 2024, 88-percent of all South Carolina or Georgia businesses marketers see video as an important marketing tool. No matter the business, profit or nonprofit, almost 9-out-of-10 marketing people understand the value of video.
3. Based on 2023, we know that about 68-percent of businesses that did not use video last year, want to actively explore producing videos in 2024. Video brings their business to life, something that brochures or print-ads can’t do.
4. In 2023, about half of all businesses that contacted Primeau Productions wanted “live-action” videos; a pastor talking about her congregation, a realtor discussing a new housing development or a dentist explaining his approach to helping patients feel more at ease.
5. What were the Top-5 reasons businesses and organizations used video in 2023? In order, about 40-percent created video testimonials (“I like the business because”; about 39-percent wanted explainer videos (“What our business does”); 34-percent wanted presentation videos (“Introducing our new product or service”); about the same percentage use the video on social media and 32-percent valued product demos. The key take-away is that video is versatile. Where do you want to go? Primeau Productions can take you there.
6. Finally, video is economical. Most marketing departments are surprised to learn that 2023 video production accounted, on average, for only 20 to 30 percent of their total marketing budget. Given how flexible a video can be, it potentially serves a number of purposes, something that traditional marketing tools can’t do.

In 2024, video will continue to grow in importance. Your customers, clients and even congregants expect video. Why not contact Primeau Productions and give them the very best?