Going Viral Is Good Business

January 22nd, 2014

6277208304_ab6988a99fBig-budget Hollywood director Michael Bay (Transformers, Armageddon, The Rock) had an onstage meltdown last week at the Consumer Electronics Show in Las Vegas. He was there promoting the electronics giant Samsung and its new 105-inch curved UHD television. It started off OK, but then the teleprompter went down, leaving Bay at a loss for words. Suddenly incapable of putting together an English sentence, the
A-list director muttered, “Excuse me, I’m sorry …,” turned and walked off stage. The video of the live event quickly went viral, surpassing one million YouTube views.

Now, I’ve met a few successful movie directors, and they all impressed me as outstanding, natural communicators. Directors do nothing all day but communicate – with writers, studio execs, actors, department heads and ultimately, audiences. That’s one of the reasons I suspect that Bay’s gaffe was more stratagem than stage fright. As he watched Bay flounder, Samsung Executive Vice President, Joe Stinziano, pitched him a softball question, “The curve, how do you think it’s going to impact how viewers experience your movies?” It was this unanticipated query that finally drove Bay from the stage.

Picture this: it’s a few days before CES, and Samsung’s newly hired creative team is desperately searching for some way to get Samsung’s name and the fanfare accompanying its curved TV heard above the din of business-as-usual at the world’s largest, not open to the public, tradeshow. Someone in the room mentions “viral video,” but everyone present knows that’s a million-to-one shot. Then a young man in the corner blurts out, “Michael Bay is a big name – can’t we use him somehow?” With that, there is an explosion of ideas. Raising his arms, the senior most exec in the room announces, “We need something like a ‘wardrobe malfunction’ that will be sensational, look spontaneous and is easy enough for Michael to pull off.” Bay is contacted, and he loves the idea.

Following the show, it was confirmed as the largest ever, with 150,000 attendees, 35,000 of whom were from outside the U.S. “One-third of the world’s population interacted with CES in some way this week, as we experienced the future,” said Gary Shapiro, president of the Consumer Electronics Association. “From curved and flexible Ultra HD TVs and next-generation smartphones to drones, robots, sensors, the Internet of Everything, Hi-Res audio, connected cars and 3D printers, it seems like the only thing missing from the 2014 CES was a time-travel machine,” Shapiro said.

I think you’re starting to get the idea. Corporate America knows that the least expensive and most effective communications tool now available is the viral video, and I’m predicting an uptick in the number of celebrities having some telegenic mishap in the vicinity of the product they are promoting. Remember the truism, “There’s no such thing as bad publicity.”

How did things work out for Samsung and Michael Bay? Sunday night’s Golden Globe Awards (21 million U.S. viewers) had host Tina Fey doing her wildly funny impersonation of Michael Bay, as she stumbled, coughed, and finally gave up on an introduction of presenters Chris Evans and Uma Thurman. Its 105-inch TV (price still not announced) got coverage from CNN, Bloomberg and all the network news programs. The New York Times, The Washington Post, USA Today, and hundreds of other newspapers worldwide carried stories. By all accounts, it was the hit of the show. And coincidentally, the new Michael Bay-produced pirate series, Black Sails, debuts this Saturday on YouTube (a week before it airs on Starz).

What do you think? You can watch Michael Bay’s CES 2014 meltdown below:

photo credit: Newspapers B&W (2) via photopin (license)

Do It Yourself Video Production

January 14th, 2014

6047261859_5d1f6cefd3I’m happy to report that the era of do-it-yourself video production seems to be drawing to a close. I’m not talking about teenagers making experimental films with their friends. Rather, I’m talking about businesses, organizations, and individuals trying to save time and money by choosing the DIY option over professional video production.

Beginning around 2005 we began seeing conditions that led to a DIY video “perfect storm.” First, affordable hardware and software, capable of high quality editing, appeared in the marketplace. Second, millions of people became accustomed to the convenience of shooting video on their cell phones. Third, the economic downturn of 2008 brought drastic budget cuts, particularly in such “discretionary” areas as advertising, training, publicity, and promotion. And fourth, there grew a cultish faith within the business community that the clever application of technology was the solution to most every problem.

Clearly, many of these factors remain extant. What then was ultimately responsible for the failure of DIY video? Anecdotal evidence suggests that many of these videos failed to effectively communicate their intended messages, and in some cases, they were actually counterproductive.

You cannot give a highly creative individual the right tools, a little training, and a hearty slap of encouragement and expect them to make a successful video. It’s here that I’d like to draw a distinction between the “creative individual” and the “creative professional.” Creativity, in itself, is never enough to craft a video that communicates effectively. That takes years of study, practice, and critical thinking. Every creative professional started out as a creative individual, and then made the conscious choice to study the language of film & video, master its techniques, and commit to a lifetime of learning.

I love this quote from the great theoretical physicist Niels Bohr, “An expert is a man who has made all the mistakes which can be made, in a narrow field.” A broad grin spreads over my face when I think back over the many mistakes I’ve made during my long career. Fortunately, most of my really disastrous errors occurred while I was in school and during my apprenticeship thereafter. Needless to say, most DIYers fall short because they are simply not prepared.

There’s another reason that DIY videos are unsuccessful. Whether it’s fair or unfair, the standard against which all videos are measured is the one we’ve all grown up on: the production standards of Hollywood films, television programs, and TV commercials. Average viewers may not be able to explain the reason they find a particular DIY video so unconvincing. All they know is that something feels “wrong.” Usually what they’re responding to is the combined effect of many small weaknesses: the music is a bit too loud; the voiceover is somewhat stiff; the graphics are difficult to read; the narrative lacks a beginning, middle, and end; the lighting is bright and unflattering; the onscreen talent appears a bit unsure and uncomfortable; the pacing seems slow, and on and on.

It’s attention to all the tiny details that can make or break your video. Even the most meticulous DIYers are likely to fail, simply because they don’t have the critical skills to find the small weaknesses, and they may not have the necessary knowledge to fix those weaknesses once found (not to mention those problems that are impossible to fix).

Industry professionals have noted that the rise and fall of DIY desktop video is much like the rise and fall of DIY desktop publishing before it. Software like QuarkXPress cut into the business of many professional typesetters and layout designers until DIYers realized that the precipitous drop in quality that resulted was hurting business.

The fact is, my client’s video will likely create a distinct impression on those who view it. Video is the most powerful communications medium ever created, and it is up to you whether you make the most of the few minutes you have the viewer’s attention. Generally, you get only one shot. After watching your video, people come away with a lasting positive or negative impression of you, your organization, and your product or service. And that’s the reason that a truly creative, professional video from Primeau Productions is such a wise investment, paying dividends long into the future.

photo credit: Queen-watching via photopin (license)

6 Reasons To Restore Your VHS Tapes to DVD

December 17th, 2013

3470790778_23bff15240by: Bradley Finegan

Remember the era of VHS? An era where parents would capture every precious moment of their children’s adolescence with a bulky video camera. An era where you were required to rewind before sending your movie back to Blockbuster (for those who remember Blockbuster). Well, as all things, the era of VHS had to come to end sometime.

Back in 2006, the Motion Picture Association of America announced that theatrical releases would no longer be printed to VHS. The last film released to VHS was the infamous documentary style film “Borat: Cultural Learnings of America for Make Benefit Nation of Kazakhstan.”

7 years later, as digital video continues to take over the world, it begs the question: what to do with all of our VHS tapes? Well, with the help of a production company such as Primeau Productions, you can capture/restore these tapes and transfer them to DVD or digital format. (Very nice!)

Here are 6 reasons why you should digitize those old video tapes laying around the house.

1. To Preserve Your Memories.
VHS tapes only hold up for so long. The average shelf life of a VHS tape is approximately 25 years. This means that if your old tape collection dates earlier than 1989, it’s recommended that you take action to digitize your tapes.
Letting film sit too long and collect dust could have consequences in saving your memories. The film can get covered in dirt, and eventually, the tape will begin to deteriorate. This will not only damage the content of the tape, but the dirt can quickly clog VCR heads, which could consequently ruin not only the tape itself, but the VCR Player being used to play it.

2. Aspect Compatibility
Watching video tapes on modern television systems, in most cases, the image can get compressed, and does not take up the whole screen.  This has to do with aspect ratio, or the relationship between the height and width of an image. During the time when video tapes were the most popular media, the standard aspect ratio was 4×3. With the creation of the HDTV, the average TV aspect ratio increased to 16 x 9. This is why these images look so small. These tapes were created for a 4 x 3 aspect ratio, and we’re living in a 16 x 9 word. Restoring VHS tapes to a digital format allows you to watch them at an aspect ratio of 16×9; fully compatible with most current TV’s.

3. Restore Quality of the Tape
The damages mentioned above can cause blurring, along with drastic discoloration of an image. Dependent on the damage, companies who restore these tapes will clean the film, fixing discoloration and restoring sharpness of the image.

In regards to the audio, we receive many inquiries about noisy tapes, whether it’s buzzing, white noise, or something similar. This can also be due to damaged tapes. Like the visual quality, this is something that can also be fixed by cleaning the tape, dependent on the damage.

4. For Family Genealogy.
As earlier mentioned, the shelf life of a VHS tape is approximately 25 years. These tapes won’t hold up forever.  Transferring these memories to digital formats gives you and your family the opportunity to preserve these tapes for future generations. If these tapes become too damaged, once they’re gone, they’re gone, and cannot be restored.

5. Easier to Manage/Send
Digital formats are much easier to manage and send. This opens up opportunities to easily send the content overseas. If you find a tape of an old friend who is now living overseas, instead of paying high shipping fees, and risking damage to the tape in transportation, digitizing the tape is much less risky, along with a cheaper, easier means of sending that video overseas.

6. For Christmas!
In the spirit of the holiday season, DVD versions of your family memories make great Christmas gifts! These are especially great gifts for parents, grandparents and any other relatives that may have home videos laying around they don’t want to lose.

photo credit: Blu-ray Discs via photopin (license)

10 Easy Steps for VHS to DVD Restoration

November 11th, 2013

Ten Steps for VHS to Digital Video Restoration:6498632455_4e2668bfb3_n

Step One:  The VHS tape is played in a professional VHS deck and captured  into a computer in real time using an analogue to digital capture card.

Step Two: The Digitized video video is then properly formatted for full 16 X 9 formatting (the most common Aspect Ratio today).

6498642005_68820d18a0_nStep Three: Enhancement filters are applied to restore and optimize the analogue video signal

Step Four: Faded colors in VHS video are corrected using Color Correction Software (Example: Magic Bullet)

Step Five: Many VHS tapes that include old family gatherings may also include television shows. These extraneous movies and TV shows will be removed

Step Six: Forensic sharpening filters are added as part of the VHS video restoration and enhancement process

Step Seven: Forensic brightness and contrast filtering and settings are adjusted as necessary

Step Eight: Deinterlacing filtering and techniques are applied if playback wear is poor or distorted

Step Nine: Exported from video restoration program into professional DVD authoring software program

Step Ten: Chapter marks added for easy viewing and playback

*Film to DVD transfer also available

To learn more about VHS to DVD restoration services click HERE. 

photo credit: 1/2″ D-3 format tape via photopin (license)

photo credit: 16mm blank film via photopin (license)

10 Reasons Why You Should Upgrade to Adobe Creative Cloud

October 23rd, 2013

I have always been resistant to change. As a business owner, there are always employee wish lists or new equipment that is needed which can eat away at company profit. However, to keep current and do the best work possible, change is extremely important in the video production business.

In this case, new product Adobe Creative Cloud is an excellent change agent. It saves a video production company time and money! Here are our 10 reasons why you should upgrade to Adobe Creative Cloud based on our experience.

  1. Increased ProductivityIf your hardware fails as electronic equipment can on occasion, your project is safe in the Cloud! Adobe Creative Cloud gives you the option to automatically save your work in the Cloud, saving editors from potential power outages/surges and hardware failure like hard drives crashing. However, if you don’t trust Cloud storage, don’t worry, you’re not required to save to the Cloud. Adobe still allows you to save to hard storage with the Creative Cloud suite. Plus, working in Creative Cloud 3046502602_cde9741239is more fun than working in CS6. You have to experience it because words cannot describe how easy and fun Creative Cloud is to use. For some reason, our editor employees work faster and focus more on their productions when they are having fun.
  2. Cloud Storage
    Cloud storage is a great feature for a company like Primeau Productions because you can never have too much storage space for HD video. We spend a lot of money on hard drive storage. Our team of editors can easily share HD media in the Cloud so having unlimited storage space accessible to every editing station is a huge advantage! Of course you have to pay for extra Cloud storage space, but it’s worth every penny because that replaces the time to order equipment, shipping and the actual cost of purchasing physical hard drives.
  3. Accessible from Multiple MachinesCreative Cloud software is accessible on any machine, as long as you have the login information for your subscription.  This is very convenient for an office setting and especially when traveling. Editors gain access to Adobe Creative Cloud from their own editing stations or anywhere in the world! This beats manually installing individual programs to every work station and carrying computers on airplanes for remote editing jobs.
  4. Consistent UpdatesAdobe is capable of updating their software quickly. With Creative Cloud, the software is constantly checking for updates. When you purchase Creative Cloud, no longer will you have to worry about buying new Adobe software, the program will update to the latest version for you.
  5. Consistent Bug Fixes!It’s understandable that Adobe has had some bugs in the past. Before Creative Cloud, users were required to wait for the next version of CS to come out for those bugs to be fixed. With CC, users get consistent updates when bugs are found within the software. Consistent updates also means that bugs are worked out more efficiently and any new tools and features are easily added with very little effort.
  6. Automatic Access to Every ApplicationMax Spiker, founder of DMAD put it best; “[Adobe Creative Cloud] is like walking into Adobe’s toy store and being able to play with ALL of the toys.” (http://dmad.com/adobe-creative-cloud-review) When you download Creative Cloud, you get access to every Adobe software product, including Photoshop, Premiere, After Effects, Dreamweaver, etc. With Creative Cloud, you have the ability to pick and choose which programs you’ll need in your workflow, although not every program has to be implemented.
  7. Pay Per Application SubscriptionSoftware options are great! If you’re only planning on using one software application, you’re not required to buy the entire Creative Cloud suite; you can subscribe to only those software programs you need for a lower monthly rate.
  8. Easy InstallationThe installation of Creative Cloud is quick and easy. When you download Creative Cloud, you’re given the Adobe Application Manager. This manager helps you download virtually every piece of software Adobe offers.  This interface makes installation quick and easy.
  9. Faster InterfaceEvery new Creative Suite has been substantially faster than the rest (taking software bugs out of the picture). Creative Cloud is no different in this regard. Creative Cloud processes all activity faster because of the constant updating of the software and systems.
  10. Cost SavingsAdobe’s Creative Suite is not cheap.  Individually, the software can range between $500 and $1500. With Creative Cloud, you get all of these programs for only $50 a month.  Plus, major discounts are offered for users who are students, along with businesses who need these programs on multiple machines at once.

photo credit: Adobe Logo via photopin (license)

The Future of Professional Speaking

October 7th, 2013

11077426116_7fe8e5b65fOver the last ten years, the professional speaking industry has evolved into a forward thinking technological evolution of information and confusion. During this time, most professional speakers have seen a decrease in bookings and fees. Competition has been the main contributor to this perplexity and a lot of poor decisions are being made. In the following post, I will provide my perspective and experience earned while working with dozens of professional speakers in various markets and fee ranges around the world.

Historical perspective

To put this post into perspective, I have to share a story. Back in 1978, I met Floyd Wickman. He was the first professional speaker I worked with while I was employed as an audio engineer. I was the low man at the studio and nobody else wanted to work with him. He wanted to record a 2 pack cassette product. It was hard for him to be energetic and motivational in the studio while talking to a microphone. He said he was at his best in front of a live audience. I remembered the Dezi Arnez story about how ‘I Love Lucy’ was the first television show to be recorded in front of a live audience. This gave me an idea. Why not audio record his presentations where he could feed off the audience energy, at a live seminar? He gladly accepted my offer and my boss had no problem since this was not a conflict of interest. I rented two 80 pound reel-to-reel recorders and one of the first wireless microphones and headed to the Hyatt Regency in Dearborn, Michigan. The difference in the outcome of the product was amazing! Thus, Primeau Productions was born.

A lot has happened since then. Cassettes have turned into CD’s and downloadable Internet audio files. Speaker demo videos became affordable and a necessary tool to get more bookings; first on VHS tape and then DVD, and now the Internet on over 30 International websites. These days, a meeting planner can find almost everything they need in regards to booking a professional speaker on the Internet; including credentials, a speaker’s demo video and video clips.


The speaking industry took a hit after 9-11, and many professional speakers had speaking engagements cancelled. Attendance of meetings also dropped and as a result, the number of meetings decreased. Professional speakers at the top of their game reinvented their marketing and did the best they could. Those who have not reinvented themselves still blame 9-11 for their decrease in bookings.

Here is what you need to do to play in today’s competitive professional speaking Industry:

1. Have an easy to use world class website. A lot of speakers spent a lot of money on Flash based websites and planned on using them for a long time. The problem with Flash is that Apple products do not support it. The cool effects on websites, like walking on the computer screen and moving headers are also not viewable on Apple products. We cannot ignore this rapidly growing market sector, so the solution is to stick with HTML 5. Use Youtube and Vimeo to embed your video content into your WordPress website and keep the website simple and clean. Most of all, make your products and expertise easy to find.

2. Have a professionally produced speaker demo video. When you consider that one or two paid speaking engagements will return your production investment back to you, why would you consider producing your demo with a non experienced production company, or yourself? Not to mention, your competition is more than likely using professionally produced video. There are plenty of professional video production companies, including Primeau Productions, who know the speaking and meetings industry, and will get your demo produced professionally so you get more prospects and bookings. A pro that has experience with speaker demo videos will help make your demo better than if you go it alone. Look at samples and choose wisely.

3. Add value and make it obvious. Many professional speakers say they customize, and many others value added propositions, but keep them a secret. Get creative and make this added value obvious in your demo and on your website. Post blog articles that address the needs of the speaking industry and meeting planner.

The Future

I believe the future of professional speaking depends on the willingness of professional speakers to reinvent their business model, speaking messages, Internet presence and brand positioning for their expertise. You have to be a thought leader in your area of expertise and prove it. Use video to show the depth and extent of your subject matter expertise. Interview past clients and kick your social media for business into overdrive.

Don’t brag about your experience, rather display experience in everything you do. I find many professional speakers are full of themselves because their last presentation earned them a standing ovation. It’s time to learn humility and be humble in everything you do.

Follow your heart, not your wallet. Instead of focusing on the money, focus on your passion. You may have earned a great income from last year’s speech, but what does the world need today and in the future? Concentrate and meditate on your passion and promote those keynote topics instead of the ones that use to sell. There is nothing wrong with reinvention, except it takes valor.

Be courageous and project that courage in your messages. When you do your homework and discover the clients’ pain, address that pain on the platform and provide solutions. You can no longer be a bubble gum speaker, you have to provide value as well as solutions.


Use the marketing tools available to you today to get the word out. More and more speaking leads come from people you don’t know, instead of those you do know that are part of your database. Inbound marketing has become at least 20 % of all professional speakers’ business. Get with the program and leverage your social media networks. As the second largest search engine and third most visited website (after Facebook and Google), YouTube has taken over as a promotion tool for professional speakers.

It’s not enough to post video clips and speaker demos on YouTube, you have to be active and engaged frequently to get the biggest bang out of YouTube for marketing. Friend, subscribe, like, share and post comments often for the videos you watch on YouTube, and use this strategy if you are involved with a mastermind group or NSA chapter to help each other out. YouTube videos also end up in search results and include thumbnail images, so make sure to optimize your videos with great titles, descriptions and tags that include your predetermined key words and phrasing as search criteria.

Talent and Growth 

To compete in today’s meetings industry, you have to be r-e-a-l-l-y g-o-o-d; if you are just ok, then it’s time to learn how to get better. Get a coach, or hire a speech writer to help you boost your content, delivery and entertainment quotient. If you attend educational events like The National Speakers Association then write down action steps after you leave. Hold yourself accountable or ask someone else to be your CAO (chief accountability officer).

If you use stories in your presentation, what other stories do you have that can be told on stage that you are not using? Many years ago I had the pleasure of working with Og Mandino in Las Vegas.

During our back stage conversation, he explained to me that he kept a story log. Before each speaking engagement he would look through his story log and pick the stories that suited each audience. Nothing about Og was off the shelf. Today we have the opportunity to log dozens of stories every week if we just pay attention to the lessons we learn.

This is part of the customization process. If you don’t customize, it’s time to start, and stories are where it’s at. Show customization in your demo video when possible and definitely in standalone video clips. Embed those clips into blogs written about that customized subject material.

Don’t let others influence your creativity. Stop asking for feedback from friends, family and other speakers. One of the worse activities you can become involved with is to ask others for their opinion when you are creating. Remember, opinions are like noses, everyone has one. The Beatles worked behind closed doors when they created their music. Opinions can cause your true creativity to become scarred. Work and create from your heart and instincts and leave the feedback for after you’re done creating.

Increase your Opportunities and Negotiate

As much as we hate to admit it, we all negotiate our fees. One thing that is a big time benefit for the future of professional speaking is to offer value to your prospects to close more bookings. Speakers who do not add value and negotiate speaking engagements will have fewer speaking engagements.


Speakers who offer to include breakouts, master of ceremonies and other multiple presentations to close their offerings during the negotiation process close more deals.

We know this to be true because many of our speaker clients have success stories of negotiations resulting in multiple bookings from their client.

The future of speaking successfully and being booked as much as you like depends on your willingness to be the best bargain in your fee range.

If the prospect is willing to pay you $5,000, and your fee is $7500, you have to do some searching and negotiating if you want the gig on the flip side, once you lower your fee, word travels fast.

To Sum it up:

• Add value, because the rules have changed

• Be visible everywhere you can on the Internet and position yourself as a thought leader

• Update your professional speaker demo video at least every other year

• Continuously learn and grow to perfect your mes- sage; get a coach or speech writer to help

• Be ready to negotiate your fee

I would love to hear from you after these thoughts and ideas have settled in. This is my promise to you; if you take my advice and break away from the same old- same old, your business as a professional speaker will flourish. It takes courage to be different and break free from the herd. It also takes creativity to compete in today’s professional speaking and meetings industry.

photo credit: Chrystia Freeland and Linda McQuaig Toronto Centre Byelection Debates via photopin (license)

Adobe CS6 VS Adobe Creative Cloud

October 7th, 2013

8748887617_a8e6e7bd4dBack in June, our CEO, Ed Primeau, was interviewed by Adobe about his Audio Forensic work with Adobe’s CS6 software.  After this segment, the Primeau companies (Primeau Productions Primeau Forensics) agreed to test drive a year subscription to Adobe Creative Cloud.

Since working in Creative Cloud, it has become very clear that the service is a no-brainer for anyone involved with digital media. What exactly makes Creative Cloud stand out from past installments? The virtual back up for starters, which makes it possible to access the entire Creative Suite from any computer anywhere in the world.

Unlike Apple’s Final Cut Pro, after working for awhile in CS6, Adobe automatically saves your work.  This is something Final Cut Pro X even exhibited upon release, but Creative Cloud actually spawns a prompt for it, making it very clear to the user that the software is taking necessary precautions with saving your work without asking.

FCPX doesn’t give you any sort of indication that the project is saved; we are just left to assume the file is secure. The conformation really gives editors a further sense of security that their project has been stored securely. Especially when working in a Cloud setting.

What initially concerned the Primeau team when working in Creative Cloud was the concept of saving only to ‘the Cloud.’  We like to trust the idea of securing our files on the Internet virtually, but live by the philosophy that everything should always be backed up. We like a physical drive to feel that our files will stay secured.  Something we can ‘see.’

Other people likely have this preference as well, and Adobe has catered to that.  Like past CS installments, you are able to save to a physical drive, and you don’t have to rely only on the Cloud to secure your files.

This is like when we made the transition from digital tape to tapeless video recording formats. We used to carry a box of tapes with us back from a remote recording. Now we carry external hard drives which have backed up digital video files from the remote video recording.

Primeau Productions has several video editors.  In the event that an editor needs access to a project edited by another editor, saving the project into the Cloud is an efficient, simple means of allowing another editor to access a project.  Creative Cloud offers 20GB of Cloud space with their subscription. Don’t worry, you can purchase more Cloud space directly from Adobe.

Overall, Adobe’s Creative Cloud is a must ‘check it out’ for anyone involved in digital media.  The interface doesn’t stray too far away from past CS installments, making it comfortable for the user, along with offering plenty of new features that will only make your work flow more efficient and productive. Plus, with access to all Adobe Software for only $50 a month; how can you go wrong?
photo credit: spectral-display2011 01 Jan via photopin (license)

YouTube Monetization – Is It Really Worth It?

October 2nd, 2013

FullSizeRenderMonetization is a questionable subject.  What sounds so bad about allowing YouTube to advertise on your videos? Monetization makes you money, gives you higher credibility with YouTube, and overall could make your channel look more credible to users.  That all sounds great! However, there are potential downsides to monetization you should be aware of before making a decision.

Though monetization could make you some extra side money, this profit is nowhere near the amount of money that could be made from voiding monetization. Think about it like this: let’s say you’ve opened a small software company that has created a new type of photo editing software. You’ve established a following of users online by creating an explainer video about the software, and YouTube offers monetization for your channel. Great! You can make some extra money on the side while still promoting your brand! Well, let’s say once you allow monetization, Adobe runs a new ad campaign for the newest edition of Photoshop/Creative Cloud.  If a user clicks on your explainer video, and the first thing they see is an advertisement for a new edition of Photoshop, this will only distract the user from hearing about your software, and potentially drive them to just pick up Photoshop.  That click to Adobe’s site does make you a small amount of money, but not nearly as much money as if the user had purchased your software. This ad is only taking away from attracting people to your brand.

Now, just because ads can be distracting doesn’t mean monetization should be completely ignored. Monetization establishes authority with YouTube for your brand and puts you as close to partner status as a channel can get. This is something you can take advantage of. Remember that video you put on your channel with good intentions, but it never received the traffic you expected it to? Use these videos as your monetized videos.  This way, the important videos on your channel will not lose focus, but YouTube will still know that you are interested in the authority that comes with monetization.

Aside from these, you have to think of the user.  When a user is looking for a piece of content quickly from your channel, and a mandatory 30 second ad spot plays before your video, that user will seek other arrangements to find the content.  With the increasing speed of technology and social media, typical users don’t have the patience or attention span to deal with waiting through an ad like that. Users want instant gratification, as many sources amongst the internet can provide that gratification. Making users sit through these ads could cause them to associate your channel with this impatience, causing them not to come back. You want to provide users with your branded content as efficiently and effectively as possible.

So where is the money really? Are the cents you make per ad click really worth more than potential leads? Monetization can be effective for authority, but ultimately, establishing your brand is the most important part of creating an online following, which could subsequently gain your company leads.

This blog post was inspired by a video created by James Wedmore entitled “Youtube Monetization – Yes or No.” You can find that video here and subscribe to his channel here.

You can learn how to create a call to action ad here.

Primeau Productions begins restoring Napoleon Hill Film Episodes

August 7th, 2013

Why would the Napoleon Hill Foundation use Primeau Productions to enhance and restore 16 mm film recordings of Napoleon Hill?  Don Green, executive director, chose Primeau Productions to digitize several 16 mm films of Napoleon Hill mostly because of their owners forensic expertise. The same expertise that has driven the growth of sister company Primeau Forensics. Primeau Productions has the ability to forensically and scientifically enhance film and video recordings using forensic technology. They may be the only video production company owned by video forensic experts.

What does it take to restore historical film?

It take several components to restore 50 year old film. The most important is the talent and experience handling film. Next, the hardware and software used to digitize these films is the same that is used in video forensic cases. This process allows Primeau Productions to have the ability and technology to restore these rare films to high definition quality. Primeau Productions began the transfer and restoration of several Napoleon Hill 16MM film episodes back in 2011 from the Master Key to Success video series.

We have built our reputation on creativity and strengthened it with perfection. Over the last 34 years Primeau Productions continues to develop their reputation with integrity and expertise. Our integrity shows by our client list and our expertise comes across in our finished product.





Below is an image of the metal container that has helped preserve the film for over 50 years!

Metal containers were used to store film as well as fiber containers. Both were designed to keep the film cool and dry. Acme Film Laboratories used metal containers to store the Master Key to Success films that we transferred and restored. These films were produced by Dick Brown Productions out of Hollywood California. The films were in excellent shape when we received them and had been stored well.



Film Reel Napoleon Hill 1

Restoration Step One

The first step in restoration is to inspect the film. This is a process that helps determine the type of residue, dirt or lint dust that has accumulated on the surface of the film over the years. Once the nature of the dirt was determined, we used the appropriate cleaning methods to remove this coating that caused the film to look a little out of focus. Once the films were clean, they were clear and like new.

Any type of restoration, film or video, must be cleaned before it can be digitized.

Restoration Step Two

The second step is to look at the sprocket wear. Once the transfer process begins, the sprocket wear causes the film to play back with a shaky picture. We use Adobe After Effects to stabilize the image as part of the restoration process.

This particular series of films were recorded with an optic sound track. In other words, the audio portion of this film is not on a magnetic strip, it is a visually displayed sound configuration that is reproduced or played by using an optic sound reading projector.

16MM film projectors that have optic audio track capability have a single sprocket on the right side of the film and the optic audio track on the left side of the film as seen in the photograph below.

The audio portion is stored on the left side of the film as seen in the photograph below.

Napoleon hill film roll

The optic audio reader uses light to project the audio track to the optic reader built into the 16MM film projector.

Optical Sound Reader


We used a High Definition digital video camera to record the film and convert into digital form. The recording is then loaded into our computer for color correction, image restoration and HD formatting so it looks its best when played back. We use the Adobe CS6 suite of software for film restoration because of the quality of the tools in After Effects, Premiere Pro and Photoshop.

Extensive care is extremely important throughout this process because the film is fragile and easily scratched.

Once the film has been restored, a full quality QuickTime file is created, as well as subsequent digital video files for DVD authoring and other ‘to-be-determined’ Internet use.

Primeau Productions believes that the Napoleon Hill video collection will serve a huge purpose for future generations because the lessons taught by Dr. Hill are timeless. Plus, it is wonderful to see Napoleon Hill speaking in person about his studies and lessons learned.

Click here for more information on video enhancement and VHS restoration.

photo credit: I shoot film! via photopin (license)

How to Gain the Most From Your Next Video Marketing Campaign

August 5th, 2013

by: Donna Essex

5202413219_43279a9656Boost Business with Video

The world of corporate videos has evolved considerably since the days of simply sending out DVDs and VHS tapes to hopefully interested parties, and today the videos that you produce to boost your profile can be uploaded to a global audience within seconds. People are spending more and more of their online time watching video, which means that it’s not enough to simply rely on text and photos. However, if you don’t have the time, resources or know-how to produce a
corporate video in-house, it’s a good idea to enlist the services of a corporate video production company.

The Power of Corporate Video Production 

The more engaging, entertaining and informative a corporate video is, the better. The more watchable it is, the greater the chances are of it being shared on social networking sites and linked to on reputable external websites, sending your brand soaring up the search engine rankings in the process. Websites that have video featured on them tend to be looked upon extremely favourably by the search engine giants, and by getting help from an outside source with corporate video production, you can ensure that your videos become as entertaining and useful as possible due to their experience in the trade.

Working with You

A video production company will generally work closely alongside you in detail to discuss your brand identity and values. This ensures that the resulting video is a close portrayal of the image that you wish to portray and that it speaks with your target audience in mind. Web users don’t need to be in front of their laptops anymore to enjoy your video content, and can easily engage with your clips whilst they are out and about, making it easier to engage with them no matter where they are in the world. Involving your staff in corporate video production can also help with employee engagement, allowing them to feel part of something useful, prosperous and exciting – and if they feature in it, this can help you to show off the ‘human’ side of your brand to potential customers and clients.

Find a Video Production Company

Mobile video has reshaped the way that we use the internet, and faster mobile download speeds are starting to make it possible for us to enjoy moving pictures without the stress of dealing with buffering and other technical problems. YouTube is the world’s second leading search engine after Google, so it makes sense to note just how effective video marketing can be. Any company that is failing to make use of video marketing may be risking being left behind by its competitors, so if your company is yet to take advantage of this exceptional marketing tool, it might be a wise idea to invest in video today. Video is also searchable, and is starting to appear more and more prominently in organic search results. A unique and memorable video can be worth its weight in gold when it comes to generating conversions and strengthening engagement.

photo credit: IMG_8072 via photopin (license)

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