What are the most popular of all videos being produced? They are called “Explainer Videos,” and whether your business is located in Greenville, South Carolina or Athens, Georgia, chances are you have seen at least one explainer video in the past 24-hours.

Explainer videos are everywhere

The explainer video explains a company’s products or services, and worldwide more than 91 percent of consumers watch them. In fact, according to an organization called Techsmith, 83 percent of customers want to watch explainer videos than to read about it. Brochures printed on products or services are becoming obsolete and in fact, they are more expensive in the long-run.

Primeau Productions would like to briefly give you 9 Reasons why we celebrate explainer video trends – and so should you.

1. Video is more cost effective. Yes, you can always print brochures, pamphlets and even posters on your products and services. Not only are these printed materials expansive to produce, but they are often made obsolete by change or new specifications or ingredients or markets. Video is highly adaptable, it can be edited and, of course, posted on multiple platforms.
2. Video can make use of the latest in creativity tools. Primeau Productions can use tools such as AI, advanced recording techniques, better graphics and our in-house production efforts to quickly bring your explainer video to life. We can help your company to quickly respond to the latest trends in your industry or market.
3. Video is efficient. Primeau Productions can help your company to be more efficient in video production. Bring us your ideas, your vision or your goals and using our automated processes, we can efficiently meet your needs. According to the HubSpot market research site, nearly 85% of marketing people nationwide believe video production can be more efficient through automated processes. We agree! We can produce the story you need.
4. Video images and video storytelling bring explainer video to life. Primeau Productions is all about creative approaches to bringing your explainer video to life, whether using embodiments of your concept (so-called avatars) or animation, unique voices or sounds, we can elevate the experience of your viewers,
5. There is no substitute for branding. Did you know that when you “brand” your product or service through video, there is about a one-third chance your revenues will also increase? Primeau Productions will make sure your video represents your brand.
6. The time is ripe for using data. Primeau Productions strongly believes that the data your industry generates is a positive influence in explainer video production. Using AI driven tools, we can help your product or service better perform in the market. In short, what do you know about customer needs and wants? How can we work together to better harness those tools.
7. 2025 brings greater communication with your customers. In 2025, your explainer videos must be geared to greater interactivity, “calls to action,” and participation. Scripts and content must also be geared to bringing out customer interface. Primeau Productions will tailor make your content to expand customer participation.
8. No one wants a book. Explainer videos are getting shorter. The latest social media trends analysis shows that about 70% of customers want explainer videos of less than 60-seconds. Our writers say more with less.
9. Personalization is key. Primeau Productions makes videos that “feature you.” We bring together all kinds of tools to maker you, your product or service the star of your own show.

Let Primeau Productions show you why we celebrate the explainer video and how we take advantage of each new production trend.