We don’t talk enough about South Carolina associations. That’s kind of incredible, given how many of them there are. From advertising to engineering to pharmacists, South Carolina boasts hundreds of associations all representing memberships.

Not surprising, when a member company of a South Carolina professional association indicates that it is a member of an association, quite often the consumers of their goods and services want to find out more. While that is a side benefit, there are many important reasons for the association to use video for their membership purposes.

If your South Carolina professional association is not using video to its full potential, or if your association is not quite sure of the benefits of video production, Primeau Productions based in Greenville, South Carolina would like to give you 7 important reasons.

1. Professionalism. Nothing says, “We’re a serious, professional organization like video.” Video brings the membership together, it conveys a cohesive message, it shows the world how serious the members are about their mission. A strongly messaged video on the website and social media sites of an association conveys a powerful image. Remember that more than 70-percent of people who watch an association’s video will retain what they have seen, while only 20-percent will retain what they have read in print or on the website itself.
2. The benefits of membership. The life-blood of any association is in attracting new members and retaining existing members. This fact holds as true in South Carolina or Georgia as anywhere else. When the benefits of membership are shown through the magic of a professionally shot video, the results can be dynamic. Primeau Productions is expert in helping your association craft and package your membership message.
3. There is no more important mission than education. Crafting video that encourages, teaches, tutors and elevates members is invaluable. Whether the association’s videos are intended to train members or consumers of the association’s products or services, nothing conveys important information as video. Please keep in mind that educational video is the hallmark of an association that strives to maintain high standards.
4. Important event promotions. South Carolina and Georgia have become huge states in terms of business, resources, population, services and delivery of services. With that growth, member companies and people interested in membership have also climbed. How are you reaching them? Video posted on websites and social media keep your industry or providers informed, and whether your association is in any aspect of healthcare or motor care, making announcements via video can be far more powerful than sending out a brochure.
5. Video can encourage more video. Associations that are close knit, often invite member companies to submit and share video. This is important in the realms of safety, product usage or customer service.
6. Getting out a message. South Carolina and Georgia associations never quite know the power of their message until their message becomes powerful. A professional video extolling the virtues of membership or the importance of membership, never ceases to attract members “outside the fold.” An association’s power can often be measured in the commitment of its members.
7. Who knows where “you’ll be seen?” Any industry is made better when it attracts interest region-wide, nationwide, worldwide. The strength in professionalism of any association can often be measured in the strength of those associations. It is a powerful bond that brings everyone together and emphasizes commonality and mutual interests.

Primeau Productions values working with associations because we have seen the strong results when like-minded companies, practices and professionals commit to getting out their message.