“Communication is so vital to business success that about 86% of workers state that workplace failures are mostly caused by ineffective communication and lack of collaboration. You cannot collaborate if there is no good communication in place.” – FounderJar Magazine, 2022
Primeau Productions, a South Carolina and Georgia leader in video production for healthcare and medical professionals would like to offer seven reasons why your practice or facility should consider using video.
The Controversy
We should start with the obvious, the topic of healthcare practice promotion to potential patients. In the past, “promotion” has been a somewhat controversial topic. Primeau Promotions, based in the Greenville, South Carolina area has seen the best and worst of promotional videos put forward by practices. They can be quite effective in communicating a solid, clear message. They can be “quite human” and caring and compassionate, or they can so completely miss the mark to invite a wall of negativity – and worse. The difference makers are great writing followed by high production values.
Primeau Productions employs the best writers in the business who will ensure professional guardrails. Yes, you can communicate and still be yourself, no matter the practice. However, we can make certain the message conforms to the highest standards and accuracy. All too often, amateurish attempts have fallen flat. We will not allow that to happen. Primeau Productions adheres to the highest standards of effective communication.
Beyond the Usual
Beyond promotion, video is employed in all aspects of healthcare practices in South Carolina and Georgia and we would like to touch on them in a bit of detail.
1. Education – The larger and busier the practice, the more important it is to educate staff in order to achieve a cohesive message. “Word-of-mouth,” even staff meetings or formal training, can create uneven communication over time. Video is an evergreen message that serves as a reliable and permanently affixed sounding board,
2. Training – Beyond “dry” staff education utilizing texts, training through video demonstrations, research summaries, professional-to-professional interviews, policies and procedures, training lifts and empowers staff.
3. Patient information – Nothing is more powerful in training patients than video. Research clearly shows retention of knowledge through video to be higher than any other tool.
4. Who supports the healthcare caregiver? Video can! Whether the video is intended to offer psychological support, safety guidance, better management tools or relaxation techniques, video can and does offer support no matter the challenge.
5. Proper disease protection and awareness – Constant review of these challenges is a must. Video reinforces this awareness like no other tool. As opposed handing a staff member a bunch of pamphlets, video can be personalized and brings the topic to life.
6. Video forces interaction – Primeau Productions can target and enhance training video through the use of engaging graphics, video clips, mobile device formatting and personalized narratives.
7. The compliance message – One of the biggest challenges in the entire healthcare community is maintaining high levels of compliance and regulatory compliance. Video can again, ensure that the message is consistent and on-point.
Let Primeau Productions tell your story. No matter your type of healthcare practice or educational need, Primeau Productions will work with your South Carolina or Georgia practice to make certain the message is professional, ethical, engaging and consistent.