Primeau Productions, based in Greenville, South Carolina, is a regional video production company primarily serving businesses in South Carolina and Georgia with special projects for folks who are based in other parts of the country. Nevertheless, because we have so many friends around the country, we like to post important video statistics especially in the area of marketing.
As we often state, video is highly versatile. It is the major advantage video has over most other forms of communication. A single video has the capability to be turned into advertising, embedded (part or all) on a website, used in a trade show or office (for example, a dental practice), used for training and clearly, as an important marketing tool on social media.
Social Media Marketing Shifts
Video has become an integral part of social media posts. In fact, social media is where tens of thousands of companies and associations post explainer videos and other marketing tools. At the start of 2025, market research has discovered new trends and shifts that are important to note no matter what your organization does.
One major video surprise is the rise of LinkedIn. According to Wyzeowl.com market research, “For the first time ever, LinkedIn is the most widely used video marketing platform with 70% of video marketers using it.”
As LinkedIn is so professionally focused, it stands to reason that business organizations and associations choose video above all other means of conveying video messaging. LinkedIn is currently in the top spot at 70% with Facebook in second place at 66% and Instagram also at 66%. One surprise is “X” (formerly Twitter) which has dropped to an underperforming 27% while Snapchat continues in free-fall to only 8%.
If you are a business or association in South Carolina or Georgia where Primeau Productions primarily operates, we would advise your organization to gain a LinkedIn presence if you are not already doing so.
Please note we have not mentioned YouTube in these results. The presence of video on YouTube is a given. About 90% of all videos are posted and accessed on YouTube. Many of us don’t normally think of YouTube as social media per se, nevertheless, posting video to YouTube is extremely important.
Please note that all of social media is sensitive to the quality and accessibility of professionally written, shot and edited video. The sheer number of videos posted to YouTube every day (Every minute, approximately 2500 new videos are uploaded to YouTube), really doesn’t favor substandard video efforts or half-hearted attempts to market.
However, as the research shows, Instagram is the most successful video marketing platform for marketers, with 61% reporting success. This is followed by LinkedIn (59%), Facebook (51%), and webinars (49%). Therefore, the most widely used platforms may not be the most effective.
These most popular sites are not necessarily the most effective in conveying a broad message. Instagram tends to be a more “intimate” type of site for passing on a message e.g., authors talking about a book. However, across all platforms and messaging, LinkedIn is still highly successful and effective in transmitting professional and important communication.
Primeau Productions is expert at using all forms of social media and we are pleased to help our valued clients in elevating their social media messaging.