What are the 8 most important types of videos? Whether you are a South Carolina hospital or a Georgia-based professional sports team, sooner or later, one of the following video categories will be essential:

1. The Service Video – How does a company showcase the services they offer to customers, vendors and the sales force? Through the “service video” of course. The service video can be linked to testimonials, product advantages and competitive analyses.
2. Product Videos – In a similar fashion, product videos have not only become essential for websites and demonstrations, but for tradeshows and seminars. No matter the intended use, the product video is consistent in the way it puts forth its message
3. “Who Are We?” Videos – What is it about your company culture that separates the organization from all the rest? Why should a future employee want to go to work for the organization? “Culture” is an important feature of a healthy organization.
4. The Corporate Training Video – For the smaller organization where messaging is conveyed to only a handful of people, training videos may not be important. However, for every organization with multiple units or shifts or manufacturing, video for traning purposes is essential.
5. Social Responsibility Video – The organizational societal responsibility a company maintains has become of ever greater importance. It is more than a marketing ploy, but a system of interacting with society as a whole. Video brings such connections to life.
6. The Company Profile – Can your organization summarize what it does, what its performance has been like and its overriding values? The profile provides an important snapshot and an important peek into what makes the organization tick.
7. The Financial Video – Whether the company needs to report results, detail stock activity, or present itself to future investors, the creation of this type of video can be critical tool.
8. The Safety Video – We have saved this category for last, as there is possibly no more important video to ensure the health and safety of employees, especially if your company is involved in any aspect of construction, manufacturing or transportation.

The Common Threads

No matter the type of video you believe your organization needs (Primeau Productions can help in that regard!), all video produced must have certain characteristics in common:

1. The content must be targeted, precise and easily understood.
2. It must be formatted for all platforms. The video you wish to play on smartphones must be every bit as effective on your website.
3. There is nothing more ineffective than poor editing.
4. Production quality matters. There is too much competition across social media and users need to see and hear what you’re trying to say.
5. It must be local in appeal but visual when viewed from anywhere in the country.
6. Say what needs to be said but don’t be too scattered or try to be everything to everybody.
7. Inside jokes or poor attempts at humor simply don’t work. Don’t do it.

We at Primeau Productions really care about your success! Please call us today for a free evaluation and assessment of your needs.

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