We at Primeau Productions already know the answer to the question above – very important.
Yet, despite all the money spent on fancy web design and search engine optimization (SEO), according to industry expert Tom Wells:
“Industry research conducted in 2025 reveals that the average time spent on a website is 45-54 seconds. For small business owners getting started with their digital presence, this core statistic highlights the delicate balance between grabbing user attention fast while still providing a satisfying experience.”
Other industry experts are a bit more generous and place the average visit time at 60-seconds! The news is even more dismal as other experts claim, “Users rush through web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don’t).”
There is no end to the creative energy companies expend on hiring the best writers, artists and sometimes, music to lure viewers. Still, the average remains at a minute of less, with one key exception: the introduction of video to a website.
Important finding
The most recent market research into the performance of the video industry (Wyzowl.com, 2025 report), shows that of the more than 1,000 companies polled, 84% of them currently believe video keeps visitors more engaged on their websites, this is up from 82% reporting in from the 2024 report. It may not seem like much of a year-to-year jump, however consider the millions, tens of millions of dollars that jump represents in sales.
In a competitive environment, whether an orthopedic surgeon in Greenville, South Carolina or a cupcake bakery in Athens, Georgia, the added seconds of viewership to a website is critically important. Video clearly works.
As part of the important finding is the factor of video’s amazing flexibility. Video can be used to explain, to teach, to illustrate benefits, to interview, to endorse and to define missions. The range of websites, of course, is almost limitless. The range of video’s purposes are as limitless as website content. Videos may be switched-in and switched out, modified, edited and used to reinforce websites by taking to tradeshows and transferred for viewing on mobile devices.
The versatility of video is that its message reinforces website content so that visitors spend more than random minutes viewing information, but greater quality time. With websites, engagement is king; engagement leads to sales and other results. Video views result in positive outcomes.
Websites are important, but it is video that makes them outstanding. The trick, of course, is to make certain that video reflects the professionalism of your organization. That is where Primeau Productions shines in its abilities.
Primeau Productions is based in Greenville, South Carolina and serves the South Carolina and Georgia markets. We are an organization that is dedicated to creativity, meeting budget, and to maintaining the highest ethical standards. Our in-house staff includes editors, writers and producers. We have state-of-the-art production studios and the latest equipment and software to ensure the excellence of your vision and efforts.