What is the most popular video Primeau Productions is asked to make? Invariably, it is a kind of “explainer video.” Industry wide, the latest market research (Wyzowl.com) shows:
“73% of video marketers have created explainer videos, making this the most popular singular use case for video marketing in 2025.”
Explain a Product or Service
At its heart, an explainer video, explains what an organization does, either its products or services. It is posted in any number of places, from websites to commercials to mobile devices to trade shows and company meetings.
The beauty of the explainer video is that they are real-world and easy applied to many situations. Videos are obviously simple to share from one viewer to the next and in-general they are more appealing to most people than text and typically have higher conversion rates than text.
Video holds the attention of the viewer and because of that, viewers frequently replay them, discuss and save them. Let’s face it: most brochures you receive in the mail are quickly tossed aside. This leads to the simple fact that a good explainer video helps organizations stand-out from others in your competitive space and ultimately it elevates your brand.
About your brand
No matter what you or your entire organization does, there is a brand that stands for your product or service. You may be a dentist in Simpsonville, South Carolina, an auto repair business in Athens, Georgia, a public speaker in Greenville or a basketball training program in Easley. Your brand is important.
Here is where things might get a little tricky. The most important role for the person or people in the explainer video is not to come across as a comedian, a martial arts action star or a professor of higher mathematics at Harvard. It is important to be authentic, to be on-point and to sound knowledgeable and also engaging. Genuineness is vital.
Primeau Productions has viewed far too many explainer videos where CEOs, Chief Accountants and even respected surgeons have made presentations that seem to have been inspired by the neighborhood comedy club. We’re not saying a sense of humor is a bad thing, but most times a potential client or even patient wants sincerity and competence. There is a balance; a fine line and a certain zone that marks the difference between being personable and sincere, and someone who is trying too hard or making a fool of themselves.
In the earlier days of video production, organizations were sometimes “guilty” of treating their videos like a joke, as though they were experimenting with a new toy. Those days are gone. There are far too many videos being produced and an overwhelming amount of competition to treat any video opportunity with anything other than strict professionalism.
What makes a good explainer video is good writing, good editing and outstanding production values. Primeau Productions has the staff, the latest in video editing capabilities and the most up-to-date equipment to make your explainer video a success.