Sixty years ago an individual started a small consulting firm.  Today that firm serves clients worldwide and it’s culture is, in large part, what attracts some well known clients.  Highlighting successes in company culture videos is our gift at Primeau Productions.

Video presentations of a company’s core beliefs and tenets have become commonplace in the modern day. Social media marketing, client education, and product exposure can all benefit from including culturally relevant videos. Culture videos, however, call for meticulous preparation and execution. In this chapter, we’ll go over some tried-and-true methods for making culture movies that truly capture the spirit of your organization and get your message across.

First, pinpoint your intended audience and message.

Determining your goal before beginning production on a culture video is essential. What is it that you hope to say to them? Tell me about the guiding concepts and ideals that form the foundation of your business. If you know what you want to convey, you can make a video that does just that.

2. Highlight your unique heritage

Your organization has a distinct culture; the video should convey that. Use images, sound, and narrative to present your business’s culture, ethics, and ethos. Don’t just rip from other firms’ culture films; create your own. Your film shouldn’t be something any firm could use; instead, it should reflect your company’s culture.

Third, keep it exciting and concise.

Short, engaging videos on culture are encouraged. Stay under two minutes, and employ graphics, sound, and narrative to hold attention. People will only watch if a video goes on for a short time or is interesting.

Four, have workers act as representatives.

The people that work for you are the best representatives of your company’s culture. Please include them in the film to understand the company’s culture. Your video will immediately become more personable and genuine.

5 – Exhibit Your Work Area

The office environment is a reflection of the values of your business. Include shots of your office in the film to give viewers a feel for the culture of your business. Include images from the workplace, the factory, or any other location significant to the identity of your business.

Six, brag about your successes.

The company’s successes and landmarks can also be highlighted in culture videos. Your company’s dedication to quality can be shown by receiving awards, certificates, or other accomplishments.

To sum up, company culture videos can be an effective means of communicating the ethos of your business. If you stick to these guidelines, you should be able to produce a video that both appeals to your target demographic and fairly reflects your culture.