What are the 10 most popular organizational videos produced over the past few years? Primeau Productions agrees that it is a tall order to pick just ten out of the hundreds of millions that were produced. Nevertheless, video expert Simon Grant along with the Wyzowl organization wrote a piece on November 13, 2024, that identified the leaders.

In this post, we will first briefly identify the organizations, two or three features that make the videos memorable, and then we will explain. It is much more important to focus on the features than the organizations.

The Top 10

1. Urban Farmers – Pace and production values; message was packaged in an explainer video.
2. Dubai Association Centre – Excellent branding, creative and engaging.
3. Red Bull Racing – Business was ‘Humanized,’ Showed the team, the corporate culture, the environment.
4. Twitter – Video focused on upgrading its customers knowledge base, outstanding explainer video to make customers want to find out more.
5. Practicus – A video that explained the basics of the business focusing on fundamentals and precise communication.
6. Landstar – Animation that involved explanation, creativity and precise messaging.
7. HubSpot – Video that was fun and serious; explaining quite technical theories in an accessible, easy to understand format.
8. DuPont – Explained their global interests and enterprises using precise animation and great pacing.
9. General Electric – G.E. was able to convey a large amount of information encapsulated in appealing animation and headlines.
10. Airbnb – The video turned messaging on the hosts; humanizing them, understanding their motivations and commitment to customer service.

Localizing Greatness

Primeau Productions specializing in serving the video production needs of South Carolina and Georgia customers. Most of our clients have modest budgets and limited facilities. We understand that most of the names on the list might be intimidating. However, the point of the analysis was not the size of the organization but the use of messaging, production value and clarity.

The Top 10 videos weren’t great because of the amount of money spent against them, rather the degree to which each video explained what the company did. Some were more clever than others, but none placed “cleverness” above messaging. “Voice” was important. Company voice could be a spokesperson or employee or animation of some type but the common thread was how the voice explained the company’s mission. “Finding voice” is not expensive.

Remember that planning video, especially video to be embedded in a website or placed on social media does not have to be “be” anything. What we mean is that it needn’t be the most entertaining, it needn’t be the best acting or animation or music, but it needs to be clear in its purpose.

Primeau Productions offers its valued video clients excellent equipment, studio space, writers and editors focused on your organization’s message. Your message represents your voice and the message must explain what you do, and why you do it.

Your video must be more than a minute or two of pretty or funny pictures, it must tell your important story.