Why have “explainer videos” become so popular? Of the tens of millions (we’re not exaggerating) of videos produced on an annual basis in the United States, the explainer video gets more views than any other produced.
As Primeau Productions has long noted, explainer videos have become the basic teaching aide for organizations to use to present their products and services. Unlike brochures the explainer video connects on a human level. Multifaceted topics can be understood, and more importantly, they can tell a story.
Whether your South Carolina nonprofit organization or your Georgia healthcare practice, or any other type of business needs understanding leading to “sales” or engagement, the explainer video can do it.
Did you know that YouTube and TikTok, not search engines are now the leading place where “customers” go to learn about products and services? It’s true! Want to learn how to properly apply paint, or how to go about looking for a new home or how to properly groom your dog? An explainer video can be found to help solve those – and thousands of other problems.
It’s all in the eyes!
Explainer videos are, of course, visual and they tell a story. According to 2025 video statistics (Wyzowl.com), across the spectrum of American business, from car dealerships to dermatologists, about 73% of those marketing for organizations use the explainer video to reach new customers, clients, patients and members.
Obviously, as the expert, who better to explain what you do, than you? The explainer video not only explains, of course, it promotes, details and can take concepts that may might be confusing and turn them into something understandable. How?
What makes video so powerful, is that it combines what is seen, with what is heard. In taking that approach, Primeau Productions can turn a customer’s question into an answer. Our technical expertise can take your words and speak them out loud, or highlight them, or create additional visuals.
Your eyes and ears and brain process what is explained and actively helps you formulate opinions and a call to action. It takes feelings and turns them into connection.
Important to remember
Ultimately, customer sentiments can lead to action and behavior. Primeau Productions obviously can’t perform a root canal! But we can help guide a Greenville dental professional to explain (educate), calm, inform and encourage prospective patients to understand and process the procedure. More than that, it helps makes you an expert and makes you trustworthy.
Explainer videos give you an emotional connection to your “audience.” There is a whole psychological connection the video creates. However, the connection is not necessarily automatic.
The video landscape has become extremely competitive. It is no longer the domain of amateurs.
Primeau Productions has been making explainer videos for decades. We have grown up with the industry. We understand all of the challenges. Our staff includes excellent writers, editors, videographers and managers. We have the most up-to-date equipment and we can produce video that is as effective on mobile devices as websites.
Want to learn more about how explainer videos can help your organization? Call Primeau Productions today for a no obligation, always confidential, conversation.