The reasons may surprise you! In fact, Primeau Productions can almost guarantee it, but there are at least 7 reasons why video has become important to organizations in South Carolina, Georgia and all over the Southeast. The reasons are based on solid analytics, not hearsay.

1. Education never stops. Whether you are a manufacturer, foodie, physician or accountant, be aware the latest trends show your South Carolina and Georgia customers are up to three times more likely to want you to educate them through your video. In fact, rather than use traditional search engines to find product information, the younger your audience the more likely they are to go to sites such as YouTube and TikTok rather than Google or Microsoft Bing!
2. Brand Relationships. Video builds brand relationships. Search engines don’t. Whether you are a Georgia-based landscape expert or a South Carolina tax preparer, your brand through your voice connects on a site like YouTube far better than an impersonal search. Your business becomes the source for important information.
3. The Personal Level. People love video because it is relatable. Video is interactive and three-dimensional. Clients and customers want content that is authentic, “interactive,” trendy or current and most of all, relevant. For example, if you’re a South Carolina realtor, think about the difference between a potential client finding you through a search versus listening and seeing you on video.
4. Connection. No other form of introduction connects like video. Video has become so popular because people want to see the “executive” or owner behind the product or service. Well over 75% of company owners who use video believe the relationship video creates is unlike any other marketing tool they use. Video is transformative.
5. Video is mobile. Primeau Productions knows that video formatted to mobile devices as well as to PC’s has an exceptionally high return on investment (ROI). The rates of “clicks,” “likes,” or “follows” for Georgia and South Carolina businesses is something like 25 times higher in response to a video than for a static ad. This holds true nationwide as well. Clients and customers are used to video; they want video and respond to video.
6. Video creates community and connectivity. Video is understandable and whether you are a Georgia-based minister or a South Carolina based football trainer, your words carry weight and meaning. If the message is clear, it is more consumable and leads to greater sharing. Think about it, when was the last time you shared a brochure that was stuffed in your mailbox?
7. Video is human. In these rather impersonal times, video is human and real. A Greenville restaurant wanting to promote a unique menu or an Atlanta charity or nonprofit that needs to “speak directly” to its audience can show its truly human side through video. This humanity, through the use of video, can extend across multiple platforms; from social media to websites to community events. Video will deliver a consistent message that is authentic and heartfelt.

Based in Greenville, South Carolina and serving the Southeast and beyond, Primeau Productions has more than three-decades of solid experience in helping organizations present their message in the most professional and effective manner. Let us show you why video is so effective.