Primeau Productions has been making professional marketing and sales videos for more than 30-years. One, important lesson we’ve learned along the way is not only to try to explain our services to prospective customers, but to educate.

The News About Video

If your South Carolina or Georgia-based organization is new to the idea of video, you have undoubtedly heard that video is an influential sales and marketing tool to help your company grow.

In 2025, about 95-percent of marketers consider video content on a website to be essential, and outside of the website (for example on social media) more than 90-percent of companies are putting video to good use in all aspects of online promotion.

Chances are great, in your organization’s daily business life, your people are using outside video several times a day, from product instructions to safety videos to explainer videos to videos on HR and insurance benefits. People find their way to a video

Therefore, we might say video marketing is strategic; it is a planned strategy to help engagement whether business offers products or services. Over time, Primeau Productions has been used by companies to tell a story that has resulted in increased engagement, greater brand cognizance, better ROI and clearly as a way for customer to get to know the people behind a product.

Good video comes down to great content. Good video must communicate.

Customers Have Shifted

When we first began operation, we saw a lot of competitive video that had poor focus and poor content. We saw many organizations that threw away money after they received no results. Primeau Productions wants every we produce to have intention and purpose; to yield results with impact.

A great marketing or sales video must be able to accomplish and yield at least several of the following functions.

1. Placed on a website, the video should improve SEO.
2. The video should result in greater interaction with customers including conversion from clicks to actual sales.
3. The video should stand for you, whatever your particular product of service might be.
4. Your video should be a shortcut. Customers or clients or partners should immediately see and understand your message.
5. Does the video make your life easier or more difficult? Will customers “get” what you are trying to accomplish?
6. Video marketing should be transferable. That is, a video should be as adaptable to a social media site such as Facebook or LinkedIn, as it is on the company website, at a tradeshow or a commercial.
7. The production quality of your video must be superior, not so-so. Primeau Productions prides itself on state-of-the-art equipment, studio space, editing skills and other quality parameters.
8. Though not stated enough, a potential or existing customer must benefit from the video. Primeau Productions strives to make sure your video would serve its intended purpose.
9. Does the video describe your purpose? Far too many videos have been made that almost appear like inside jokes.
10. Does the video create a sales or marketing story? Primeau Productions is not satisfied with mediocre stories, never should you!

Primeau Productions would love to talk with your decision makers as to the many ways video can enhance your sales and marketing efforts.