Let Primeau Productions be the first to “congratulate you!” As we like to tell our new South Carolina and Georgia video clients, it’s better to understand what may have gone wrong than to keep repeating the same mistakes.

No one likes regrets

Given the time and the expense of trying to shoot a video in-house, or the problems that might arise in editing, uploading or measuring results, it is best to analyze and adapt before moving forward.

Primeau Productions has been in the business of producing award-winning video for more than 30-years. Generally speaking, we either get referrals or inquiries after the new client has experienced dismal results. We have seen (literally) most any imaginable mistake. No, this doesn’t make us happy. We value every client, and take no pleasure in knowing that their previous attempts fell flat. Primeau Productions can help to get you back on track. What are the 7 things companies often regret about their last video? Let’s review!

1. We thought our script was clever – it wasn’t! Most video lacks the proper research and intention. As a result, the copy wanders away from the viewer, often trying to be everything to everybody. When a script lacks intention, from the research being erroneous to completely missing the understandings about the market it should have addressed, it fails. Primeau Productions has the experienced writers and solid skills to prevent your video from missing its target.
2. We rushed to meet a deadline and we met a mess! Missed deadlines almost immediately result in frantic panic. Frantic panic often results in terrible video. “You” are in the business of what you do best. Primeau Productions is in the video business and deadlines don’t scare us. Give us your tightest challenge.
3. Our video was dark and garbled. There is a great reason why Primeau Productions spends so much on equipment, software and professional expertise. We want to produce every video we shoot to be worthy of our high standards. We have only one production quality standard and that is excellence.
4. We made wrong editing choices. Editing is both art and science. Inexperienced editors often over-edit and worse – inexperienced editors frequently fail to listen to important feedback. Primeau Productions utilizes the finest editing tools in the business. Beyond that, we value feedback as well as sharing feedback.
5. We should have done a better job of promotion. Unless video involves itself with the intended audience, it will fail to meet expectations. The most creative or clever videos will not get seen unless a promotional plan is in place.
6. What we learned is unclear. Aside from having regrets about past efforts, Primeau Productions urges new clients to thoroughly analyze those past results and share them with us. We all “like to be creative,” but solid analysis of the numbers and market research findings is so important to future success.
7. We don’t know what we didn’t know. To that point Primeau Productions would advise that you have a lot of company. Video production is difficult. Perhaps 20-years ago, when video was still in relative infancy, it was easy to shoot and then post most any effort. Times have changed and the competition for viewership is intense. We don’t want you to have regrets the next time around. Let us help you navigate the video world.

Call Primeau Productions today for a no obligation, regret-free consultation.