Primeau Productions wants to make you aware of some recent video industry statistics, especially to those organizations in South Carolina and Georgia. As Primeau Productions focuses video production on the southeast, we are sharply focused on what our region’s businesses need to help grow their customer bases.
Invest More in Video
The latest trends clearly show that video is no passing bandwagon. We sometimes hear the critique from prospects who may be sitting on the fence, that video is merely a “here today, gone tomorrow” movement. Please be confident that it isn’t. Whether you are considering using Primeau Productions for video, or perhaps one of our worthy competitors, the hard statistical evidence is on your side.
At the time of this writing, 14% of marketers plan on investing more in video marketing during 2025. This number applies to all sorts of businesses, practices, nonprofits and agencies. There are definite shifts in how video advertising is being used on a national basis. You might be interested in knowing that nationwide in 2024, $59-billion was spent on television advertising. Pretty impressive, huh? Well, it pales in comparison to the $85-billion spent on video during the same period.
Targeted Groups
Whether in Greenville, South Carolina, Athens, Georgia or San Francisco, California, the reach of video to demographics is consistent. In terms of businesses marketing to consumers, the following percentages are important to know:
Percentage of Those in Groups Targeted through Video (2025)
Millennials – 70% (1981 to 1996)
Gen Z – 42%
Gen X – 18%
Baby Boomers – 8%
The oldest of the Millennials are in their mid-40s, they aren’t kids anymore. They have grown up in a digital world. Many are parents. They are used to video and they have spending power.
Millennials and certainly those groups who are younger, expect video, usually with captioning and even AI elements. How do they view video? Here are the top 5 places:
- YouTube
- Websites
- TikTok
As a gentle reminder, if you are in the business of reaching consumers, and you lack a website or your website is outdated, please consider upgrading as a priority. Video is almost always viewed on websites and frequently on some social media platform.
The Ethical Consideration
Primeau Productions is based in South Carolina. We live and work here, and embrace the values of people who call South Carolina and Georgia their homes. We bring that point to your attention based on another statistic:
37% of businesses who are trying to reach customers through video for the first time, have no idea where to start! 25% of businesses in the above predicament have no idea how much to budget.
Primeau Productions prides itself on a high degree of ethical behavior. Though we have the best video equipment available, a high degree of expertise in editing, writing and production services, we are dedicated to forming business friendships, not merely transactions. We are fixated on giving you the best in video at the best price. More than that, we can help to show you where to start and work within a well-defined, no surprises budget.
Primeau Productions is pleased to show you why we are here to stay, and not on a passing bandwagon.