Primeau Productions is seeing a greater demand for training videos for South Carolina and Georgia clients. This trend matches the national movement where the once “luxury” of training videos has now become a necessity.

Year-to-year comparisons of 2024 to 2025 show that training videos now account for 20% of all videos produced. Employee on-boarding videos (also a training tool) for the same period show that in South Carolina and Georgia about 11% of all videos produced are used for initial employee training.

Why are video training tools increasing in importance?

There are numerous reasons for the increase in video training usage in South Carolina and Georgia. Primeau Productions would like to review seven of these important details in this post.

1. Increasing efficiency. Workplace experts have shown that when workers are encouraged to view training videos their efficiency increases. It makes sense. They learn from the start what works and what doesn’t. It avoids wasted time and wasted effort.
2. Consistent message. Whether the employee is a medical receptionist or a mechanical engineer, the important messaging from executive leadership to other departments is consistent, without favoritism or shortcuts in presentation.
3. Safety. Training videos save lives. It is that simple. Whether teaching production staff about proper procedures around a new batch-mixing machine or reviewing hygienic practices in a veterinary office, training videos save lives. It is also invaluable for HR and insurance purposes to show safety videos to employees at all levels of an organization.
4. Buy-in. We often hear words like “team building” but what brings employees together when they are remotely working or in a distant location? It is video. Video is powerful in creating a feeling of commonality. The training application in this case is a sense of encouragement and togetherness. In a sense, the training video is the “remote worker’s friend.”
5. Corporate Culture. What is the corporate culture your organization is trying so hard to encourage? What are the organizational values or history or policies and procedures that make the identity special? While those in the executive suite might understand the culture, what about the new provisional hire or sub-contractors or employees through a merger or acquisition? Primeau Productions knows it is video that better reinforces culture.
6. Announcements. There is possibly no more harmful influence in any company than speculation (or idle gossip). As the organization grows, communication becomes more difficult, even inconsistent. Important video announcements become an effective training tool in conveying information that enhance culture, expectations, policies and procedures and new product announcements.
7. Accessibility and Convenience. Training is often a 24-hour a day task, especially when there are shifts, far-flung locations, changes in training personnel, significant on-boarding and other events. Traditionally, it was important that night shift personnel came in for (paid) training during day shifts. It was inconvenient and morale-eroding. Video allows maximum convenience. It is always accessible and always opportune and consistent.

The use of video for company training in South Carolina and Georgia has never been greater. Let Primeau Productions, one of the region’s most experienced video production companies show you why there is no substitute for video when it comes to training.