Google’s keyword ranking tool, AdWords, can be helpful for finding keywords to improve your SEO. The “competitive score” column may confusing at first glance, but here’s some insight into what it means and how to use it.The competitive score is not related to organic search, but is related to the number of advertisers bidding on a keyword. It shows the number of advertisers worldwide bidding on each keyword in proportion to all keywords across Google. Google says that the “high,” “medium,” and “low” classifications (which were depicted by shaded bars in the past) “provide a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.”
Low competition means that there are few advertisers battling over that keyword. If you wanted to advertise, you’d probably only have to pay a few cents/click, but it might not be a very lucrative keyword. (Sometimes the low competition keywords have had low success in the past when advertisers have tried to use them, so they get the “low competition” label.) On the bright side, you might be addressing a more targeted market when you use the low competition keywords.
The following articles were referenced for this blogpost: