The first professional speaker I ever worked with that could really turn on the motivation in a studio was Mark Victor Hansen. He is like an energetic poet. If you have ever listened to any of his audio programs you know what I mean. Even having a one-on-one conversation with him exudes energy and poetry!
I met Mark in Detroit when a friend called me one afternoon and said, “You have to come tonight and see this speaker — he is awesome.” So I dropped what I was doing and went to the program. This was our first meeting. I then saw Mark later that same year in Washington, DC, at a National Speakers Convention. I saw him very early, eating breakfast at in the hotel restaurant. I reintroduced myself and we quickly became friends. For the rest of the convention, we saw each other regularly and ended up together at a Vietnam War Memorial ceremony. We experienced the ceremony, said our good-byes and I headed back to the hotel. As I was checking in at the airport the next day, I saw Mark at the gate next to mine. I approached him since I had time before boarding and, to my surprise, he asked me, on the spot, to videotape his Wake Up In Hawaii 5-day spiritual intensive retreat on the island of Kona. After Mark stayed motivated for five days in front of an audience of 100, we sat down in his condo to make How to Develop a WOW of a Business Plan. He jumped right back into the jazzy, motivated rap that Mark is so good at. But trust me, this is the exception, not the rule. The point I want to make is twofold. First, Mark was videotaped in the seminars to make a motivational product and promotional product to help market the next year’s program. Then, for a more detailed “how to” product recording, we set up a studio in his condo. The moral of the story is that there is a great advantage to you when recording in a studio right after giving a live presentation. The energy from the audience is still present in your mind.
Over the years I have found live recordings to be the preferred choice among “tape junkies.” Why? It’s a fuller dimension of sound and energy. Listening to the audience response, laughter, applause and often-unexpected responses add a certain drama to program or performance.
But, recording live has risks too. What if the recording company does a poor job and it’s one of your best performances ever? What if you pay a pro to come in and the audience is non-responsive? (There are such things as bad audiences.) Now you have wasted a pretty hefty investment for nothing more than another self-critique tape.
If you’re recording a concert, there are a lot of set-up considerations. You had better make sure all the conditions are right for a live recording to be successful. If you are in training, it can be tedious to edit around a lot of stopping and starting that live programs often have. Oftentimes, training sessions have a lot of hands-on activities that do not translate well to audio. In this case, it would be better to record a reinforcement or program companion in the studio instead of the live program. You won’t have as much editing to do, saving you money, and you can control the studio message better than in the training class.
Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.
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