Video Production Services
What is a professional video production?
The attention span of an internet viewer today is dropping faster than ever. Visitors will jump video to video because of lengthy videos, poor production, and too much superfluous content.
Producing a successful professional video defines a creative process designed to communicate an effective message that exhibits value throughout the entire video. With today’s technology, With the sure of DSLR and powerful computer technology, producing an attractive professional looking video isn’t difficult any longer. What can be timely and confusing is producing a successful video that communicates your brand’s message to your audiences in an entertaining and consistent way.
How do we begin?
Pre-production is the framework we build our video production upon. This is the first phase of the video production process where we establish lines of communication including teleconferencing, and review of materials to ensure we have a direction that will take us identify your company’s competitive advantage and benefits. This also includes planning the video recording, productive viewing of all footage to be considered in the video production, and designing your video placement prior to beginning production. We will coordinate gathering of graphic elements, video content, and scripts. Once all materials are acquired, we can then establish your viewing audience demographic, appropriate length for the video production and production scheduling. Most importantly in this phase, we want to know what your expectations are. YOU alone know your industry best, and once we can better understand that through effective communication, we will feel confident in establishing your company’s brand through the power of video.
We create to captivate, and our goal is to design a video and video marketing plan that showcases your unique brand and value. The nature and trend of videos online today is to entertain and tell a story at the same time. Every company has a unique story to tell. Our creative team will help to identify which parts of your body of work help you stand out from your competition in the most efficient way. When creating your video marketing campaign, content reigns supreme. We help you discover, during our creative process, all aspects of your company’s uniqueness, core values, business philosophy and history.
Editing for Content
One of the largest money pits in video production is an unorganized edit which Primeau Productions helps avoid this though an organized intake of all materials. We also keep an backup digital copy of your projects in our studios, and offsite for future revisions and additional projects.When everything is in order and properly archived we then begin placing the ingredients (materials acquired) into the best recipe (edited sequence) to ensure the video flows in the way your customers think. Choosing the best video content is what Primeau Productions has prided themselves on for over 30 years. Using a third party approach, we zoom out and strip the information down to its bare bones. These are the essentials that your prospects look for from your organization that may go overlooked when sifting through pages of text and complex visual representations (schematics for example). Animated text, motion graphics, color treatments and audio post production come in the final stages of production once we are both satisfied with the revised edit.
The Final Product
We want your video to be successful in order to gain new clients, higher web traffic and peaked interest in your organization. Let us break down your body of work and discover what makes your organization unique under the hood in a powerful and compelling way through a professional video production.