The Video Experience: Part Four – Publishing

image1Now that you’ve produced your video and have a vision of what your video marketing strategy will be, what do you do next? There are so many options and strategies available for your video marketing campaigns. Primeau Productions begins by publishing video content on several different platforms, such as social media and article based marketing sites, as well as video-friendly websites.

There are plenty of sites that can offer a solid platform for Video Production. From the world’s second biggest search engine, YouTube, to social video sites such as Vine and Instagram.

For now, let’s focus on the big two: Vimeo and YouTube.

Vimeo and YouTube have been around for a while now. Both are great platforms for exposure, but there are advantages and disadvantages to each. Here are some evaluations between the two.

For more exposure and advertising, YouTube is your best bet. For embedding video content in blogs and web pages, post your video content on Vimeo.

The best way I’ve heard the comparison described is by setting. YouTube is like New York City; a huge sample of our entire population covered in advertisements, where an individual can get lost amongst the chaos and lights of Times Square.

Vimeo is more like a college town. It’s much smaller, the streets aren’t as busy, and it’s much easier to find what you’re looking for. It’s harder to get lost amongst the crowd because the community is supportive and appreciative of it’s artists. Making this decision is just a matter of understanding what you are looking for.

Homepage Video

One placement strategy for your video marketing campaign is to post your video on your company’s website. Placing video content on your website homepage makes it easy for prospects to understand your company very quickly which is much easier than reading a lot of text. Homepage video can be a great way to introduce people to your products or services. Many businesses utilize these videos at the top of their homepage so that people can have a proper understanding of the benefits of doing business with your company.

Here’s an example of a home page video produced by Primeau Productions for Filsorb:

Filsorb XP80 – Oil Purifying Reagent from Primeau Productions on Vimeo.

Another content idea for home page video is client testimonials. Testimonials inform your prospects what customers and clients have received and learned from your company.

The best testimonials are sincere, genuine and honest. If the message seems forced or staged, then the connection a testimonial can make with a potential client can be severed. People like seeing raw, human emotion. You want to capture sincere honesty and genuine words about what your company has done, because people will respond to that.

Here’s an example of a testimonial from Bob Danzig about working with Primeau Productions:

Bob Danzig Primeau Productions Testimonial from Primeau Productions on Vimeo.

There are plenty of places online to publish your content. With YouTube and Vimeo’s accessibility for embedding, these videos can be distributed to virtually any platform, including Tumblr, Facebook, Reddit, and other social sites. This allows you to spread your message practically anywhere on the Internet, which allows almost anyone to pick it up. This can lead to article based sites, such as digital newspaper publications or blog sites, picking up your content.

Similarly, the ability to upload video to specific social platforms is always expanding. Social image sites such as Vine and Instagram now allow users to upload video to their easy to use platforms. Facebook is allowing direct video upload now, as well. These opportunities offer even more exposure potential for spreading your message.

So during the publishing phase of your video marketing is where the video experience begins for your company. Prospects are looking for an experience when shopping for companies to do business with. By now, you should have a basic understanding of what we mean when we use the term ‘video experience’ and have some thoughts on how you can create that for your company. If you feel stuck or lost with ideas for video content and video marketing strategy, give us a call. We would be happy to help.

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