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Posts Tagged ‘professional speaker demo video’

Video Marketing-The Importance of Audio for Video

Friday, July 8th, 2016

Video is sight and sound

Video Marketing campaigns can be technologically complicated. Some businesses try to go it alone to save money. What eventually happens is they save money on their video production and lose time! Time is money and wasting time will not help your business grow. Our goal in this post is to help you better understand some of our perspectives and solutions on video marketing and the importance of audio for video.

Tools for better audio

Audio is complicated because it involves technology. We believe it’s not so complicated when properly planned and executed. Think about it this way next time you watch your favorite movie, television series or YouTube video. You most likely do not think about the technology or components and mechanics of the audio for video. You watch and experience the whole video production. You are either consumed with it or click onto the next viewing option. This is an extremely important focus in video marketing. The role of audio for video can best be understood when you hear a poor audio track. Videos with poor audio and high educational and entertainment value lack impact. In the post production lab, there are great tools available like iZotope RX , Adobe Audition and Pro Tools are readily available to create the supporting audio for the video experience.

Visualize the audio as well as the video

When we produce television commercials, explainer videos and professional speaker demo videos, Primeau Productions creates and visualizes the role of the audio during the creative process. As a member of Production Hub Primeau Productions is a part of the Detroit Video Production community which constantly expands and contracts. After 34 years, we have seen Detroit Video Production companies come and go. Our theory is the become complacent and unresponsive to their client needs. They lose focus on the importance of audio for video and cheep out on that portion of the creative. We stay on the bleeding edge of technology and creativity when visualizing and designing our audio for video.

Real world examples and suggestions

For example, Take professional speaker demo videos. These are videos professional speakers use to get attention to their presentation. One of the biggest problems we face when using live video recordings for video marketing is capturing the reaction sight and sound of the audience. Audience reaction, like laughter and applause, is important to video footage that will be used for marketing.  These human sounds help the viewer experience the presentation. When a prospect hears the laughter and applause in a professional speaker demo video, it adds energy. It is much more convincing than a demo video with a low volume audience reaction.

Being able to hear the audience reaction is very important for marketing purposes. Many speakers who allow filming their presentations insist on keeping the audience faces out of the video. Some companies have a policy in place to avoid potential grievances. There is a solution!

In recent months, the pricing of digital audio recorders has gone down and the quality has gone up. This observation gave me an idea. Use a portable digital audio recorder to capture the sound of the audience. This can be added to the video and improve the audio experience.

Recording the audience remotely

This Tascam DR-05 Portable Handheld Digital Audio Recorder sells for about $80.00 and records in stereo.

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Below, this Zoom H1 Ultra-Portable Digital Audio Recorder is also a great recorder and sells for about $100.00.

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My recommendation is to place this recorder on the front of the stage or in the audience and record your keynote presentation. Because the recorder is very close to the audience, it will predominately pick up the sounds of the audience reaction. It will also record your keynote presentation from the PA speakers allowing us to sync both recordings and mix the audience audio. The goal is to layer this recording onto your video recording to have an enhanced audio track. The volume can be adjusted according to your preferences.

Plus, once you own the recorder, you can use it to create audio product as both of these recorders have external microphone jacks. Purchase an additional lavalier microphone and place the recorder in your pocket when you speak to record your presentation.

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Conclusion

Competition is heating up and businesses need to up their game when it comes to video marketing and understand the role of audio for video. In the professional speaking industry, prospects have expectations when deciding on the professional speaker for their next event. This is one easy to understand example of the role of audio for video. The suggestions and solutions in this post have helped you to understand audio for video is as important and contributes to the overall experience.

 

Three Lessons Primeau Productions Learned from Professional Speaker Jolene Brown

Friday, March 11th, 2016

Jolene Brown

Introduction

We have owned and operated Primeau Productions since 1984. One thing has remained constant over the years. That is the lessons we learn from our clients during our working relationship. Jolene Brown is a professional speaker with a passion for the agriculture industry and family-owned business. With her sense of humor and big heart she leaves her audiences wanting more.

History

In December of 2015, Primeau Productions had the pleasure of filming professional speaker Jolene Brown in Grand Rapids, Michigan. Our goal was to record footage over a three day period and use it in her new professional speaker demo video and DVD Product Primeau Productions produced.

She delivered the opening keynote speech, award banquet speech and a three hour seminar, all customized for her audience, over a three day period.

During our time together Jolene taught us three unforgettable lessons. If you are looking to improve as a professional speaker and grow your business in 2016, read on.

Lesson One-Being a celebrity to your market sector will get you not only word of mouth referrals, but also a consulting business and product sales in addition to your speaking fee.

Chose a niche and market sector then go deep with your marketing. Some professional speakers try to be everything to everyone which does not work. When you sharpen your pencil and laser focus on a market sector or industry, you become the celebrity. Celebrities are looked up to for advise and guidance. Nothing feels better than helping someone while practicing your passion.  Think about how additional income through consulting and product sales will increase your bottom line and be a foundation for your exit strategy.

Lesson Two-Have a Formula and be Darn Good on the Platform

Be darn good on the platform; educate as well as entertain. There are lessons all audiences need to hear. Delivering serious information from the platform must be broken up and seasoned with entertainment like humor and stories. Jolene has mastered this formula. What can you do in your presentations to add entertainment value?

Lesson Three-Thank Your Sponsors In Person

Walk the exhibit floor and thank the sponsors just like Jolene Brown did while we were working together. Chances are that their collective monies are why the association or organization had the budget to bring you in to speak. Plus, it is great karma to meet these folks and thank them for their support. They are rarely appreciated by anyone, let alone a celebrity.

In order to be on the top of the charts for your market sector, it is important to think about new ways you can add value to your presentations. Then, make sure that value comes across in all of your marketing efforts.

Any questions about this post, please contact us 

Are You Losing Business Because of Your Demo Video?

Tuesday, March 26th, 2013

6355318323_4c41d3ef76It’s no secret – professional speaker demo videos that are not updated and competitive based on current market conditions will help eliminate you as a candidate for a speaking engagement almost as often – if not more often – than your demo video will qualify you for a speaking engagement.

When a meeting planner watches your demo video they have three choices. They can continue to watch it; they can stop it and move on; or they can use it to qualify you. If they stop it and move on you have been eliminated from consideration for that speaking engagement. And you have to ask yourself, why did they watch it in the first place? Not always do we know that we’ve been eliminated from a speaking engagement, but let’s assume, in this case, we do.

Why did they watch it in the first place? Well, probably because you were referred to them, or something in their search criteria brought your website up on the Internet. But when they watched your demo video it turned them off, or it was old footage or the editing appeared out of date. In this highly competitive professional speaking industry it’s crucial to update your demo video on an annual basis.

When you think about it, the cost of a demo video is, more often than not, less than you will earn on one speaking engagement. Why would you not invest money in the number one marketing tool that you have on an annual basis, in order to keep your content fresh, keep the look of your production current and keep you in the running more often to be considered for keynote speeches?

The process of updating and revising your demo video is very simple. First, you get good footage. More meetings, conferences and conventions are recording their keynote speakers today than ever. And that footage that is being recorded is most often high definition digital footage. It’s recorded onto a digital video recorder, right there on the spot at the conference. When the production company brings that digital video recorder back to their studio it’s very easy for your production company to ship an external hard drive to the conference or convention production company to get a copy of that original full quality digital video recording. This has become one of our main practices at Primeau Productions – to ship these hard drives to production companies in order to retrieve the highest quality digital video recording for our clients so that we can use that footage to update their demo videos.

I have seen firsthand how the number of speaking engagements goes up for our clients when their demo video has been revised. And a revised demo video is useless if it isn’t distributed properly. That’s the publishing part of the produce, publish and promote that Primeau Productions follows for our clients. You get the new footage – high def, high quality – revise the demo video. That’s the ‘produce’.

When you complete the editing and revision of the demo video you distribute the demo video to the appropriate places, such as:  your website; your YouTube channel (which is the second largest search engine in the world, and where a lot of meeting planners look for professional speakers for their events); your Vimeo channel, which we encourage our clients to use for embedding their demo video on their website, because many organizations are blocking social media networks, so if a meeting planner works for an organization and they want to hire you and they go to your website and your video is embedded from YouTube there’s a couple of problems. Number one, they may not be able to watch it because it’s been blocked from their server. Number two, there are going to be competitor ads or other videos that come up at the end of your video that could take them away from you as a consideration, to somebody else that has a catchier title or a more interesting thumbnail. So we recommend to our clients to use Vimeo as another publishing opportunity for you.

Other publishing opportunities that are available for you are to distribute your revised demo video to the speaker’s bureaus and ask them to update your demo video that they have on their website or Internet channel with the current revised one. Then, once that video has been revised, it’s necessary to do some promotion.

Promotions could be in the form of social media; newsletters sent out to your database; notifying speaker’s bureaus and past clients that you’ve updated your demo video. You could even explain to them that you have created a follow-up program to the one that you previously delivered to clients that will help their people take your message to the next level.

All of this marketing and promotion can be built up around this revised demo. So not only have you made your demo video more current and improved because of the fact that your message and your performance has gotten better since the last time you created a demo video, you also now have a reason to contact people – past clients, meeting planners, speaker’s bureaus – to let them know that you have a new video that demonstrates your more in-depth message, the follow-up portion to your message, or any other elements that you’d like to use from that new demo as a reason for contacting them.

Professional speakers who don’t update their demo video start to see their number of speaking engagements decline. I see it happen all the time. Speakers that revise their demo video on a regular basis have an increasing number of keynote speaking engagements because of the activity that’s involved in the produce, publish, promote process of revising that demo video.

But it’s very important to wait until you have good footage, that was recorded in a good environment in front of an audience, that has fed energy to you, and that you are at the top of your game delivering that message.

photo credit: Dollars via photopin (license)

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