An important factor that many video producers and marketers don’t take into account is the The Video Experience. What do I mean when I say that?
It’s actually quite simple. Think about a piece of video content, whether it’s a film, a television show, or a viral video. What do they all have in common?
They all made you feel something.
For example, think of the recent finale of the hit CBS show, How I Met Your Mother. This past week, after 9 years on the air, creators Carter Bays and Craig Thomas finally finished the story of Ted Mosby and his journey to find love in New York City.
Regardless of how you felt about the finale (I’m part of the minority of people who genuinely enjoyed it), the show’s success over the past 9 years is undeniable. Such a long run puts How I Met Your Mother at the top of the rankings, along with such shows such as All In The Family, Seinfeld and Friends, making it one of the most successful television shows of all time.
Now, this show didn’t last 9 years for no reason. There’s a reason that the big finale had an incredible 12.9 million viewers, and there’s a reason it’s still a trending topic of discussion on the Internet over a week later. The reason is this: the show made viewers feel like they were a part of a family. It made viewers feel like they were right there in McClaren’s Pub with their friends every Monday night.
Let’s think about this critically. What was it about this show that made viewers come back every Monday for 9 seasons? What makes any piece of video content this memorable?
First and foremost, the content needs to look professional. Your viewers will notice if something doesn’t feel right about the video, whether it’s poor lighting, soft focus or bad audio. People will notice this right off the bat, and your content will suffer. If you really want your video content to stand out, make sure it looks professional and natural. Make sure you’re utilizing the proper equipment and techniques so you can create a professional product that viewers will enjoy watching.
But all the professional equipment in the world is no substitute for the ingredient that’s most responsible for evoking emotion within the viewer:
Without a strong foundation of creativity, your video content will never be memorable. No viewer is going to be moved by content that is not fresh and innovative.
Creativity is essential to producing successful video content.
Not the creative type? That’s okay, not everyone is, but that doesn’t discount the importance of creativity. Find a creative partner, whether that be a professional creative at a production company, a friend or a family member – as long as you have a creative mind that is willing to work with you, you’ll be able to create video content that’s innovative, unique, and memorable.
These factors are what made How I Met Your Mother such a success over the years. The show runners, along with the phenomenal cast, created a welcoming environment that made us feel like we were part of the fun, while simultaneously presenting unique stories that made viewers laugh, cry, and remember all of the great moments in Ted Mosby’s legend (wait for it…) dary story of how he met the mother of his future children. After it’s all said and done, we’ll always remember How I Met Your Mother for it’s production value, it’s creative storytelling and most importantly, the experience the show took us through.
Whatever your video content happens to be, remember the idea of having an experience through video. Viewers won’t remember your content unless they feel something, and can ultimately take something away from it. This is what The Video Experience is all about.
MORE on The Video Experience coming soon.