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Archive for the ‘Video Production’ Category

How To: Promote Internet Video Content

Thursday, August 16th, 2012

There are a vast number of resources available today to help you create your own “television station” on the Internet.4242619980_31bbe83df9_n

Thousands of people have stopped watching TV programming on traditional television or cable or satellite-based TV. Instead, they’ve turned to the Internet. Websites like YouTube, Hulu, etc. provide on demand and pay-per-view (similar to Amazon Instant Video).

How can you promote your video content? Make a list of all your product and service offerings. Can you create a 10 minute video about each? There videos will have can serve several purposes: 1) Use for an introduction to your company 2) They’re great for SEO 3) They can provide monetary compensation when you post them in the form of pay-per-view videos, at $.99 each.

What if you provided valuable content in pay-per-view form that nobody else is offering but that is in demand? The effort can pay off. One million views in your lifetime at 99 cents each = $1 million!

Some hot topics for video on demand and pay-per-click:

–         Legal information

–         Forensic advice

–         Destination-based travel information

–         Entertainment

–         How to – your expertise

So what’s keeping you from posting content? On Ustream you can stream live video and also sell pay-per-view. Livestream is another company that provides services for streaming video. You can stream events, seminars, or training.

Don’t worry about not having content that people will want to view. Ask yourself this question: what does your company do better than anyone else? Regardless of your profit margin and P & L statement, you do something better than any of your competitors.

Take the Primeau Companies, for example. The Primeau Companies have 2 forensic divisions: AudioForensicExpert.com and VideoForensicExpert.com. Voice identification is an Audio Forensic Expert service that we do better than anyone else. Accident reconstruction video is a Video Forensic Expert service that we do better than anyone else.

We have created video content both on channels and websites that has not only helped thousands of people worldwide, but also brought in hundreds of thousands of dollars of income from SEO.

photo credit: The Power via photopin (license)

How To: Get Great Video Footage with Image Magnification

Friday, August 3rd, 2012

139159238_b05ddb2acb_nTake Advantage of Image Magnification Screens.

One way to avoid the expense of hiring a crew to record video footage is to tap into image magnification screens. If you perform live at an event and there are more than 500 attendees, there is usually a large screen image magnification system so the people in the back of the room can see you. The image magnification is accomplished by hooking up a video camera to a projector. IMAG systems appear in many performance situations, including rock concerts, conventions and conferences, sporting events and illusionist performances, to name a few. If these systems are present, many times there are video recorders in the system, too. Ask the producer if you can have a gratis copy of your performance, or negotiate it into your fee.

Keep some blank tape up your sleeve.

It’s a good idea to carry an external hard drive with you when you speak or perform, just in case the venue you perform at doesn’t have any spare hard drives. It would be a bummer to have a killer opportunity to be video recorded in front of a great audience and the only thing stopping you is the lack of something as simple as video storage.

 

photo credit: DSC_0010.JPG via photopin (license)

How To: Get Great Video Footage with a “Tape-In” Method

Wednesday, August 1st, 2012

13885876624_51f737675e_nThe traditional method for acquiring video footage is to hire a crew and pay their cost plus expenses. I hope to shed some light on alternative low-to-no cost methods of having your performance videotaped. “The Tape-In” is one of those ideas.

“The Tape-In.”
This method is used most often. Professional speakers and performers can organize an event with several of their colleagues and conduct mini-seminars or performances, invite the public and split the cost of the video crew to get footage. This works for bands too. Organize several good bands in your area and put on an event. Hire a video crew and split the cost with the other bands. You’ll all get professionally shot video at a fraction of the cost.

You might want to charge admission for the tape-in to create higher perceived-value. People see little value in a free performance. Unless, you have already made a name for yourself and the show is at a high-profile location.

Play to a crowd that loves you.
Use a gimmick or hook to get a large audience together for the tape-in. For example, I once knew of a couple of bands that organized a “battle-of-the-bands” event. They printed flyers and distributed them at gigs prior to the event and hired a video crew. Each band had twenty minutes to play, and the audience “voted” by applause. All the bands got great stage footage, and when it came time to vote, they had great footage of dozens of clapping, screaming fans (and the winner had their share of the video costs split between the losing bands).

These showcase events work for comedians as well as other performers. In fact, if your marketing is on-target, the organizer can make money off these events. When I was younger we used to get three bands together on a Saturday night and put on a Hall Party. We charged ten dollars at the door for the event, which included music, beer and one food item. We sold additional food and the bands sold their tapes and T-shirts. We recorded the show and closed when the beer was gone. And we actually made a profit! People had a great time and the bands got to perform, sell products and gain visibility that often turned into future gigs.

Get a little help from friends.
If you are having trouble marketing your “tape-in” event, you could require each participant or performer to bring 5 to 10 people for their admission fee so that there is a sizable audience in the video. It’s a good idea to invite prospects for future business to the tape-in so that you have a better chance to get future bookings.

But don’t limit yourself to these people. In the speaking business, these people are meeting planners and bureaus. In the music and entertainment world these people are booking agents, club owners and record companies. They tend to be more analytical and less enthusiastic about your performance because they have to anticipate what their customers want and will enjoy.

It’s also nice to have your greatest fans and supporters there. These people will help energize your performance. You might even hand pick the audience from your mailing list for a special invitation list and create an “invitation only” event. Then, you need the general public to help make this all affordable and profitable. I recommend the following to market your event:

1. Make flyers and pass them out everywhere (be careful not to litter). Do not put them on auto windshields because people will be annoyed.

2. Create press releases and send them to all of the local media. Newspapers have a “what’s happening” section they need to fill, and radio stations often have a spotlight for local events.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

photo credit: GuerillaBeam via photopin (license)

Package and Position Your Product for Higher Sales

Wednesday, July 25th, 2012

169099963_97a758887e_nPackages come in all shapes and sizes. Various factors will determine which package option is best for you. Quantity, perceived-value, and the nature of your program all factor into your decision. Since some of the high-end packages require a minimum run of 2,500 pieces, you need to carefully explore all of your options. A good production company can steer you in the right direction for the appropriate package option to suit your needs.

Design a package that lives up to your name.

No matter how good your production is, remember, people do judge a book by its cover. Don’t shortchange your great product with a poor package design.

Conceptualize what you want the outside of your product to look like. Draw it out as best you can and list all the titles, by-lines and credits. Be sure to put your bio on the outside, if it’s appropriate. Then find a great graphic designer to bring it all together. Take a look at other products that are similar to yours, and pick the ones you like to help you design your own.

Don’t scrimp on design.

Spend the time and the money to create beautiful cover art and packaging. It should look professional and eye-catching. Show the graphic artist packaging you find stunning to give them an idea of what you want. What colors suit the mood you wish to create with your product? Make a mock-up by cutting out images from a magazine and rubber-cementing them to a piece of paper to help communicate your ideas to a graphic designer (preferably someone who was highly recommended to you). Let the designer hear or view your finished or rough-mixed production and let them interpret the cover design.

Always decide on the type of package case (CD album, video box, etc.) before designing the cover art, to give the artist a sense of space and dimension. Be careful not to crowd the cover design with a lot of text, which creates confusion and anxiety. The cover should jump out at you. Choose color combinations carefully. Consider what’s in style currently. Or you may choose to stay neutral to increase the longevity of the product.

Make it easy to reference.
I call it reference-ability. Each CD or CD track should cover one subject or category. Make each CD a subject or category of mini-subjects that pertain to the main category so people can easily access the information they want — this is a great benefit and makes the program/series user-friendly.

CDs hold up to eighty minutes of recorded information, while single-sided DVDs hold up to two hours of video. Stay tuned for the latest update on playback technology. It looks like it will be Internet downloading.

Package it for greatest marketability and profit.
What if you had three hours of message or program to sell? Would you put it on two or three CDs? Or, would it have a higher perceived-value if it were on or six CDs? Which scenario would earn you more income? Which scenario would have the higher perceived-value? Which would be more user-friendly?

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

photo credit: ART INSIDE via photopin (license)

Copywritten Music Use in Your Media Production

Wednesday, July 18th, 2012

16214390035_8de2df933c_nRule number one: never use a song you bought at the local record store (do they still call them “record” stores?). Rule number two: never, ever use a song you bought anywhere without written permission. Get the point? This is illegal and could end up costing you big bucks!

I learned this the hard way. I let a client talk me into using Steve Miller’s “Fly Like an Eagle” and Bob Seger’s “Horizontal Bop” in a promotional video used to sell an event. This client would play the video during a seminar to get the attendees to sign up for this “next level” class. Unfortunately, a competitor was in the audience and “blew the whistle.” They called the copyright police and, within a couple of days, both the client and I were served a “cease and desist” order. The court document demanded $10,000 plus a percentage of every unit sold! Luckily, we had just finished the video; none of the recordings had been sold or delivered, so not much damage was done. We promised not to use the video with the songs, got a slap on the wrist and learned our lesson.

Now, what was rule number one again? Good — don’t forget it! If there is a published song you would like to use in your production, you have to obtain a music license or permission from the holder of the copyright. Sound complicated? Most of the time it is — not to mention expensive. Just tracking down the right person to apply to is enough to give up, let alone the sticker shock once the request is made.

Here are a few examples of artists and the costs for licensing their music. One disclaimer: these occurred over a long stretch of time, so the prices are neither current nor correct for purchase today. I list them as examples of the various fees involved for the different calibers of songs. “Crazy,” written by Willie Nelson, sung by Loretta Lynn: $25,000 limited use for one year. “Jump, Jive and Wail,” by Brian Setzer: $5,000 for the life of the product. “Storms in Africa,” by Enya: $20,000 for usage and $ .25 per unit reproduction fee, regardless. “Surfing USA,” by the Beach Boys: $10,000 for a 7-week television usage.

So, exactly how do you copyright a recording? I am not going to go into detail about it here, since that could be a book in itself. In fact, there are many good books available on copyrighting. For more information on how to file a copyright, contact the Library of Congress in Washington, DC.

Interested in learning more about professional media services like audio/video? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords.

photo credit: Fender Squier 5-string P-bass via photopin (license)

How To: Make Your Video Production Look Professional

Friday, July 13th, 2012

SAMSON TXM20 1000w POWERED MIXER-SLIDERSAdd a professional touch to your video to attract potential customers, increase value, and establish your professional image. You can use professional voice-over and quality music to add a special touch.

Professional voice-over

One way to add a nice touch on any video is to have professional voice talent reading your script. A professional voice talent can add some serious impact to your message. You can find voice talent all over. Talent agencies are a good place to start. Also radio stations, since many of the pro voices are on radio. Television stations have voice talent who often work on and off camera, like the person who tells you to “stay tuned for the eleven o’clock news.” Even a professional speaker could do a voice-over.

Music

The production company can also add music. Good music is to audio programs what interior design is to a cozy room. Music sets the mood or the stage for the performance or message. There are music libraries available for purchase in many forms. Some are buyout, others are pay-as-you-go.

Music styles range from light industrial to jazz to heavy rock and pop. In addition, the music library sends the production company new CDs from time to time at no additional cost but rather as a service to add value and incentive for the production company to keep their library available to their customers. The production company, in turn, charges a non-broadcast charge for the use of that music, with a small profit margin. This is a pay-as-you-go service.

The production company also files the license report with the library so everything is legitimate. It sounds a little complicated, but bottom line, the music is usually the first thing you hear, and can make or break a product, so pay the licensing fee as you go and get good music.

The library I use at Primeau Productions is Omni Music, simply because they are the best. Check them out at www.omnimusic.com.

Rights-free production libraries: Buy Out!

Another option is to buy a music library outright. There are a few good-sounding buy-out production music libraries. You could search the Internet to find these libraries along with some samples of their musical offerings. The downside is that there are a lot of buy-out music production libraries to begin with so look long and hard. There are a lot of musicians who have decided that it is easier to make a living creating production music than it is to make a hit record. Many are in the production music business and do not want the hassles of paperwork and licensing forms. That’s why a majority sells their production music outright.

If you are a musician with published music, you might consider licensing your music as production music. You can sell it to anyone who uses production music, like TV stations, production companies, ad agencies, video editing facilities and recording studios. Corporate America could also be a prospect for use of your music. Be sure your music has been copyrighted before you let anyone hear it! 

Original Music

Perhaps you know an aspiring musician who will license a song for your product or even create an original piece just for you. Check your sphere of influence first. More than likely you will know someone who knows someone who has a friend or acquaintance who writes music or is in a band. Maybe they’re good, maybe not. Practice your diplomacy skills by asking for a sample of their work before you give them the go-ahead to work with you. A word of advice: be sure that the original piece doesn’t sound too familiar. This may be because they borrowed a melody line or two from another published piece of music. Have the artist assume all responsibility with regard to copyright and simply license the song from them instead of buying it. And it wouldn’t hurt to offer the musician credit on the cover of your product.

The Future of Internet Video and Video Production

Monday, July 2nd, 2012

www.com1The year is 1996: Primeau Productions purchases its first computer. A custom built PC with one GB of storage space. Our consultant advised us that this would be plenty of storage space to build our database with. This is when I was introduced to the Internet.

You might say I was a late bloomer, and resisted electronic communication. My former assistant would print out my emails that I received and I would hand write the response on the back of the page. She, in turn, would reply to them via email using my notes. Our chief engineer at the time introduced me to the World Wide Web. One night after work, a time I chose because I did not want to “take away” from my business day working with audio and video (which was the company’s bread and butter), I finally agreed to him showing me around the Internet. He showed me virtual tours, music videos and the basics of how to use a web browser.  Little did I realize that over the next ten years, Internet video would transform and reinvent our business.

Today Internet video statistics are staggering. 72 hours of video are uploaded to YouTube every minute, and over three billion hours of video are watched each month on YouTube. A study in December of 2011 shows that 182 million US Internet users watched online video content for an average of 23.2 hours per viewer. Even with such data in existence, not every website features video.

More people watch video on the Internet than through cable and satellite television combined. We have arrived at the video revolution, the tipping point in the evolution of video.

How do I know?

1. Professional video has a low cost to produce compared to ten years ago. The average marketing video in 1996 cost $25,000.00 to produce. That same video, with higher quality graphics and 3D effects, costs less than $10,000.00.

2. Online shoppers have come to expect video with product descriptions. In fact, according to Forrester Research in April of 2010, one online retailer provided the information that consumers who watched a product video were 85% more likely to buy the product as opposed to those who did not watch. Another online retailer in April of 2011 released a study that found shoppers were 144% more likely to add an item to their shopping cart that they had watched a product video.

3. Internet users have come to expect video on websites. In a recent poll, conducted by Primeau Productions, websites that feature video enjoyed a 30% increase in average visit duration. People spend more time on your website when you include video.

4. The high speed connectivity of the Internet has made it easy for millions of web users to view Internet video programming worldwide, 24/7.

5. Video storage has become affordable and convenient. With the implementation of high definition video, interfacing a computer to your home television system is common today, yet was unheard of ten years ago. There are people today who have all of their favorite tv shows and movies downloaded to a computer hard drive. They can watch their favorite programming without the Internet, but they would not have access to purchasing these programs without use of the Internet.

The Internet has made all types of movies, TV shows and series available for purchase and downloadable from several website communities such as iTunes and Amazon.

6. The Internet has become host to dozens of on demand video companies, like Netflix and Hulu. Xbox and PlayStation with their wireless Internet interface have made it easy for video aficionados to have access to such media as YouTube and ESPN right from the family’s entertainment center, 24/7.

So what happens now that we have hit the tipping point? It has become apparent that the world of video will never settle down and be status quo. I believe the next progression in the evolution of video will include the following:

  • More and more people will share their favorite videos with friends and family. Viral videos will surpass the value and popularity of reality TV shows. I feel this is because they tend to be shorter; viewers can watch “more” video in less time. Plus, they are easy to share. A viral video viewer can easily share the video with their friends and family.
  • I believe people who create video to share advice will get more business for their niche than the companies that do not create video. Primeau Productions has already experienced an increase in analytics from its Internet video marketing clients who have implemented professionally produced video to their websites.

For example, one of our clients, Blue Caribbean in Puerto Aventuras, Mexico enjoyed a 50% increase in business twelve months after implementing video into their website. In fact, we taught the owners how to record professional high-definition video using a Sanyo Xacti camera, saving them thousands of dollars in video recording fees. They recorded the video, sent us the SD card and we edited their videos in our Rochester Hills studio.

  • Businesses that do not use video on their websites will eventually become obsolete, as Internet buyers are becoming trained to look for video when they visit a website. Businesses that do not have video to demonstrate their goods and services will eventually be passed over due to a lack of interest by the Internet shopper.
  • More people will generate their own video networks and channels and continuously create and produce video programming that will be created for a specific audience or niche. These micro-networks will double in numbers each year over the next ten years for both population and viewer-ship.
  • More independent film-makers will create more independent movies using high-definition video. Feature films, documentaries and short movies will grow in number and popularity because of the easy access to equipment and editing systems.
  • More people will study creativity. Money will be made in video by the professional video production companies who are more creative and already have a creative process in place. Creativity separates the novices from the experts and video production will become more and more important.
  • More and more people will record, download and watch more video from the Internet. More businesses will use viral video to market and promote their products and services because a viral video is virtually free.  No media purchasing time is required, like with television commercials, once the video has been created. The potential number of viewers over time is astonishing. Your market, which is comprised of your friends, fans and followers, has the potential of helping your video get millions of views through the use of social media.
  • Video will continue to reduce our international borders. Even video that is created in another language is shared globally, because those videos are visually creative and inspiring even with the language barrier.
  • Storage will be affordable and available at extremely low cost. Video users will not only digitally store their video library on hard drives, they will also begin to use cloud storage so their video library is backed up, as well as accessible, anywhere in the world, 24/7.

So now is the time to begin developing your Internet video presence. There is no better way to sell goods and services, create interest, communicate a message or process, make someone smile, entertain or even educate then through video. Design your video marketing strategy by jotting down ideas and discover your creative process. Purchase a high definition video camera and learn how to capture content at a moment’s notice.  Identify a professional video production company that can help guide your video production process and produce, publish and promote your intellectual property across all available platforms on the Internet.

Today, in 2012, we own eight computers with over 10,000 GBs of hard drive space; a far cry from the original 1 GB of space in 1996.

A Guide to Video Editing: Know the Basics Before You Start

Friday, June 29th, 2012

2088522072_d4f982d952_nIn the old days, video editing consisted of taking the footage you liked and copying it onto another tape called the assembly or edit tape. Then, graphics, titling, music and voiceover would be added and blended in with the select footage. This process is called tape-to-tape editing. The problem with tape-to-tape editing is quality and the time it takes to revise. It’s just like when you make a copy of something on a copy machine, then make a copy from the copy, then make another copy of the last copy… three generations later, it’s looking pretty bad. Today video editing is done using computers. The quality is far better than tape-to-tape editing because there is no generation loss.

But, before you begin the editing process, you need to prepare for the edit session by doing a paper edit. This is a technique of pre-editing, where copies of the original masters are transferred onto VHS tape or DVD with time code numbers visible at the bottom of the screen. The performer, producer or director watches all the footage and makes editing notes using the time codes as reference numbers (which are also on the master tapes). These notes will help speed up the actual edit.

If the producer finds a clip to be used in the final edit, they note the “in point” by the SMPTE time code number that is displayed at the bottom of the screen at the very moment where the clip is to begin. The SMPTE time code number will look something like this: 01:21:15:04. The 01 = the hours, the 21 = the minutes, the 15 = the seconds and the 04 represents the frames.

You can pause the tape at the in or out point so you can be more accurate when writing down the number. A paper edit might look like this: 01:21:11 (begin out with) “it wasn’t really the time of year, but maybe it was” (back into program at 01:21:22); 01:34:07 (begin out with) “she was stunning” (back into the program at 01:34:11 after breath); Pick up with “She really made them look bad” … you get the idea. It’s a way of scripting all the changes you want before spending money on an hourly basis in the studio trying to figure it out. It ‘s well worth the money to get window dubs of your raw footage to do a paper edit.

Do not be concerned with the frames — they move so quickly that you will never be able to read the numbers accurately. Video plays at the rate of 30 frames per second. This is why the frame numbers move so quickly. When 30 frames go by, one second is added to the seconds column; when 60 seconds go by, a minute is added, and so on. Video and audio reference lines or scenes are also noted. These notes will help immensely when in the studio edit. Loading it into a computer digitizes the selected footage. The clips are then assembled onto a timeline until they are in the right order. Computer graphics (titling [producer term]) are then added as necessary. Another advantage of computer editing is that the clips can be moved around easily to view your clip order or section options. This is not possible in tape-to-tape editing.

It’s a good idea to check references and view samples of previous work when deciding on a studio to edit with. Video edit studios come in all shapes and price ranges. The average cost per hour for an AVID Premier Pro or Final Cut Pro system is $150. As the quality goes up, so does the price, up to as much as $400 per hour with all the bells and whistles. I once knew of a professional speaker that spent $100,000 on a video brochure! He went to the top of the line broadcast production facility to produce his video. This was absolute overkill, especially without a producer. Remember, when looking for an editor, check out their previous work. See how quick they are, for a good editor is worth their hourly rate.

photo credit: Alan on the Dials via photopin (license)

Why Video Can Let You Communicate Like Nobody Else

Monday, June 25th, 2012

Video has become a social epidemic. Not only have I seen this pattern develop but statistics from the world’s largest host of video content, YouTube, support my argument. The information (obtained from the blog Engage and YouTube) is mind blowing, so proceed at your own risk:

  • 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
  • Over 4 billion videos are viewed a day
  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 39 countries and across 54 languages
  • In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth

5981786689_93d540135b_nHere is what this means for you. With all this Internet video activity, you and your business can take part in this information stream.  Since there are so many Internet users who post video, there are even more Internet users who view that video.  No longer do you have to be a television station to create programming and thought leaders are content creators.

You can showcase your thought leadership instantly to the entire world through professionally produced video content. Your words, thoughts and strategies no longer have to be read exclusively on blog posts/articles, resumes and biographies; they can be viewed in professionally produced, informative and creative video.

Once your video is produced, you can publish that video on YouTube and other video-based social networks so more people know about your programming in less time. Traditionally, television programming was promoted using preview commercials (“teasers”), a television guide and newspaper listings.  Today more people get their information and news from social networks like Facebook and Twitter than any other source.  As a thought leader, you have the sight and sound of video production, publishing and promotion at your fingertips!  How powerful is that?

Here’s more good news: when people view video content on the Internet, they actively watch and experience fewer interruptions than when watching television.  In theory, computer users actively focus and participate when viewing content on the Internet.  Internet video plays an extremely important role not only in positioning you and your company as thought leaders, but also to connect you to a global audience who needs the information that you share. As you use video to connect with people, you’re building your fan base and expanding your reach further than you could using any other medium.

Over almost 3 decades, I have realized and observed many changes with regard to video. For years video was on a variety of physical tape formats. Video quality outside a broadcast environment was terrible, and costs to the consumer to make even the simplest of video programs were high.

Today the game has changed and I largely believe we have hit the tipping point for video.  Because video production has become so readily available and affordable, everyone can participate.  No longer do various digital tape formats hinder one’s ability to become actively producing content to share and help position them and their company as though leaders in their industry.

There is video to help us figure out how to replace parts on computers, video to help us understand what a company does, video to entertain and inform, video to teach and sell. As I write this blog post, I cannot think of anything that I cannot learn from viewing video.

Yes, we have hit the tipping point with video.  I believe video is the number one communications tool available today.  I also believe people expect and prefer video to communicate. Video can teach and inform better than live interaction. One such example is people who have Autism or children with learning disorders.  I have spoken to teachers from around the world who tell me about students that will not pay attention to their live instruction but will watch a video and focus like never before.  There is something about video that helps these individuals ‘tune in’ and learn like never before.  Video has permanency and consistency.  No other communications tool can last forever and consistently deliver the same message again and again.

Search engines and especially potential customers favor websites that use video effectively to explain their brand, message and anything else worth communicating Websites that effectively use professionally created and produced video have a higher perceived value than websites that use only text to communicate.

Instead of having to read several paragraphs of copy, which takes time and imagination, video communicates with sight and sound which communicates more vividly.  Professional produced creative video uses your theories and ideas and shows the viewer relevance to our lives using sight and sound.

I have personally gone to websites and found a video as the only communication content on that page. In two minutes or less, I can learn everything that I need to know by watching that video–saving myself an enormous amount of time trying to read the text only copy. There is no better way to illustrate a particular point/bring a point to life, and to introduce people to the site’s owner. I can communicate with sight and sound faster than scanning a site to look for answers and understand what the site/service/product is about.

It is never too late to get on the video bandwagon to help promote your business and position you as a thought leader in your industry. Begin professionally producing your video intellectual property and professionally publishing on all Internet platforms. Promote your videos with press releases and social media to build your Internet brand and gain friends and followers. I can attest that video will help your business grow because I have experienced this phenomenon first hand with both of my forensic businesses, VideoForensicExpert.com and AudioForensicExpert.com, as well as PrimeauProductions.com. Video is the best display of perceived value above anything else available to you today.

Click below to watch a video of Ed Primeau showing examples of how Internet video can help you with marketing.

photo credit: VFS Summer Intensive Programs 2011 via photopin (license)

How to Create Quality Video Without Distractions

Thursday, June 14th, 2012

file0001607178880Keeping the camera in manual focus, using a tripod, and considering your background will help you produce a quality video. Following these three tips can save you from producing video with elements that distract the viewer.

Keep the camera in manual focus.
You also want to be sure your camera is in manual focus. If it is in auto focus, you will notice the focus changing constantly during your taping. The auto focus constantly adjusts the focus and can be confused instead of accurate. When you move, it will move. The worst part is that it moves more than you do. This will make your video blurry at times. Instead, put your camera in manual focus, zoom in all the way to where you will be standing, grab the manual focus mechanism and adjust accordingly. Once it is set, you’re ready to go!

Use a tripod.
This almost goes without saying — use a tripod. If you are really concerned with quality but will only shoot one program, rent a good tripod. Like in the music world where speakers make the system, in video the tripod makes the video. A crummy tripod will give you a crummy video. A good tripod will allow for smooth, fluid movement instead of jerky, bumpy movement.

Consider your background.
You never, ever want to shoot your video with your subject against a wall. Your subject should be six to ten feet away from the wall behind them. This will give the video some depth of field. When you shoot video with less than six feet behind the subject, the footage will look flat and you will experience shadows. This will be distracting and unprofessional.

I have a motto in life: it is easier to ask for forgiveness than permission. Borrow (on your time and dime) some plants or other backdrop type of subject matter. Get creative because what you see is what you get! I shot a video for Bob Eubanks (formerly of Newlywed Game fame) in Indianapolis for a video brochure. I introduced myself to the banquet manager and informed him that I needed the stage to look good for the video. We created a beautiful stage using plants, a couple of nice looking chairs and an end table from the lobby. I simply tipped him $20 and he was as happy as a clam.

Now, it won’t always be this easy. Sometimes you will have to work a bit harder but it will be worth the effort. The background is very important when shooting video. It’s just as important as good sound, good lighting and good picture quality.

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