We have hit the video revolution on line and businesses are capitalizing on the power of video to grow their businesses! Video production companies not only have to be technology savvy, they also have to be creative and marketing driven. Millions of dollars spent on television advertising couldn't hold a candle to an effective Internet marketing campaign.

Word can spread faster online than any other medium and video producers need to think outside the box to use the power of video and all the media available to expose their message.

In fact, video on company’s websites can create a feel for the visitor just like good interior design can create a feel for the customers at their business location. We are quickly approaching a time where all businesses will have video on their websites. Video on company’s websites will increase interest in doing business with that company, generate additional leads and increase sales.

With the rapid growth and acceptance of reality type video and the availability of low cost digital video cameras, almost anyone can gather footage for the professional video production company to create a powerful tool for their website.

Quick tips for shooting professional quality video:

1. Use a tripod or unipod whenever possible to avoid shaky video footage.
2. Always shoot in manual mode and balance light adjustments. Shoot with the light source behind you.
3. Use manual focus to avoid drifting crispness of focus in your shots.
4. Remove tape when camera is not in use to avoid drop out and damage to the tape.
5. Purchase a wireless microphone to use for optimum sound quality. Put the microphone close to the sound source instead of using the built in camera mic which will also capture unwanted room noise.
6. Before letting a pro take over, watch your footage and take running time code notes of your favorite moments.

Primeau Productions Video Production Samples