Video has become a social epidemic. Not only have I seen this pattern develop but statistics from the world’s largest host of video content, YouTube, support my argument. The information (obtained from the blog Engage and YouTube) is mind blowing, so proceed at your own risk:
- 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
- Over 4 billion videos are viewed a day
- Over 800 million unique users visit YouTube each month
- Over 3 billion hours of video are watched each month on YouTube
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 39 countries and across 54 languages
- In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
Here is what this means for you. With all this Internet video activity, you and your business can take part in this information stream. Since there are so many Internet users who post video, there are even more Internet users who view that video. No longer do you have to be a television station to create programming and thought leaders are content creators.
You can showcase your thought leadership instantly to the entire world through professionally produced video content. Your words, thoughts and strategies no longer have to be read exclusively on blog posts/articles, resumes and biographies; they can be viewed in professionally produced, informative and creative video.
Once your video is produced, you can publish that video on YouTube and other video-based social networks so more people know about your programming in less time. Traditionally, television programming was promoted using preview commercials (“teasers”), a television guide and newspaper listings. Today more people get their information and news from social networks like Facebook and Twitter than any other source. As a thought leader, you have the sight and sound of video production, publishing and promotion at your fingertips! How powerful is that?
Here’s more good news: when people view video content on the Internet, they actively watch and experience fewer interruptions than when watching television. In theory, computer users actively focus and participate when viewing content on the Internet. Internet video plays an extremely important role not only in positioning you and your company as thought leaders, but also to connect you to a global audience who needs the information that you share. As you use video to connect with people, you’re building your fan base and expanding your reach further than you could using any other medium.
Over almost 3 decades, I have realized and observed many changes with regard to video. For years video was on a variety of physical tape formats. Video quality outside a broadcast environment was terrible, and costs to the consumer to make even the simplest of video programs were high.
Today the game has changed and I largely believe we have hit the tipping point for video. Because video production has become so readily available and affordable, everyone can participate. No longer do various digital tape formats hinder one’s ability to become actively producing content to share and help position them and their company as though leaders in their industry.
There is video to help us figure out how to replace parts on computers, video to help us understand what a company does, video to entertain and inform, video to teach and sell. As I write this blog post, I cannot think of anything that I cannot learn from viewing video.
Yes, we have hit the tipping point with video. I believe video is the number one communications tool available today. I also believe people expect and prefer video to communicate. Video can teach and inform better than live interaction. One such example is people who have Autism or children with learning disorders. I have spoken to teachers from around the world who tell me about students that will not pay attention to their live instruction but will watch a video and focus like never before. There is something about video that helps these individuals ‘tune in’ and learn like never before. Video has permanency and consistency. No other communications tool can last forever and consistently deliver the same message again and again.
Search engines and especially potential customers favor websites that use video effectively to explain their brand, message and anything else worth communicating Websites that effectively use professionally created and produced video have a higher perceived value than websites that use only text to communicate.
Instead of having to read several paragraphs of copy, which takes time and imagination, video communicates with sight and sound which communicates more vividly. Professional produced creative video uses your theories and ideas and shows the viewer relevance to our lives using sight and sound.
I have personally gone to websites and found a video as the only communication content on that page. In two minutes or less, I can learn everything that I need to know by watching that video–saving myself an enormous amount of time trying to read the text only copy. There is no better way to illustrate a particular point/bring a point to life, and to introduce people to the site’s owner. I can communicate with sight and sound faster than scanning a site to look for answers and understand what the site/service/product is about.
It is never too late to get on the video bandwagon to help promote your business and position you as a thought leader in your industry. Begin professionally producing your video intellectual property and professionally publishing on all Internet platforms. Promote your videos with press releases and social media to build your Internet brand and gain friends and followers. I can attest that video will help your business grow because I have experienced this phenomenon first hand with both of my forensic businesses, VideoForensicExpert.com and AudioForensicExpert.com, as well as PrimeauProductions.com. Video is the best display of perceived value above anything else available to you today.
Click below to watch a video of Ed Primeau showing examples of how Internet video can help you with marketing.