As you begin building your Internet Strategy, it is important to understand some terms that are associated with Internet marketing. First is Internet Marketing—the activity and strategy an organization develops utilizing teaser content on all available networks to help drive traffic to the organization’s purchasable website content.
The second term is Social Media—the online connectivity of friends, fans and followers in numerous online communities engaged in a meaningful exchange of information, thoughts and comments. When it is time for people who have engaged in communicating with you to need your service, they know where to go.
The real purpose of an Internet marketing campaign is to position yourself and your company as thought leaders in your area of expertise or industry. Thought Leadership is the perceived value created by disseminating subject matter expertise across the Internet to position yourself as an expert in your industry. Post industry-specific information and expertise that readers find useful, valuable and beneficial. As a result, these communities will follow you and consider you a “Thought Leader” in your area of expertise.
The basic web components necessary to begin an internet marketing campaign are:
1. Google Gmail or another dedicated email account so your main email account does not get bogged down. By having an email account specifically dedicated to your Internet marketing campaign, you can manage your time and activity better. When you want to work, use your main email account. When you want to market, use this dedicated email account.
2. Facebook, which is competing for the position of being the most used website on the planet. Open a Facebook page for your personal use and a Facebook Fan page for your business activity. Get as many friends, family and followers to like your Facebook fan page as you can. Post updates about your company as they become available.
3. Linked In, the number one business website. Use Linked In groups to network with other business professionals and build relationships.
4. Twitter, which is a great tool to find prospects by creating groups. Market your teaser content to these prospect groups and continue to build thought leadership by sharing teaser content. Drive traffic to your purchasable content. Don’t be self-serving; be a fun tweeter and people will follow your activity.
5. YouTube, the second largest search engine in the world. Upload video content to YouTube and share that content in your blogs and with other YouTube members. Embed video on your website.
6. Thumbtack, a fun website that allows you to earn points by being active. You will gain followers and receive inquiries from prospects looking for what you have to offer.
7. A blog. Blogging is an activity that should be done as often as possible because it also allows you to share your thought leadership content with the world. Plus, blog content shows the search engines that your website is a source for content on your thought leadership activity. Content is king for Internet marketing. Blogs are a great way to share thought leadership content.
8. Article based websites. Disseminate content on Article based websites like Go Articles and Article Base to help grow your brand and Internet presence.
Materials and Information required to begin your Internet marketing campaign:
1. Social media accounts as outlined above. Remember to add your website address in your profiles.
2. Company mission statement, logo, and general information to maintain focus on predetermined strategies and thought leadership. Having this information handy will help you move through building your profiles.
3. A list of all upcoming and past projects and events, which will give you something to talk about when you begin your marketing campaign. Your goal is to share useful information without appearing to be “selly”.
4. A password sheet created in Word or Excel for easily access so you remember how to log into all these accounts.
5. A list of potential cross promotional bloggers. Identify guest bloggers in your communities who can create content for cross promotion purposes. You can be a guest blogger and you can recruit guest bloggers. Reciprocate links to each other’s websites to help build traffic. The more traffic you have, the better your Internet rankings with search engines.
6. Any other information regarding your company’s web presence, expertise and benefits that your friends, fans and followers will be interested to know about your organization.
7. Any information on affiliated businesses/clients (associations) that may be used for cross promotion.
8. Other creative content such as blog articles, videos, pictures, and past newsletters. Remember to subtitle your pictures and video for better search engine results.
The bottom line: if you do not have time to conduct this activity, you have two other options for beginning your Internet marketing campaign. One, you can hire a student to help you with this activity. You are the leader of your campaign so make sure to keep an eye on your campaign as well as continuously create content.
Your other option is to hire a professional company to handle your campaign. Professionals know a lot about other Internet marketing tools such as share buttons and earning your links from other websites. Pros also know how to earn your links from .EDU and .GOV websites which help more with search engines than just .COM links.
If you are overwhelmed, just get started. Like any new business activity, the more you do the better you’ll get at it. Feel free to contact Primeau Productions, LLC with any questions.