The Video Experience: Part Two – Three Phases of Video Production

7166002682_9a1054ea27Where do you start when creating a video? First and foremost, you’ll need something to talk about in your video.  In the last post, part one of this blog series, it was discussed that in order for your content to really stand out amongst the competition you’ll need to share something your business does better than anyone else. We believe every company does something better than their competitors. You have to identify what that is with your company. This will help your professional video production company create a successful video for you.

Write down all your ideas on a sheet of paper. There is something about the power of pen and paper that really helps the creative process.

Next, is there anyone on your team who has some acting background and would make a great spokesperson? We know from experience that people buy people. That is why you see companies like American Express with Tommy Lee Jones acting in their television commercials. If you decide to create what is called a ‘talking head’ video, you will need an on-camera spokesperson.

Years ago we consulted with a local Metro Detroit area window replacement company and advised retaining a local celebrity as its spokesperson. That person is still the face of that company and all their marketing and advertising video, which is growing every year.

Three Phases of Video Production

Pre-Production is the process of planning every step of your video production and beginning to think about your video marketing campaign. With the assistance of your professional video production company, begin by collaborating on a concept or creative design for your video and a strategy for the video marketing campaign.

The beginning portion of this blog post touched on some pre-production steps and activity to take when beginning your video production process. Conception and creativity are the focus of the pre-production phase of ‘The Video Experience’.

A script and/or storyboard will help you develop your creative design for your video or series of videos.

This aspect of pre-production seems to intimidate some. Time and time again, I have heard people approach storyboarding and scriptwriting with one of the following mindsets:

A. “I’m not a writer! I can’t write a script! Screenwriting takes years of experience I don’t have!”

OR

B. “I can’t draw! I’d never be able to create an accurate storyboard.”

It’s okay! This process is all about throwing creative ideas out on the table. Just because you’re not an experienced writer or an excellent artist doesn’t mean you can’t have creative ideas! A script/storyboard is as simple or as difficult as you perceive it. Try drafting out bullet points for messages you want to convey in your script. Utilize stick figures or basic shapes to convey your message on a storyboard. You don’t have to be an expert writer or visually artistic to accomplish this, you just have to be creative.

The key is to start with a creative core, and expand that idea as far as you can go. If you still don’t feel confident in your abilities, an established production company such as Primeau Productions can assist with making your creative ideas come to life. If you come up with some ideas, a creative team will be able to collaborate with you and get to the message that you’re trying to convey with your campaign.

The production phase is when you record video content for use in your video production. This involves video recording at your location, in studio, or at another location. This is also when you design the look and feel of your images and other graphics. By now you probably know what tools you need for successful video production.

Post-Production: This phase is all about editing, motion graphics, recording any narration or voice overs and mixing music into your video and audio post production. This is the phase where your creativity, content and conception all come together.

So, now that you have an understanding about the three phases of video production, start to think about how these phases apply to your business. Continue to develop your creative muscles and write down all your creative ideas. Give us a call if you have any questions about any aspect of production.

photo credit: Clapper via photopin (license)

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