Primeau Productions has been in business in Detroit since 1984. The following post contains some business activity, lessons we’ve learned and observations we’ve made that helped us succeed in Detroit video production.
First, we found you have to offer a wide range of products. You can’t just be a “hired gun.” You have to position your business as being creative. You have to offer other services beyond video recording and video editing. You need to have motion graphics, color correction, format transfer, video restoration and a VHS to DVD copying service. These are all activities that will help to bring money into your business. The idea is that when one activity slows down, the others pick up.
The second thing to consider for operating a successful Detroit video production company is to expand your business across the state of Michigan, instead of limiting your work to the Metro Detroit area. If you were to get a job in Grand Rapids, for example, quote the job make sure to include some of the budget to cover your travel expenses. The observation I’ve made over the years is that there are not professional video production companies in all parts of the state of Michigan. Traverse City, for instance, is not an area that is populated with professional video production companies. Primeau Productions has traveled all over Michigan for clients like L’Oreal, Bob Seger and Floyd Wickman.
Next, you have to provide the best customer service in the industry. Offer to meet with your clients face-to-face on Skype video or in person, if at all possible. There’s nothing like being able to be eyeball-to-eyeball with your prospects and customers to build rapport. And when you provide your proposals to your customers, always provide three options for their choice. Of course, option one is as low of a proposal as you can do while still maintaining a profitable relationship. Option two would be the next level above that, which is whatever you can do to increase the value of your services from option one. Option three would be the “full monty.” In option three offer anything else that will not only raise your profit margin, but also add perceived value to your services and your offerings.
When you talk to your clients before you create the proposal, ask a lot of questions so that you can learn and understand their expectations. It’s one thing to know where you’re coming from – which, of course, is to be profitable in the Detroit video production market – however, you need to understand and meet your client’s expectations.
And last, there are some good video production companies throughout the state of Michigan. Primeau Productions works with a couple in the Lansing market. There are a couple reputable video production companies in the Grand Rapids market. And there is one video production company that Primeau Productions has worked with up in Gaylord, which would service the Northern part of the state. Get to know all of the best video sub-contractors. If your company cannot travel, these sub-contractors can become representatives of your company and help you get the job done for your client outside of the metro Detroit area. And of course, post content on your website to reflect the fact that you are not just a Detroit video production company; you also offer video production services throughout the state of Michigan.
These are just a few ideas to help get your thinking moving in the right direction. If you’re just going to survive and thrive as a Detroit video production company, your business is going to go up and down. Start to think about the other cities that you could service and keywords and descriptions you can include on your website to help the search engine optimization process so that the search engines find you for these additional services. Expanding your service will help you and your business grow and thrive, regardless of the economy.