With over twenty years of experience producing professional speaker demo videos, we have come to realize the most important ingredient in producing a successful speaker demo video is the clip selection process. I know of many successful professional speakers who spend one, two and three times their fee to put together a demo video. And I often meet both “seasoned” and beginner speakers who say “I’ve heard your name before – I’ve never worked with you because I’ve heard you’re expensive.” Professional video production can be expensive – however, it can also have a high return on investment. Of the professional speakers that I know who put their own demo videos together, very few can claim that their video brings them an adequate amount of business.
A high percentage of the professional speakers who we’ve worked with over the years like to be involved in the clip selection process. That is good because their eyes and ears see and hear from their public. As a video producer, I do not see and hear that feedback. Because of this, the professional speaker input in the clip selection process is very important. However, the biggest mistake professional speakers make is that they try to dictate what they feel are the best clips and the best clip order when putting together their demo video. Why do I say that’s a mistake? Because you wouldn’t have one person running a successful business or corporation – you have several. People influence you as a leader when you make decisions, just like focus groups are used to get a public opinion about a product or service and the way that the marketing is going to be packaged and positioned.
Now, professional speakers pretty much decide on their own what their price should be. But when it comes to picking clips, you’re really dealing with your package, your product and your position. And when it comes to marketing, decisions should be made by multiple people, especially people who are experts at understanding how to put demo videos together.
I believe it is very important to consider the big mistakes that I have seen professional speakers make by dictating their clip selection and clip order in their demo video and instead of allowing the video professionals to do their job. The mistakes are big because the single most important ingredient in the professional speaker demo video is the clip selection process. The clips that are picked and the order that they’re put in have to tell a story that the public gets by the end of the demo video. The public should understand what it is that you do and how you can benefit your marketplace. Your demo video is now a porthole to your other video content on the Internet: your Vimeo channel, your YouTube channel, your Facebook page, your Pinterest account, your LinkdIn account.