When you’re a professional speaker, your demo video is one of the most important marketing tools—second only to your website. Any successful professional speaker today on the speaking circuit has a well produced, effective speaker demo video. But, what makes a great speaker demo video?
Grab the viewer’s attention quickly by keeping in mind who will be viewing your demo video. Corporate decision makers move through demo videos quickly and want to be drawn into your video immediately or they move on to the next candidate. Your demo video could qualify or disqualify, so make it like a movie—tell a story and engage the viewer immediately.
Your video has to describe your expertise, credentials and experience using voice over to explain why you are the right candidate for your topic message.
The following professional speaker demo video tips will help save you money and understand the video production process.
Be careful not to over state in a voice over your message. It is more appropriate to show instead of tell when it comes to your message. Whenever possible, include video clips of your message and include stories. There are always exceptions however: try to keep your clips to 3-4 minutes each so the viewer can feel as though they were in the room.
If you interact with the audience, show it in the demo. If you bring the audience on the stage, show it in your demo. If you are funny, add humor clips; if you are not funny, don’t try to be funny.
Try to use more than one digital video keynote presentation. If you only have one that looks and sounds good, than use one. In the past I told professional speakers to use as many stages as possible, but the market has changed and almost all viewers look for quality. Make sure you qualify the video recording company before you hire then to record your presentation.
When deciding to video record your keynote presentation, choose events that have nicely lit and decorated stages whenever possible. Of course, high quality footage with a basic stage is better than low quality or no video at all.
If you can afford it, use two or even three camera angles. The third camera could be locked down and have no camera operator. In the edit suite, we can edit the third camera to add movement to the demo video clips more so than with one or two cameras. We live in the MTV generation where viewers are used to seeing multiple camera angles. Plus, this switching of cameras in your demo video clips adds energy.
Use the built in camera microphones from camera two and three to capture the audience reaction and mix audio accordingly in the edit. It’s great when the viewer has the full sound perspective as if they are right in the same room
The speaking industry is experiencing a major transformation. It is more important than ever to make sure your demo video is the best it can be so you get more bookings. Your financial investment in your demo video is more important today than ever!