How to Gain the Most From Your Next Video Marketing Campaign

by: Donna Essex

5202413219_43279a9656Boost Business with Video

The world of corporate videos has evolved considerably since the days of simply sending out DVDs and VHS tapes to hopefully interested parties, and today the videos that you produce to boost your profile can be uploaded to a global audience within seconds. People are spending more and more of their online time watching video, which means that it’s not enough to simply rely on text and photos. However, if you don’t have the time, resources or know-how to produce a
corporate video in-house, it’s a good idea to enlist the services of a corporate video production company.

The Power of Corporate Video Production 

The more engaging, entertaining and informative a corporate video is, the better. The more watchable it is, the greater the chances are of it being shared on social networking sites and linked to on reputable external websites, sending your brand soaring up the search engine rankings in the process. Websites that have video featured on them tend to be looked upon extremely favourably by the search engine giants, and by getting help from an outside source with corporate video production, you can ensure that your videos become as entertaining and useful as possible due to their experience in the trade.

Working with You

A video production company will generally work closely alongside you in detail to discuss your brand identity and values. This ensures that the resulting video is a close portrayal of the image that you wish to portray and that it speaks with your target audience in mind. Web users don’t need to be in front of their laptops anymore to enjoy your video content, and can easily engage with your clips whilst they are out and about, making it easier to engage with them no matter where they are in the world. Involving your staff in corporate video production can also help with employee engagement, allowing them to feel part of something useful, prosperous and exciting – and if they feature in it, this can help you to show off the ‘human’ side of your brand to potential customers and clients.

Find a Video Production Company

Mobile video has reshaped the way that we use the internet, and faster mobile download speeds are starting to make it possible for us to enjoy moving pictures without the stress of dealing with buffering and other technical problems. YouTube is the world’s second leading search engine after Google, so it makes sense to note just how effective video marketing can be. Any company that is failing to make use of video marketing may be risking being left behind by its competitors, so if your company is yet to take advantage of this exceptional marketing tool, it might be a wise idea to invest in video today. Video is also searchable, and is starting to appear more and more prominently in organic search results. A unique and memorable video can be worth its weight in gold when it comes to generating conversions and strengthening engagement.

photo credit: IMG_8072 via photopin (license)

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