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Posts Tagged ‘Video Recording’

Seven Ways to Know if Video is Right for your Business

Thursday, May 5th, 2016

handycam-1540095 (1)At Primeau Productions, we create professionally produced video content for businesses, individuals and the government, so far. We often see businesses that operate conservatively and survive without using professionally produced video. By produced we refer to the model from concept to completion.

Then there are the businesses that take risk. They believe in their business and know what they want. They just don’t know how to get it or market their business. It is not easy to see yourself as others outside your organization see you. These ‘risk takers’ succeed far greater than those that are afraid to break out of their safe sustainable routines and don’t know what they want to be when they grow up.

Investing in professional professionally produced video by a professional video production company that has decades of experience is key. When you evaluate the cost of creating a welcome video, explainer video or sizzle reel for your business website, consider this: How much business do you need to generate in order to gain a return on that investment?

We speak to prospects for professional video marketing and production regularly. Some say that professional video is too expensive. Others shop around for less than professional production which is lower in cost but also low quality.

So, how do you know if a professionally produced video is right for your business?

If you answer yes to any of the following questions then you should call us to discuss producing professional video content for your website.

  1. Do any of your competitors have video on their website?

Since video adds a high perceived value to your overall marketing efforts, businesses that have video in their marketing mix usually are giants in                     their industry and market niche.

  • Are you losing business to your competition?

If your competition is using video in their marketing mix and you do not, chances are you are losing customers.

  • Could you use more business in general?

    If your business has decreased over the last few years, it is probably because of the technological changes in marketing on the Internet

  • Would you like your company to communicate to prospects 24|7?

Video does exactly that, it acts as a 24/7 automated sales machine.

  • Would video help explain the benefits of doing business with you?

Think of the ways you could use video to promote your business. Search engines like content that helps educate their users.

  • If you sell services, could the benefits of using your business be clearer to your prospects with a professionally produced video?

    This may come in the form of an explainer video.

  • If your video sells products, would video demonstrate your products better than pictures?

    If a picture is worth a thousand words than video is worth millions.

Businesses whose websites have professionally produced video enjoy an increase in traffic, inbound calls and higher conversion rates than websites without video. Video shows up in search results and is clicked on more often than just standard search results. Weigh the advantages of having professionally produced video on your website and determine if video is the right investment for your business.

Here are samples of three videos that were created and produced by Primeau Productions. Call 800-647-4281 to speak with a live person who will help answer your questions. Or email us at Primeau@PrimeauProductions.com.

The Future of The Video Experience – Part III: 4k

Wednesday, April 15th, 2015

screenMany people strive for the best quality in their media. We see this in how people consume media today with 4k video. Think back: When was the last time you paused or refreshed a video on YouTube because it wouldn’t stream at full 1080p? What about the last time you chose to buy a ticket to the IMAX showing of a movie instead of a regular theater because you “just had to see it in IMAX?” We like our video to be high quality, and as long as that’s the case,
we’ll always strive to increase the quality of our media.

With that said, there are people pushing the boundaries of how high they can truly go in regards to quality. This is where 4k technology comes into play. Though we’ve reached this next step in video quality, how long will this technology be relevant? What could it do to change the industry?

First, let’s get down to the basics about 4k.

What is 4K?

To put it simply, 4k is a higher video quality than that of 1080p. The entire purpose of 4k is to utilize more pixels to create a higher quality image. Higher pixel count means more detail, which, in turn, creates a more vivid and clear image for the viewer. Netflix has a line of movies and other films now available and index-able by 4k.

What does it do?

In a nutshell, 4k is just defined as more pixels. To understand this, you need a relative understanding of how modern televisions work.

A pixel, as we’ve covered in recent blog posts, is a square image of light and color that works with others to create a full picture. In the past, we have described a pixel as one of the small photos that make up a collage. All of the smaller pictures work together to forge a bigger image. Television works the same way, at a much higher and faster rate.

A 1080p display means that there it is 1080 rows of pixels tall, and 1920 columns of pixels wide. With 4k, you’re talking 4,000 pixels wide, and 2160 tall. Let’s go back to the collage analogy. The more pictures you use to create the bigger image, the higher quality the bigger image will turn out. The same applies to broadcast and cable television. As opposed to 3,000 miniature pictures, you now have 6,160 images making up the bigger picture. That’s over double the pixels! You do not have to be a genius to notice the difference. If you do not notice the difference, just wait for 6k.

What could it do?

To say the least, 4k is around to stay, to be followed shortly by 6k.

This technology will be around for a long time. We can expect a major change in the way cinematography is approached in the future. Filmmakers are already shooting films in 4k. Many models of GoPros even have 4k capabilities. Even some cell phones, such as the Samsung Galaxy Note 3, are able to achieve 4k quality!

4k and higher technologies could change the way we approach cinematography. As more pixels result in a more lush and detailed image, and with our obsession with high quality media, it’s safe to say that 4k could easily become the new standard.

Where is it at in development?

4k is already commercially available. You can purchase a 4k TV at almost any electronics store or even online these days. You can even purchase cinema cameras now that go up to 5k and 6k, such as the Sony RED, but they come with a hefty price tag. Video quality technology will always be changing and developing, so who knows how high developers will go before we reach a new standard.

Example:

Below, you’ll find a comparison between footage taken in 4k compared to footage taken in full HD (or 1080p). Can you tell the difference?

Stay tuned for more from “The Future of the Video Experience,” right here at PrimeauProductions.com

The Future of the Video Experience – Part I: Drones

Wednesday, March 18th, 2015

14012085485_239fe5c66aIn 2014, Primeau Productions began a blog series about how video creates an ‘experience’ for viewers. It is cleverly titled “The Video Experience”.  We have an update for that series, “What does the future have in store for video and the video experience with regard to Drone Video?” In this next series of blog posts, we’ll be discussing technologies, their functionality, and what these advancements will do to the way we ‘experience’ video.

In this first installment, we’ll be covering a technology that is growing in popularity every day:  Drones that record video. 

What are Drones?

Otherwise known as “Quadra-copters,” drones are similar to that of a remote controlled (RC) Helicopter. A drone has propellers, a remote control, and is operated just like other RC Helicopters. The biggest difference lies in its capabilities.

Essentially, drones have successfully taken the concept of an RC Helicopter and applied it to film making and cinematography. They now record video, some as high as 4k quality. Some drones have built in high quality cameras, and the ones that don’t have the ability to incorporate Go-Pros, mobile video devices, and, in some cases, even HDSLR cameras. Some drones can even be controlled from a smartphone!

Drone technology has been growing exponentially over the past few years. Now that Quadra-copters and the like are commercially available, filmmakers are finding new ways to utilize the technology every day.

The first time we were introduced to drone technology at Primeau Productions was when CNN paid us a visit during the 50th Anniversary of The Assassination of John F Kennedy. The camera operator, Mark Biello, a veteran camera operator from CNN, whose resume spans from Hurricane Katrina to the Middle East, showed us some footage of the new Quadra-copter drones they’d just received. The test footage showed the drone starting in a field in Washington, D.C. and propelling itself so high that you could see the top of the Washington Monument (that’s 555’!). 5 years ago, you’d need a helicopter to capture a shot like that. However, this technology is changing what is possible every day very affordably so more users can incorporate this high value experience into their video productions.

How could I use Drone Video? 

Drones are changing video technology in many ways. First, as it grows it will become more affordable. Imagine an over head or aerial video recording of your business. How much perceived value will that have on your companies reputation? Drones are putting out shots that use to cost in excess of hundreds of thousands of dollars. Drones are creating $100.000.00 film shots for budgets in the thousands. Not only is this due to a drone’s capability in height, but also their capabilities in stability. Drone technology is also allowing users to create ‘indoor moving shots’ that, before, could only be accomplished with a crane. This allows users to record ‘high perceived’ 4k video that a slider or steady-cam just can’t replicate. Drones are raising the bar and lowering the prices for your business use.

There are some models of Quadra-copters that are capable of holding HDSLR cameras, and even Sony RED cameras. These little copters are changing the horizon of video production, making high value video shots easier and more affordable.

Drone updates

These bad boys are already commercially available. We have seen them for sale at Costco! However, there has been some recent controversy over regulating these machines. As of now, it’s illegal to fly over 400 feet, along with flying over major highways, understandably. Due to the fact that drone technology is still so new, this is only the beginning of regulations regarding their use.

However, while the drone is consistently facing new regulations, the film community is heavily embracing it. Earlier this month, NYC had its first “Drone Film Festival,” a festival based solely on drone technology. Drone operators from all over the world had the opportunity to share their work from experimenting with drones. This included Taylor Chien, the drone operator responsible for the famous “Superman with a Go-Pro” video, which you can view below.

Though we can’t confirm what the future holds regarding regulations on these devices, we can assume that filmmakers will continue to find new, inventive ways to operate and utilize this sophisticated piece of equipment. The sky is (literally) the limit!

Check out what drone technology is capable of in the short film, “Superman with a Go-Pro,” embedded below. Also keep your eyes peeled for the next installment of our “Future of The Video Experience” series right here at PrimeauProductions.com.

 

photo credit: Farming via photopin (license)

Three Tips on Getting the Best Video Recording of your Speech

Thursday, November 20th, 2014

By: Lauren Primeau

15203734160_398bc7bd41Picture this. You’ve spent countless hours rehearsing until you’ve mastered your material. You’ve polished every intricate detail and solidified your informative, yet captivating, outline. You’ve pressed your outfit and you’ve got unstoppable confidence. You’re ready to rock this upcoming speaking engagement that is being video recorded. Your new footage will be part of your new demo video and video marketing campaign.

However, we’re willing to bet that there’s just one thing that’s missing from your oh-so-important to-do list. It’s something that almost never crosses the mind of most keynote speakers; but nevertheless should. It’s the format and method of acquiring your video recording after your speaking engagement.

Obviously, this detail only pertains to those speakers who are having their speaking engagement video recorded. So, if this is the case for you, then there are some simple tips that we believe are worth the time and effort to bring to the attention of the videographer(s) recording your event.

Now, for those of you who are not technology savvy, there’s no need to cringe. The good news is that many of the following points are very easy to digest and can make a huge difference in the quality of the video being recorded and turned over to you. These three tips will add a much higher perceived value for your demo video and your video marketing strategy as a professional speaker.

Once your speaking engagement is all said and done (and let’s face it, you pretty much nailed it) most videographers will hand you a burned DVD of your speaking engagement. This is good for you to watch but not good enough for the editing process. The reason it is not good enough for the editing process is that when a DVD is formatted, the original digital video recording is compressed. Compressing your video makes the file sizes much smaller so that it can fit on the DVD. This compression process compromises the quality of the video.  You see, when you compress video, it makes it quicker and easier to send to someone, but unfortunately the quality of the video is compromised, and that is something we absolutely don’t recommend doing.

So, what are your options? Well, what we’ve found to be extremely successful with our efforts in editing video is asking your professional videographer to take the video footage of your speaking engagement and simply drag and drop the files (preferably in .mp4 or a .mov format) onto an external hard drive or thumb drive. The key when asking for these files is to make sure that they are uncompressed. Granted the file sizes will be much larger because they are uncompressed (which is why you will need either an external hard drive or a thumb drive to receive the files) but the quality is far superior to either a compressed DVD or compressed files uploaded to DropBox.

For those of you who are unfamiliar with DropBox, it’s basically a way to share video files over the Internet with simply a click of the mouse that allows you to immediately download the video. Although it sounds pretty great, it does have its drawbacks. Mainly, the files that you wish to download via DropBox (YouSendIt / HighTail, or any other Internet file sharing) are often times also compressed. Granted, it’s much easier to use DropBox due to the ease of downloading digital video files. However, the reason why it’s so easy is because the files are compressed and smaller than the full resolution uncompressed version which is best for editing. This is much like the DVD situation we mentioned earlier and something you really don’t want when it comes to your video files. Not only does it reduce the quality of your video recording, it takes a long time to upload and download the video.

Last but not least, there is one other small detail that we believe is worth bringing up when it comes to your final video product; PowerPoint slides. Often times when we sit down to review footage we receive from a client speaker, it has slides that periodically occur throughout the speech. These have most likely been edited into the video after the video has been recorded or filmed during your speech. If you wish to re-use this video footage for a demo video or for video marketing, we’ve found it difficult to edit your message and content around these slides. It’s much easier to add the slides in later, during the demo video editing process, rather than to take them away and edit them out of a video. One final word about slides, besides making video footage difficult to edit; we have seen video recordings where the slides are the star of the show. On the stage is a huge bright screen with slides that mostly reiterate words that are spoken and a dark room with the speaker off to the side. This reduces the perceived value of your message and ruins the quality of your video recording. Sure slides can add value for your audience but consider the consequences on video.

We recommend carrying a couple 64 GIG thumb drives around with you. That way, the production company or videographer can format the thumb drive to their preferred format, MAC or PC, and transfer your full resolution uncompressed video immediately after your speech. You can avoid compression and DropBox hassles as a result and can get started editing sooner rather than later. 

photo credit: Michelle Donelan via photopin (license)

How to Apply the Rule of Thirds

Friday, January 18th, 2013

4620433766_146683196e_bThe rule of thirds is a compositional guideline which suggests that you take an image and divide it into nine equal parts with two equally spaced vertical lines and two equally space horizontal lines.  By placing your subject on one of these intersecting lines, it’s thought to create a more pleasing visual than simply centering the shot.

Placing points of interest in the intersections or along the lines your subject becomes more balanced and allows the viewer of the image to interact with it more naturally. Studies have shown that, when viewing images, people’s eyes usually go to one of the intersection points most naturally rather than the center of the shot. 

For more examples like these, go to:

https://www.google.com/search?q=rule+of+thirds&hl=en&tbo=u&rlz=1C5CHFA_enUS506US506&tbm=isch&source=univ&sa=X&ei=ENL2UIm-BsikqQGPz4CAAw&ved=0CE4QsAQ&biw=1683&bih=1292

The same principle can be applied when shooting video.  For instance, when shooting an interview with a stationary subject, be sure your subject is standing (or sitting) in a ‘Rule of Thirds’ position. And be sure to compose your shot applying the Rule of Thirds, creating space in front of your subject.  Make sure your background isn’t so busy that it’s distracting from the subject.  Find a simple background, or a background that doesn’t have a lot of activity behind it. For instance, if you’ve got someone in the background picking their nose or drinking a bottle of water, it doesn’t matter how great an interview you record, the audience is going to be looking at that instead of your subject matter.

So when you’re in the field and you have a camera and a tripod and you’re getting ready to set up your shot, what is one of the first things that you should do in order to apply the rule of thirds?

Look through the lens of your camera, place your subject matter off center so that it has some space around it, to the left and to the right – if you center it as in our first example of the rock, you see that it’s just not as interesting of a shot as the off center composition.

Bottom line, if you begin your video production with excellent digital video recordings you will save time and money in post and create a more pleasant video production.

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