explainer video

Posts Tagged ‘Video Production’

Video Marketing-The Importance of Audio for Video

Friday, July 8th, 2016

Video is sight and sound

Video Marketing campaigns can be technologically complicated. Some businesses try to go it alone to save money. What eventually happens is they save money on their video production and lose time! Time is money and wasting time will not help your business grow. Our goal in this post is to help you better understand some of our perspectives and solutions on video marketing and the importance of audio for video.

Tools for better audio

Audio is complicated because it involves technology. We believe it’s not so complicated when properly planned and executed. Think about it this way next time you watch your favorite movie, television series or YouTube video. You most likely do not think about the technology or components and mechanics of the audio for video. You watch and experience the whole video production. You are either consumed with it or click onto the next viewing option. This is an extremely important focus in video marketing. The role of audio for video can best be understood when you hear a poor audio track. Videos with poor audio and high educational and entertainment value lack impact. In the post production lab, there are great tools available like iZotope RX , Adobe Audition and Pro Tools are readily available to create the supporting audio for the video experience.

Visualize the audio as well as the video

When we produce television commercials, explainer videos and professional speaker demo videos, Primeau Productions creates and visualizes the role of the audio during the creative process. As a member of Production Hub Primeau Productions is a part of the Detroit Video Production community which constantly expands and contracts. After 34 years, we have seen Detroit Video Production companies come and go. Our theory is the become complacent and unresponsive to their client needs. They lose focus on the importance of audio for video and cheep out on that portion of the creative. We stay on the bleeding edge of technology and creativity when visualizing and designing our audio for video.

Real world examples and suggestions

For example, Take professional speaker demo videos. These are videos professional speakers use to get attention to their presentation. One of the biggest problems we face when using live video recordings for video marketing is capturing the reaction sight and sound of the audience. Audience reaction, like laughter and applause, is important to video footage that will be used for marketing.  These human sounds help the viewer experience the presentation. When a prospect hears the laughter and applause in a professional speaker demo video, it adds energy. It is much more convincing than a demo video with a low volume audience reaction.

Being able to hear the audience reaction is very important for marketing purposes. Many speakers who allow filming their presentations insist on keeping the audience faces out of the video. Some companies have a policy in place to avoid potential grievances. There is a solution!

In recent months, the pricing of digital audio recorders has gone down and the quality has gone up. This observation gave me an idea. Use a portable digital audio recorder to capture the sound of the audience. This can be added to the video and improve the audio experience.

Recording the audience remotely

This Tascam DR-05 Portable Handheld Digital Audio Recorder sells for about $80.00 and records in stereo.

Untitled

Below, this Zoom H1 Ultra-Portable Digital Audio Recorder is also a great recorder and sells for about $100.00.

Untitled2

My recommendation is to place this recorder on the front of the stage or in the audience and record your keynote presentation. Because the recorder is very close to the audience, it will predominately pick up the sounds of the audience reaction. It will also record your keynote presentation from the PA speakers allowing us to sync both recordings and mix the audience audio. The goal is to layer this recording onto your video recording to have an enhanced audio track. The volume can be adjusted according to your preferences.

Plus, once you own the recorder, you can use it to create audio product as both of these recorders have external microphone jacks. Purchase an additional lavalier microphone and place the recorder in your pocket when you speak to record your presentation.

Untitled3

Conclusion

Competition is heating up and businesses need to up their game when it comes to video marketing and understand the role of audio for video. In the professional speaking industry, prospects have expectations when deciding on the professional speaker for their next event. This is one easy to understand example of the role of audio for video. The suggestions and solutions in this post have helped you to understand audio for video is as important and contributes to the overall experience.

 

The Importance of Audio for Video Production

Tuesday, September 1st, 2015

audio-mixer-console-1315787We’ve discussed how important professional video quality can be when creating a video that represents your company. It often determines a possible client’s first impression of your business. When you’re watching another company’s video, or even your own video, what are you paying attention to most? Probably the quality of the picture, how professional the talent looks and how the overall production is. People are much more visually inclined; it’s the sense we rely on the most. That being said, there are some other parts of professional videos we often take for granted. Like the importance of audio for video production. 

The most overlooked? Good sound. When sound is good, it usually goes unnoticed because it matches what we expect to hear. But when the sound quality is bad, it is obvious. Not only is it distracting, but it cheapens the quality of what could have been a great promotional video. Also think about how you get your message across. You may look great on the screen, but you still need your words to get across what your company is about and why clients should hire you.

We’ve worked with some clients who knew their fair share about making videos, but didn’t think about recording really high quality audio. When they came to us with what they had shot, you could barely understand what they were saying! Even if the video quality looks pristine, people can’t get the full message without you explaining it. People often go by the old “fix it in post” standard. Unfortunately, most people don’t realize that it only works if the original recording was done well enough in the first place.

The best way to get clear and high quality audio is by using a standalone microphone instead of the camera’s built in mic. The quality is almost guaranteed to be better, and you can move the mic around to find the best spot to pick up sound. Microphones are a lot more sensitive than a lot of people think. Even aiming some microphones in different directions can drastically change the amount of sound you are picking up. Usually having a microphone, like a lavalier mic, right on your person will pick up the most direct and clear sound.

Even with a good microphone, great sound isn’t guaranteed. As I mentioned above, microphones can be extremely sensitive to small level changes. While we might not think much of someone getting really loud and then really quiet while talking, that can usually be too much for a microphone to handle. Sudden loud sounds might cause distortion, while some very quiet sounds might not even be picked up. Speaking at a balanced and uniform level can be difficult, but the end result always sounds better.

Our sound perception also often makes us unaware of background noise. Imagine sitting in a room with an air conditioner on. After a little while, you don’t even notice it anymore. All of a sudden it turns off, and now the room seems extra quiet! This is because our brain and hearing adjust to our environment pretty quickly, but they do notice sudden changes. Unfortunately, microphones don’t act the same way. A microphone will pick up all that extra noise the whole time, and when you listen back it will be very obvious. It can be easy to overlook background noises because of our perception, which is why it is always important to check your audio before shooting a whole day’s worth of footage.

To sum it all up, audio is a crucial part of making a professional video. It can be tricky, but with the right equipment and the right knowledge, it can be done. At Primeau Productions, we always make our videos with a designated ‘sound guy’ to make sure that every time we get great video, we get great audio. If you need help getting your company’s videos to the next level, give us a call. We would be happy to help!

The Story Line vs. Video Production

Friday, December 19th, 2014

6819858446_f69c2caa52In previous blog posts we wrote about the video experience, the value of video and video production in general. Primeau Productions has always been open with sharing our successes and experiences with video. We always get great feedback from our readers and our clients rave about our work.

In this post I want to share a concept about the ‘story’, which in our opinion is more important to the success of the video than the production.

Every business thinking about producing video content to support their Internet marketing efforts has a story to tell. However, many businesses insist on producing resume style video content instead of telling their story. At the root of people’s motivation to view video is their desire to hear a story. Paul Harvey, legendary radio announcer told stories in his broadcasts. Then at the end of his story, he would deliver his legendary line ‘and now the rest of the story’.

Think about documentaries that tell stories, like the award winning documentary of 2013 Searching for Sugar Man. Even though the video production value is not great, it still won awards for best documentary because of the story! People love to watch video production about stories. Even professional speakers use stories to communicate their message. From the beginning of recorded time orators used storytelling to captivate their audiences.

Dave Grohl, drummer, singer and songwriter extraordinaire from the Foo Fighters and Nirvana created a HBO series, Sonic Highways, which has excellent stories about how music changed the landscape of America. He also used high end video production but kept it simple during the story telling portions of the show.

What can you communicate to your audience about your story? Think about how you can use stories about the history of your industry or family to make your video compelling. We believe that if you have a great story to tell and it is produced using professional video production, then video will help you gain attention from interested viewers on the Internet.

Even businesses like pawn shops have used storytelling to build their audiences. If you are having trouble determining your story to tell, give Primeau Productions a call and we will be glad to help you share your story with the world.

 

photo credit: Once upon a time … via photopin (license)

The Video Experience: Part One – Three Ingredients of a Successful Video

Monday, September 29th, 2014

2381055837_f8b9ef79baSo what is ‘The Video Experience’?  It is a passive 24|7 vehicle for your prospects and customers to experience the essence of your business. Video is a tool to help your prospects and customers ‘feel’ your business. I believe feeling helps motivate people more than logic. When businesses can provide a feeling or experience for their prospects and customers, they increase their chances of earning their business. 

Video is one of the most valuable tools for Internet marketing. Thousands of businesses all over the world create video content to represent their company, and with the viral nature of today’s cyber culture, video is the most effective way to generate prospects.

We have noticed over the last 30 years in the video production business that the main reason companies do not create video or implement a video marketing campaign is that they simply don’t know where to begin. They either don’t understand the process or they don’t have a relationship with a professional video production company. They may also lack the creative vision necessary to design a video campaign to position their business online through video.

At Primeau Productions, we take our clients’ video marketing campaigns seriously. We know what it takes to promote your brand through video. We want to share some of that knowledge, because we truly believe in the power of creativity. Learning how to creatively convey your message is the single most important ingredient in a successful video. That is the purpose of this five part blog series: to help you understand where to begin with a video marketing campaign.

From time to time, with the help of my team, I create video of me speaking about some aspect of audio and video production.  I am about to record the second iteration of videos that reinforce our brand we like to call ‘The Three Ps of video marketing,’ Produce, Publish, and Promote. The Three Please help our clients begin to visualize the video marketing process. At Primeau Productions, we live by these three steps and guide our clients through each one, taking their businesses to heights that basic Internet marketing cannot accomplish.

Where to Begin?

It is a proven fact that video is the most powerful marketing tool available for businesses today. Video is the best method of sharing information about your company.  But how do you get started creating video content and creating a video marketing campaign?

Have you looked around on the Internet to learn what your competitors are doing with video? This can always be a helpful step. We advise our clients to review if or how their competitors are utilizing video before the creative process begins.

We suggest you think about creating video that helps your viewers solve a problem. Try to stay away from video that is self-serving and over the top, bragging about the success of your company. Rather, share useful information that will position your company as an expert in your field.

Three Ingredients in Successful Video

Professional video production companies who possess the three ingredients are worth their weight in gold. They charge accordingly for their services based on three components: creativity, equipment, and talent. The first and most important ingredient is creativity. Creativity is the invaluable ingredient responsible for the success of any video.

I polled my team regarding where they felt creativity came from. Some said that they have to be in a creative ‘mood.’ When you work with a professional production company like Primeau Productions, plan on 30 to 60 days production time to complete your video and marketing strategy. Creativity cannot be rushed.

My creative team also said that location can impact a creative flow. For example, some said that they get ideas in the shower. I suspect many of you reading this can relate. Personally, I believe that one of the controllable ingredients in creativity is to quiet your mind in order to let creative thoughts in.

My team will also use different websites to aid them in their creative process. Stumble Upon or Pinterest are great sites to generate ideas from.

Another comment was that creativity cannot be quantified. Simply put, creativity cannot be measured.

I feel that the following video makes a statement about creativity. It is very motivating and a great example of how creativity ‘works.’ This man started a business and is very creative in his designs and this video.

Ugmonk by Jeff Sheldon from Ugmonk on Vimeo.

The second ingredient of a successful video is modern equipment. Professional video production companies keep their equipment well maintained and up to date. It’s nearly impossible for amateur video content creators to keep up with the trends in video technology, nor for them to have the capital to invest in the equipment necessary to produce professional video.

There are cameras, lighting instruments, green screens, microphones, monitors, headphones, speakers and software programs that must be state-of-the-art in order to produce professional video.

For those that create video with their smart phone – there is no comparison between such a video and a professionally produced video.

Do not use your smart phone to create company video content. It will not help your company at all! What you could use your smart phone for would be client testimonials or brief video clips to use in conjunction with professionally recorded video content.

If you were to buy all the equipment you need to create professional video, then you have to learn how to operate it. Ask yourself this question, “Do we want to make money doing what we do best or do we want to get into the video production business?”

Let’s say you decide to get into the video production business and buy all the right gear to get started. You take the time to learn how to use that gear. What guarantee will you have that you will create a video that builds your fans and followers and eventually prospects? We have learned through 30 years of experience that it’s a good idea to bring in an outside company to help develop your video marketing content rather than do it yourself. An outside professional can identify strengths and benefits about your company that you may overlook.

As for the equipment that you decide to purchase, make sure that it is from a reputable company and that it has features that will benefit your business. Primeau Productions uses Canon DSLR cameras.

DSLR HD video cameras are sleek and portable, making them easy to transport for remote location video recording, as well as quick to set up for in-studio video recording.

Also, the relatively small size of the DSLR camera is much less intimidating to clients who may be a little camera shy. We find that many people confronted with a big camera feel uncomfortable and nervous. The DSLR’s diminutive design can really put your on-camera talent at ease.

However, the camera alone cannot make a shot look great during production. Each shot must be expertly lit using professional lighting instruments. You’ll never know what a modern DSLR camera can really do until you see it used with professional lighting. And lighting means more than illumination; surrounding the subject with bright lights is just as bad as no lighting at all. Key lights, fill lights, soft lights, back lights and spot lights are used to create a mood with light that complements your message and brings out the best features of the subject or products on camera.

An established video production company like Primeau Productions not only has all the equipment necessary to create professional quality video, we will also collaborate with you on a creative design for your video, as well as take you through the three phases of production that we have outlined as Produce, Publish and Promote.

The third ingredient in successful video is talent. Professional video production companies have people on their teams who are very talented. Talent is both learned and developed. Talented people have a passion for their work, and they work hard to build their creative muscles. Talented teams create amazing videos that generate interest and are viewed by a lot of people. Talent is not learned by gaining proficiency with video editing programs. Talent is developed after software programs are mastered. Talent comes from experience.

So where do you begin your video marketing campaign? Begin with a great video production strategy. Think about the ways you can flex your creativity muscles. Also, think about the one thing that differentiates your company from all the other companies considered to be your competitors.

Write down some ideas and then join us for part two of this five part blog series, ‘The Video Experience.’

photo credit: _GGB2017 via photopin (license)

production hub listingblog catalogthumbtackgoogle plustwitterlinkedinfacebookvimeo youtube