After 34 years, we have seen it all. Ad agencies merging and consolidating, post production houses closing their doors. The biggest effect that began this downward spiral was when manufacturing left Detroit. So how does a highly talented production house manage to stay alive after all these transitions? You will read why in the following post. The following post contains some successful business activity, tough decisions made and lessons learned. This is how we succeeded as a well respected Detroit video production company.
Offer multiple video production services under one roof
First, we found you have to offer a wide range of products. You have to position your video production business as being creative. You have to offer above and beyond customer service. You need to have creative talent to design motion graphics, color correction, format transfer, video restoration and a VHS to DVD transfer service. These are all activities that will help to bring money into your business. The idea is that when one activity slows down, the others pick up.
Think outside the box
The second thing to consider for operating a successful Detroit video production company is to expand your business across the state of Michigan, instead of limiting your work to the Metro Detroit area. If you were to get a job in Grand Rapids, for example, quote the job make sure to include some of the budget to cover your travel expenses. The observation we’ve made over the years is that there are not professional video production companies in all parts of the state of Michigan. Traverse City, for instance, is not an area that is populated with professional video production companies. Primeau Productions has traveled all over Michigan for clients like L’Oreal, Bob Seger and Floyd Wickman.
Above and beyond customer service
Next, you have to provide the best customer service in the industry. Offer to meet with your clients face-to-face on Skype video or in person, if at all possible. There’s nothing like being able to be eyeball-to-eyeball with your prospects and customers to build rapport. And when you provide your proposals to your customers, always provide three options for their choice. Of course, option one is as low of a proposal as you can do while still maintaining a profitable relationship. Option two would be the next level above that, which is whatever you can do to increase the value of your services from option one. Option three would be the “full monty.” In option three offer anything else that will not only raise your profit margin, but also add perceived value to your services and your offerings.
When you talk to your clients before you create the proposal, ask a lot of questions so that you can learn and understand their expectations. It’s one thing to know where you’re coming from – which, of course, is to be profitable in the Detroit video production market. However, you need to understand and meet your client’s expectations.
Add subcontractors as resources
We have some good video production companies throughout the state of Michigan. Primeau Productions works with a couple in the Lansing and Grand Rapids market. There is one video production company that we have worked with up in Gaylord. They help us in Traverse City. Get to know all of the best video sub-contractors so your company can be available to record high quality footage. These sub-contractors can become representatives of your company and help you get the job done.
These are a few of the ingredients in our recipies for success in Detroit Video Production. If we had stuck with one service we would not be in business today. We thought outside the box and began our growth to other Michigan cities. Expanding our services is what helped us survive and thrive in Detroit Video Production. We have continuously grown ever year since 1984.
photo credit: P1040015 via photopin (license)