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Video Marketing-The Importance of Audio for Video

Friday, July 8th, 2016

Video is sight and sound

Video Marketing campaigns can be technologically complicated. Some businesses try to go it alone to save money. What eventually happens is they save money on their video production and lose time! Time is money and wasting time will not help your business grow. Our goal in this post is to help you better understand some of our perspectives and solutions on video marketing and the importance of audio for video.

Tools for better audio

Audio is complicated because it involves technology. We believe it’s not so complicated when properly planned and executed. Think about it this way next time you watch your favorite movie, television series or YouTube video. You most likely do not think about the technology or components and mechanics of the audio for video. You watch and experience the whole video production. You are either consumed with it or click onto the next viewing option. This is an extremely important focus in video marketing. The role of audio for video can best be understood when you hear a poor audio track. Videos with poor audio and high educational and entertainment value lack impact. In the post production lab, there are great tools available like iZotope RX , Adobe Audition and Pro Tools are readily available to create the supporting audio for the video experience.

Visualize the audio as well as the video

When we produce television commercials, explainer videos and professional speaker demo videos, Primeau Productions creates and visualizes the role of the audio during the creative process. As a member of Production Hub Primeau Productions is a part of the Detroit Video Production community which constantly expands and contracts. After 34 years, we have seen Detroit Video Production companies come and go. Our theory is the become complacent and unresponsive to their client needs. They lose focus on the importance of audio for video and cheep out on that portion of the creative. We stay on the bleeding edge of technology and creativity when visualizing and designing our audio for video.

Real world examples and suggestions

For example, Take professional speaker demo videos. These are videos professional speakers use to get attention to their presentation. One of the biggest problems we face when using live video recordings for video marketing is capturing the reaction sight and sound of the audience. Audience reaction, like laughter and applause, is important to video footage that will be used for marketing.  These human sounds help the viewer experience the presentation. When a prospect hears the laughter and applause in a professional speaker demo video, it adds energy. It is much more convincing than a demo video with a low volume audience reaction.

Being able to hear the audience reaction is very important for marketing purposes. Many speakers who allow filming their presentations insist on keeping the audience faces out of the video. Some companies have a policy in place to avoid potential grievances. There is a solution!

In recent months, the pricing of digital audio recorders has gone down and the quality has gone up. This observation gave me an idea. Use a portable digital audio recorder to capture the sound of the audience. This can be added to the video and improve the audio experience.

Recording the audience remotely

This Tascam DR-05 Portable Handheld Digital Audio Recorder sells for about $80.00 and records in stereo.

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Below, this Zoom H1 Ultra-Portable Digital Audio Recorder is also a great recorder and sells for about $100.00.

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My recommendation is to place this recorder on the front of the stage or in the audience and record your keynote presentation. Because the recorder is very close to the audience, it will predominately pick up the sounds of the audience reaction. It will also record your keynote presentation from the PA speakers allowing us to sync both recordings and mix the audience audio. The goal is to layer this recording onto your video recording to have an enhanced audio track. The volume can be adjusted according to your preferences.

Plus, once you own the recorder, you can use it to create audio product as both of these recorders have external microphone jacks. Purchase an additional lavalier microphone and place the recorder in your pocket when you speak to record your presentation.

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Conclusion

Competition is heating up and businesses need to up their game when it comes to video marketing and understand the role of audio for video. In the professional speaking industry, prospects have expectations when deciding on the professional speaker for their next event. This is one easy to understand example of the role of audio for video. The suggestions and solutions in this post have helped you to understand audio for video is as important and contributes to the overall experience.

 

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