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Posts Tagged ‘professionallly produced video’

Seven Ways to Know if Video is Right for your Business

Thursday, May 5th, 2016

handycam-1540095 (1)At Primeau Productions, we create professionally produced video content for businesses, individuals and the government, so far. We often see businesses that operate conservatively and survive without using professionally produced video. By produced we refer to the model from concept to completion.

Then there are the businesses that take risk. They believe in their business and know what they want. They just don’t know how to get it or market their business. It is not easy to see yourself as others outside your organization see you. These ‘risk takers’ succeed far greater than those that are afraid to break out of their safe sustainable routines and don’t know what they want to be when they grow up.

Investing in professional professionally produced video by a professional video production company that has decades of experience is key. When you evaluate the cost of creating a welcome video, explainer video or sizzle reel for your business website, consider this: How much business do you need to generate in order to gain a return on that investment?

We speak to prospects for professional video marketing and production regularly. Some say that professional video is too expensive. Others shop around for less than professional production which is lower in cost but also low quality.

So, how do you know if a professionally produced video is right for your business?

If you answer yes to any of the following questions then you should call us to discuss producing professional video content for your website.

  1. Do any of your competitors have video on their website?

Since video adds a high perceived value to your overall marketing efforts, businesses that have video in their marketing mix usually are giants in                     their industry and market niche.

  • Are you losing business to your competition?

If your competition is using video in their marketing mix and you do not, chances are you are losing customers.

  • Could you use more business in general?

    If your business has decreased over the last few years, it is probably because of the technological changes in marketing on the Internet

  • Would you like your company to communicate to prospects 24|7?

Video does exactly that, it acts as a 24/7 automated sales machine.

  • Would video help explain the benefits of doing business with you?

Think of the ways you could use video to promote your business. Search engines like content that helps educate their users.

  • If you sell services, could the benefits of using your business be clearer to your prospects with a professionally produced video?

    This may come in the form of an explainer video.

  • If your video sells products, would video demonstrate your products better than pictures?

    If a picture is worth a thousand words than video is worth millions.

Businesses whose websites have professionally produced video enjoy an increase in traffic, inbound calls and higher conversion rates than websites without video. Video shows up in search results and is clicked on more often than just standard search results. Weigh the advantages of having professionally produced video on your website and determine if video is the right investment for your business.

Here are samples of three videos that were created and produced by Primeau Productions. Call 800-647-4281 to speak with a live person who will help answer your questions. Or email us at Primeau@PrimeauProductions.com.

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