By Lauren Primeau
Renowned keynote speaker Sally Hogshead, CEO of Fascinate Inc., tells audiences that we need people to fall in love with our ideas, and that one crucial way to do that is through the power of fascination. By captivating viewers, even for a few seconds, individuals, products or services make an indelible impression, permanently identifying and differentiating themselves.
When I first heard Sally speak about this idea, I was immediately hooked. I thought her simple insight was the master key to effective communication, and as a communications specialist myself, I wanted to see how I could apply her concept of fascination to my own medium, video production.
With more than two billion videos viewed per month on the Internet, the question naturally arises, “How do I get my video noticed?” Reviewing all the tools and techniques in my video production toolbox, I asked myself, “How can I fascinate, captivate, inform and touch the viewer? It must be creative, unexpected, visually arresting, evoke emotion and stimulate thought.” I quickly concluded that whatever images were in my video, they could be transformed from interesting to captivating through the use of computer-generated images, sometimes called CGI or motion graphics.
Going to Sally’s website, I quickly discovered that, indeed, her demo video employs motion graphics throughout, especially at the very beginning, where she lists the seven triggers of fascination. Rather than listing or discussing her seven triggers, the video’s motion graphics illustrate them, reinforcing her message, while simultaneously grabbing the viewer’s attention. In addition to their visual appeal, animated color graphics significantly improve the production values of her demo video, enhancing its quality and professionalism, a direct reflection on her own quality and professionalism as a keynote speaker.
There are several other advantages to incorporating motion graphics in a video, such as the ability to present information that might have not been possible through the use of video footage alone. For example, a simulation of hair growing from a balding scalp can be dramatically illustrated with 3D motion graphics much more effectively than before and after photos. In addition to modeling and animation, kinetic typography, animated text, is another powerful use of motion graphics that conveys information quickly.
In summary, the ability to captivate as well as entertain audiences is a crucial aspect of any successful video production. Motion graphics are an eye-catching tool that helps captivate audiences and conveys your message in a memorable way. Primeau Productions is pleased to offer the latest in custom, 2D and 3D motion graphics that will enhance any video.