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Posts Tagged ‘how to dress on camera’

How to Dress and Act for High Definition Video

Tuesday, April 2nd, 2013

9944082524_4456f8628cNot only have I experienced being recorded on high def video, I have consoled many clients who were shocked after the experience. They were shocked because they did not realize how BIG and magnified high definition video is until they saw a playback of their performance.

Everything is Magnified

Not only will your beautiful blue (or brown or green… or bloodshot!!) eyes be large and magnified on the high definition video, so will your imperfections. Rather than list them all, I’ll be polite and let you use your imagination. Think of wrinkles in your clothes, as well as on your face.

Consider having a wardrobe rehearsal and hiring a professional makeup artist and wardrobe consultant (often the same person) who specializes in preparing clients to be recorded in high definition. Yes, there is a process to high def makeup, and yes, it has become a specialty.

Men, if your shirt collar is a bit tight and you run the risk of the top button taking out an audience member’s eye, better get a larger shirt. That stretched collar will look ten times worse in high definition video than it does in person. Sorry to be the bearer of bad news but if not me, who will tell you? Nobody. You will see for yourself after it’s too late.

Ladies, carefully check your hair before going on stage. A few ‘flyaway’ strands that are barely noticeable in the mirror will look like tree branches on high def video.

I always encourage our clients to have a rehearsal before going on stage. Record some video of your rehearsal and watch it before your formal performance. As painful as this sounds, it’s less painful than missing a perfectly good opportunity to get new demo video footage.

During your rehearsal get used to the stage and how you move about during your presentation. Spy where the cameras are located and remember to periodically make eye contact with the cameras. Remember, these cameras represent the viewers at home.

The bottom line is high definition video is here to stay. This process is like any other process. You either adapt and embrace it or you will miss out and regret your mistakes. Evolve your performance into the new era of high definition video and business growth will follow.

photo credit: Dança via photopin (license)

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