An explainer video is a 2 – 4 minute video that appears on your website. Its purpose is to motivate the viewer to take action, to take the action step of contacting your company for more information. Explainer videos have grown to become extremely popular on the Internet, and industry watchers predict that within a few years more than 50% of all web sites will have one.
The most successful method of motivating a viewer to take action is showing how your company and its offerings are different and better than the competition’s. Your explainer video should set you apart from the competition. After watching it, the viewer will come away with a distinct understanding of your product or service and a feeling about your company. Our job at Primeau Productions is to ensure that both the viewer’s intellectual and emotional responses to your video are overwhelmingly positive. After 30+ years of producing award winning demo, sales, and promotional videos, we can create a professional explainer video for you that works.
While many web designers recommend animated cartoon explainer videos, we don’t. With the tools and skills to produce professional, live action video, we recommend explainer videos that feature real people and real products and services. Cartoon characters may be amusing, but featuring you and your colleagues on camera is more convincing. People are relatable, believable, and persuasive. We make it easy for even the most camera shy to come across well on video, and we strongly encourage the use of customer/client testimonials.
In addition to inviting the participation of our clients in the video making process, we rely on them to help us write the most effective script possible. You know your customers better than anyone. We need your expert advice to help make your video successful. We will work closely with you and your team as we develop the script and story boards for your custom explainer video.
Why make an explainer video at all? The essential information about your product or service can be presented on your website through text and graphics. But for potential clients or customers visiting your site for the first time, explainer videos have been found to work significantly better than even the most imaginative text and graphics. There are three main reasons for this research finding. First, video can compress more information into a shorter period of time than any other medium. Second, video is inherently entertaining; for most people, consuming information through video is an easier and more pleasant experience than through text. Third, those who watch short videos have almost double the long-term information retention rate as those who are exposed to the same message in text form.
Check out one of our latest explainer videos for Filsorb! If you’re considering an explainer video for your business, give us a call for a free consultation. (800) 647-4281