Determining what you will record can be a challenge. Primeau Productions likes to ask our clients about their “body of work.” Your Body of Work can be defined as the published and non published knowledge and experience you and your company have gleaned over the years and the various forms of content around those experiences. Content can be in the form of articles, journals, video, film, reports, white papers and any other documentation of industry experience.
Everyone and every business has a body of work. We have helped our clients identify their body of work and applied it to their business marketing strategies. For example, if a steel manufacturing company that was founded three generations ago has information about processing steel based on their experiences; that is a piece of their body of work. There are people out there who will be interested in learning what you have learned. This learning is communicated in a video because videos are easy to share and people like to easily learn from video.
If you are a printer and have a knowledge base of experience to share, this is a valuable body of work. Those experiences are valuable to people wanting to learn about printing. This experience translates very well into a video series and video marketing strategy. Prospective customers will be interested in reading and learning about your experiences which in turn gains you visibility. That content also adds value to your business and increases your friends and fan followers in social media.
Your business may have been interviewed in the news, published an anniversary magazine and have several internal communication newsletters. Gather this information and review content for a video series. You can also have it ready for your professional video production team to help you with the video production creative process.
During the creative process, we are able to identify marketing videos for your website and video marketing based on that body of work. For example, once the creative team begins to understand the steel business, we then help create a series of videos that will be useful to potential prospects and help you successfully grow your business.
The most successful companies in the world have taken their body of work and applied it to their business, creating video content and video marketing campaigns. The idea is to identify the things that make your company shine, and then develop a video marketing campaign that supports your strengths and expertise in your video productions.
For example, Primeau client Steve Rizzo spent the first 18 years of his professional career working to become a stand-up comic, and he was very successful at it. Rizzo had Eddie Murphy, Tim Allen and Drew Carey opening for his comedy shows.
Rizzo’s body of work revolves around laughter. He has said that even early on in life, making people laugh was what he wanted to do with his life. The joy and the feeling that he felt from hearing people laugh was the reason he did what he did, and it became his passion; his body of work developed from there.
Today, Steve Rizzo is still performing, but on a different platform. Rizzo used the experience he received in standup comedy to become a professional speaker. He took the experience and strength he acquired from being a standup comic and applied it to a medium to teach people that laughter is the key to living a stress-reduced life.
Now, how can you identify your body of work and develop your Internet presence using video? What makes your company really stand out? What is the strongest part of your business that you feel people could benefit and learn from? Maybe it’s the friendly, supportive, and creative environment of your workplace. Maybe it’s a product or process that can help people live better lives. Maybe it’s a source of entertainment to help people wind down from their stressful lives. You want to showcase whatever it is about your company that you think will do the most good for the audience you hope consumes it.