Over the past few weeks, we’ve been discussing a concept we have coined; ‘The Video Experience.’ Video allows the web visitor an experiential opportunity to get to know you better than just plain text and pictures. Video has emotion and can set a mood that will help your web visitor pick you over your competition.
Video content not only provides a pleasant user experience, it also plays a huge role in defining your organization and the benefits you provide that your competition does not.
The concept of The Video Experience isn’t only expressed by the quality of your content; it is also expressed by the experiential value of the content itself. This applies to all businesses, entertainers, and just about every business you can think of.
So what does your video look like in your mind’s eye? Consider that even though you may not realize it or see it, every business has a talent that makes them unique or different. We call that talent a body of work.
We all have collective experiences from our own lives that are valuable. We all have something to offer and video is the best medium to share that body of work.
For some, it may be methods for plumbing. For others, it may be entertainment or it may be parenting. Everyone has something that makes them shine, and the collective experiences from your body of work have value to others. These experiences can help others save time and accomplish their goals quicker than if they did not have your perspective.
This collective knowledge and experience is known as your “Body of Work.”
Let’s take Primeau Productions client/Keynote Speaker Steve Rizzo for example. Steve was an up-and-coming comedian from Brooklyn for the first part of his career, opening for acts such as Eddie Murphy, Steve Martin, and many, many more. As explained in this video, Rizzo decided that after years of bringing humor to peoples’ lives, he wanted to use his skills, talents, and experiences to help people throughout their lives. This is how Steve Rizzo became “A Seriously Funny Guy.” He applied those experiences working in stand-up comedy to help people live healthy, happy, and humorous lives.
Now, Steve Rizzo is presenting to crowds of thousands, aspiring to inspire their lives for the better utilizing his comedy and skills in public speaking from doing comedy.
In the case of Steve Rizzo, he took his knowledge and found a relative medium to help people and created content that others will benefit from in their daily lives.
This is an example of ‘A body of work.’
Everyone’s life path is different, and the experiences you have will always differ from everyone around you. Always play to those strengths. The things that make you shine naturally will resonate the most with people, and the experiences taken from them can provide audiences with a new perspective. If you shine in something that doesn’t directly pertain to your profession, relate it. When thinking about your content, always remember that everything is relative, and everyone can offer a fresh perspective.