Part 4: You As the Director: How the Hollywood Pros Can Help

OLYMPUS DIGITAL CAMERAYou can take cues from the Hollywood Pros to create better video for your business. Thinking like a Hollywood director is one way to increase your SEO, win clients, and set yourself apart from the competition.

You as the Director

The director is responsible for overseeing the creative aspects of a film, including controlling the content and flow of the film’s plot, directing the performances of actors, organizing and selecting the locations in which the film will be shot, and managing technical details such as the positioning of cameras, the use of lighting, and the timing and content of the film’s soundtrack.

Some directors, especially more established ones, take on many of the roles of a producer, and the distinction between the two roles is sometimes blurred.

What this means to you is that you have to take charge of your video from concept to completion. As director you will be responsible for the look and feel of your video from video recording locations (don’t forget green screen video recording) to music to the words spoken and text graphics on the screen. Make sure your message is clear and concise as you complete your video.

As director you are also responsible for building your production team. Pick the people from your staff or subcontractors who fit in your budget and can deliver what your video needs to look and feel professional.

You are also responsible for organization of your video during preproduction and during the video recording process.  As director, you are the boss on the set and during the recording process. You are the person responsible to “directing” the talent and crew to deliver your message as originally envisioned in your mind’s eye.

As director, you are like the conductor of an orchestra. You help the talent that has been selected to play their instruments in unison and deliver a beautiful piece of music to your audience.

As director, you also keep the video recording process organized. At the beginning of each “take” you slate the take “take one” and then keep notes about what you like about the take.  If you are the actor in your video, then you need to explain these processes to whoever you assign the director role.

Before beginning the recording process of each scene, you will want to determine where the camera should be positioned. Try different angles and view from your video monitor before committing to a set look for that scene.

  • Take charge of your video
  • Make sure your message is clear and concise
  • Pick music
  • Organize and direct talent and crew
  • Create the look and feel of your video

From “Blockbuster Business Videos: What The Hollywood Pro’s Want You to Know About Creating Video That Will Increase Your SEO, Win Clients and Set You Apart From Your Competition,” by Ed Primeau and Laurie Brown. Laurie Brown helps individuals present themselves effectively in person and virtually through the camera lens. You can reach her or visit

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