You can take cues from the Hollywood Pros to create better video for your business. Thinking like a Hollywood director is one way to increase your SEO, win clients, and set yourself apart from the competition. The following tips were written by Laurie Brown.
You as the Location Scout
Once scriptwriters, producers or directors have decided what general kind of scenery they require for the various parts of their work shot outside of the studio, the search for a suitable place or “location” outside the studio begins.
What this means to you is that you need to find the perfect location(s) for your video. Your background will add to the brand image of you, your product and services.
● What location(s) can you use?
● Is it noisy?
● Is there natural light?
● What else is in the shot?
● Do you need to get permission?
You as the Prop Master
During pre-production Property Masters liaise with production designers and art directors to break down the script and to determine what props are required. At this stage Property Masters may work with production buyers who carry out research into period props, styles of furniture, etc., by referring to archives, internet files, books and photographs, or by discussing the requirements with specialized advisors. Property Masters subsequently draw up complete properties lists, and set up and label the properties tables, which are used during production. From the lists, Property Masters select which properties are to be bought in, or hired, and which are to be made.
● Will you use any props?
● What props are essential?
You as the Set Dresser
The set decorator is in charge of the decorating of a film set, which includes the furnishings and all the other objects that will be seen in the film. They work closely with the production designer and coordinates with the art director
You as the Actor
A movie actor portrays different characters in films. His role may require him to be humorous, serious or a combination of the two. His ability to play a wide range of parts generally increases his success in the industry. The roles he plays may be large or small, shot in a studio or require him to travel to remote locations.
From “Blockbuster Business Videos: What The Hollywood Pro’s Want You to Know About Creating Video That Will Increase Your SEO, Win Clients and Set You Apart From Your Competition,” by Ed Primeau and Laurie Brown. Laurie Brown helps individuals present themselves effectively in person and virtually through the camera lens. You can reach her atLauriebrown@thedifference.net or visit http://www.thedifference.net