Get Ready to Produce a Great Product

13885876624_51f737675e_nREADINESS: How close to perfect can you get?

Perhaps you already have a raw recording sitting around (music or spoken word) or video footage (single- or multiple-camera) and you want to release it to the public. Or, perhaps you’ve just confirmed the event of a lifetime that has the makings of a great video or CD. The actual recording is the foundation of your product. Everything else revolves around this part of it, so be sure to do it right!

There is a basic process for producing a perfect product:

-Perfect the performance or presentation before you record it

-Hire a pro to record it

-Schedule time in a studio or editing suite of find a producer to edit and finalize the recording

-Design the packaging

-Duplicate copies of the master

-Develop a marketing plan for product sales and distribution

If you are going to create a product, be sure that it is your best stuff. Why make a product that could have been better? Rehearse it until you are consistently doing your best. Also gauge your performance by audience response. And, definitely do not record if you are trying out a new presentation or performance, unless it’s to critique yourself — which brings up good point: Record yourself first, so you can see how you sound. You can get feedback from peers, friends and mentors and decide for yourself if your performance needs a little more work.

Before you record, also consider the venue where you will be performing. Is the show sold out? Are you the opening act? If so, take into consideration that people may be walking in after you’ve started your program.

Professional speaker/humorist Steve Rizzo does a great routine for those who come in late. He says, “Hi, glad you could make it! Can I get you anything — like a watch?”

Record the audience at their best too.

Also, always record the audience — audience reaction is crucial for any recording; ask the audience members to turn off all cell phones, beepers and turn up the pacemakers — let them know you are recording. If it’s comfortable, jazz the audience up a bit so they’re more reactive during your performance. Sometimes you will have rude people talking during your performance, whispering to each other while you are speaking.

I can’t help but share another Steve Rizzo moment: When someone is talking loudly in the audience, Steve simply stops and stares at them until he has their attention, and then asks, “Where did you learn to whisper, in a helicopter?”

Interested in learning more about professional audio/video services? Contact me at 800-647-4281.

This information is taken from my book The Art of Production, which you can purchase from Amazon or you can purchase an e-book version from SmashWords

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