explainer video

Archive for the ‘Website Video’ Category

The War Between Your Content and Your Consumers

Monday, June 9th, 2014

3981669264_8c3bec3db4As a Video Content Creator What Do You Need To Know About Your Consumer’s Viewing Habits?

Until 2007, cable was king. No one was providing entertainment quite like cable did. But something happened that changed all of that and this something has an impact on your company marketing.

The Impact of Netflix on Internet Video Viewing

Netflix changed the way viewers interact with their content.  This didn’t only change how we digest television content, but how we digest any Internet video content. Successful companies know that as video content marketers, they should become aware of these new consumption habits, and learn how to apply them to our own Internet video marketing strategy.

Take for example, the successful network FX. FX has created some very successful shows like It’s Always Sunny in Philadelphia, American Horror Story, Wilfred and Louie. The programming of that station was a hit, and considering that every program they aired generally went to Netflix and other On Demand services, the network exponentially gained popularity over the past 5 years.

Now, FX is a station that generally comes with your standard cable package. Due to its accessibility and the resulting popularity, FX became one of the only stations left where viewers actually tuned into their shows at the time during which they aired.

 

Last year, FX announced that some of their programming would migrate to a new station, FXX. Part of the reason for this decision was that their more vulgar programming could be aired with less censoring, but that privilege came with a price. FXX does not come with your basic cable programming. It is extra.

Similar to HBO, consumers would have to pay extra to access this content. Since some of it was too raunchy to be aired on basic cable, they figured that having another network with less censoring would provide FX more opportunities for publicity and programming.

Unfortunately, our digital generation did not like the idea of paying more. Hell, we don’t even want to pay for cable anymore. Since then, It’s Always Sunny in Philadelphia’s ratings have dropped substantially. Prior to this change, It’s Always Sunny was one of the highest rated comedies in history, and going in to its 10th season with two more seasons confirmed, the show is on its way to being the longest running comedy in history. So why did the ratings drop so drastically?

Because no one was watching.

No one wants to pay for FXX. As a consumer, this programming is inaccessible because we don’t want to front the extra cash for programming. Though FXX had a great idea, its execution is flawed for this generation. Had FX done this back when HBO went premiere, they may have made millions. The fact of the matter is we don’t want to pay for more TV. We don’t even want to pay for the TV we have.

We’re becoming a part of a culture where we like to binge our media. We don’t want commercials; we don’t want to sit on a cliffhanger until next week. We want to sit and watch a show as if it were a movie; uninterrupted.

This, obviously, can be attributed to all the streaming technology available today. We have the ability to binge watch shows without ads for $7 a month and we want to do that more than anything.

Companies have many lessons to learn from this business model. As content marketers, you have valuable information to share that will help ease your prospect’s pain. Your prospective viewers want to binge consume your valuable information therefore you should make sure your potential viewers are able to do this.

Content is Still King

Companies possess a body of work; information that can be shared through Internet video programming for prospective viewers. Produce multiple videos for content on your company’s YouTube or Vimeo Channels. Create playlists so viewers can easily view the videos in their necessary progression. Keeping a consistent flow of video content will keep prospective viewers watching more frequently.

Along those same lines, content marketers should remember why so many viewers turned to Netflix: it’s cheap. Unless the consumer has some serious incentive to purchase something, they won’t. With Netflix, the incentive is endless streaming media.

For your online content, generally, free is your best price. Allow your prospect viewers to check out your content whenever they want with no restrictions.

Companies need to become content marketers and create video content on a regular basis. As video is becoming the most valuable source of content, companies who market it should always remain aware of their audience’s relationship with your information.  Content is king but consumption is important to opening the door on the sale.

photo credit: netflix via photopin (license)

Explainer Videos: A Fresh Approach to Promoting Your Business

Friday, April 25th, 2014

14298254644_f6668000deAn explainer video is a 2 – 4 minute video that appears on your website. Its purpose is to motivate the viewer to take action, to take the action step of contacting your company for more information. Explainer videos have grown to become extremely popular on the Internet, and industry watchers predict that within a few years more than 50% of all web sites will have one.

The most successful method of motivating a viewer to take action is showing how your company and its offerings are different and better than the competition’s. Your explainer video should set you apart from the competition. After watching it, the viewer will come away with a distinct understanding of your product or service and a feeling about your company. Our job at Primeau Productions is to ensure that both the viewer’s intellectual and emotional responses to your video are overwhelmingly positive. After 30+ years of producing award winning demo, sales, and promotional videos, we can create a professional explainer video for you that works.

While many web designers recommend animated cartoon explainer videos, we don’t. With the tools and skills to produce professional, live action video, we recommend explainer videos that feature real people and real products and services. Cartoon characters may be amusing, but featuring you and your colleagues on camera is more convincing. People are relatable, believable, and persuasive. We make it easy for even the most camera shy to come across well on video, and we strongly encourage the use of customer/client testimonials.

In addition to inviting the participation of our clients in the video making process, we rely on them to help us write the most effective script possible. You know your customers better than anyone. We need your expert advice to help make your video successful. We will work closely with you and your team as we develop the script and story boards for your custom explainer video.

Why make an explainer video at all? The essential information about your product or service can be presented on your website through text and graphics. But for potential clients or customers visiting your site for the first time, explainer videos have been found to work significantly better than even the most imaginative text and graphics. There are three main reasons for this research finding. First, video can compress more information into a shorter period of time than any other medium. Second, video is inherently entertaining; for most people, consuming information through video is an easier and more pleasant experience than through text. Third, those who watch short videos have almost double the long-term information retention rate as those who are exposed to the same message in text form.

Check out one of our latest explainer videos for Filsorb! If you’re considering an explainer video for your business, give us a call for a free consultation. (800) 647-4281

(FINAL) Filsorb XP20, Oil Extraction Press and Oberlin Videos from Primeau Productions on Vimeo.

 

photo credit: Open Data Challenge Series – Energy & environment creation weekend via photopin (license)

How to Gain the Most From Your Next Video Marketing Campaign

Monday, August 5th, 2013

by: Donna Essex

5202413219_43279a9656Boost Business with Video

The world of corporate videos has evolved considerably since the days of simply sending out DVDs and VHS tapes to hopefully interested parties, and today the videos that you produce to boost your profile can be uploaded to a global audience within seconds. People are spending more and more of their online time watching video, which means that it’s not enough to simply rely on text and photos. However, if you don’t have the time, resources or know-how to produce a
corporate video in-house, it’s a good idea to enlist the services of a corporate video production company.

The Power of Corporate Video Production 

The more engaging, entertaining and informative a corporate video is, the better. The more watchable it is, the greater the chances are of it being shared on social networking sites and linked to on reputable external websites, sending your brand soaring up the search engine rankings in the process. Websites that have video featured on them tend to be looked upon extremely favourably by the search engine giants, and by getting help from an outside source with corporate video production, you can ensure that your videos become as entertaining and useful as possible due to their experience in the trade.

Working with You

A video production company will generally work closely alongside you in detail to discuss your brand identity and values. This ensures that the resulting video is a close portrayal of the image that you wish to portray and that it speaks with your target audience in mind. Web users don’t need to be in front of their laptops anymore to enjoy your video content, and can easily engage with your clips whilst they are out and about, making it easier to engage with them no matter where they are in the world. Involving your staff in corporate video production can also help with employee engagement, allowing them to feel part of something useful, prosperous and exciting – and if they feature in it, this can help you to show off the ‘human’ side of your brand to potential customers and clients.

Find a Video Production Company

Mobile video has reshaped the way that we use the internet, and faster mobile download speeds are starting to make it possible for us to enjoy moving pictures without the stress of dealing with buffering and other technical problems. YouTube is the world’s second leading search engine after Google, so it makes sense to note just how effective video marketing can be. Any company that is failing to make use of video marketing may be risking being left behind by its competitors, so if your company is yet to take advantage of this exceptional marketing tool, it might be a wise idea to invest in video today. Video is also searchable, and is starting to appear more and more prominently in organic search results. A unique and memorable video can be worth its weight in gold when it comes to generating conversions and strengthening engagement.

photo credit: IMG_8072 via photopin (license)

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

Tuesday, May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

Video Marketing: Helpful Tips for Utilizing YouTube

Thursday, April 4th, 2013

image1There’s good news and bad news when it comes to YouTube. The good news is that YouTube is the second largest search engine in the world. The bad news is that YouTube is ever-changing and evolving. As of April 2013, here are a few activities you can do to up your YouTube marketing game. These activities will help your channel rank higher with the search engines.

STEP #1 

PRODUCE: Create Additional Video Footage on a Scheduled Basis

Your first assignment is to think of additional footage you can upload in the future that will delve deeper into your subject matter expertise. This could be using existing video recordings and creating clips. When you create these clips save the digital video files and create titles using your SEO criteria. Also post written titles and descriptions using the same SEO criteria.

Increase the value of your YouTube channel, consider minimizing your video count on your channel, leaving only those that portray your message effectively and reinforce your brand. This can be a very hard step. Some of these videos may have thousands of views and be old. You’re much better today and so is technology. Those video clips have room for revising and rebranding be either changing the clip altogether or updating with new footage or delete altogether if you currently do not cover that content.

STEP #2 

PUBLISH:

Spend time on YouTube while signed into your Google account. During your YouTube experience, press the ‘Like’ button on any videos that appeal to you on your ‘journey’. Look at what competitors are doing and post comments. This is creating good YouTube ‘karma’.

Once you get used to the YouTube community you will discover that you can find just about any video you are looking for – and then some. Yoga, documentaries, how to repair an iPod, college lectures, TED talks, music videos … the list goes on and on – if you can think of it, there is probably a YouTube video to be found.

Tip #1)  Add the Call to Action Overlay Banner

Want to get visitors from YouTube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to someone else’s site and not yours!

Tip #2)  Backlinking Secrets

For you SEO enthusiasts out there, you know the power of backlinking! (what are backlinks? Just google it for a better definition).  Every time you create a new video on YouTube, simply send backlinks to your video URL and (this is the real kicker!) send backlinks to your channel URL!

(ex:http://www.Youtube.com/user/channelname)  YouTube LOVES to get action on Channel Pages!  This helps out ALL of your videos!

Tip #3)  Get Video Responses on Your Videos

This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your videos JUMP!  This works wonders and doesn’t take a lot of time!

Just like spending time watching television, the goal of this assignment is to spend time watching videos on YouTube. However, unlike television, you can post comments, video and text, subscribe to a channel you like, as well as give a ‘thumbs up’ to videos you like.

Share videos on social networks. Nothing helps a video go viral more than sharing in your personal community to spread and share quickly and effectively.

STEP #3 

PROMOTE:

The third assignment includes writing blog posts around your video subject and embedding your video from YouTube into the body of your blog post (if you don’t know how to do this, a Primeau team member can help). Also, embedding your videos on your websites’ pages, creates a solid highway of traffic directly pointed towards your videos directly through your sites traffic, and also ranks the sites pages effectively with the search engines, especially Google, because of YouTube’s ranking on Google search result pages. NOTE: Embed videos from YouTube as well as Vimeo. Some companies are not blocking YouTube and Facebook on their servers. The videos you embed from YouTube serve you well on YouTube. The videos you embed from Vimeo are back-ups, plus Vimeo allows your embedding options and features than YouTube.

Share links (URL) of your videos in your social media networks. Open the video you would like to share with your Facebook, LinkedIn or Twitter community and copy and paste the URL into an update post or tweet, followed by some enticing language designed to motivate the recipient to open the link and view your video.

Through this process, you will discover why it is important to create educational, entertaining and informative video content that is interesting to your friends and colleagues – and how it will, perhaps, increase your circle of followers.

Are You Losing Business Because of Your Demo Video?

Tuesday, March 26th, 2013

6355318323_4c41d3ef76It’s no secret – professional speaker demo videos that are not updated and competitive based on current market conditions will help eliminate you as a candidate for a speaking engagement almost as often – if not more often – than your demo video will qualify you for a speaking engagement.

When a meeting planner watches your demo video they have three choices. They can continue to watch it; they can stop it and move on; or they can use it to qualify you. If they stop it and move on you have been eliminated from consideration for that speaking engagement. And you have to ask yourself, why did they watch it in the first place? Not always do we know that we’ve been eliminated from a speaking engagement, but let’s assume, in this case, we do.

Why did they watch it in the first place? Well, probably because you were referred to them, or something in their search criteria brought your website up on the Internet. But when they watched your demo video it turned them off, or it was old footage or the editing appeared out of date. In this highly competitive professional speaking industry it’s crucial to update your demo video on an annual basis.

When you think about it, the cost of a demo video is, more often than not, less than you will earn on one speaking engagement. Why would you not invest money in the number one marketing tool that you have on an annual basis, in order to keep your content fresh, keep the look of your production current and keep you in the running more often to be considered for keynote speeches?

The process of updating and revising your demo video is very simple. First, you get good footage. More meetings, conferences and conventions are recording their keynote speakers today than ever. And that footage that is being recorded is most often high definition digital footage. It’s recorded onto a digital video recorder, right there on the spot at the conference. When the production company brings that digital video recorder back to their studio it’s very easy for your production company to ship an external hard drive to the conference or convention production company to get a copy of that original full quality digital video recording. This has become one of our main practices at Primeau Productions – to ship these hard drives to production companies in order to retrieve the highest quality digital video recording for our clients so that we can use that footage to update their demo videos.

I have seen firsthand how the number of speaking engagements goes up for our clients when their demo video has been revised. And a revised demo video is useless if it isn’t distributed properly. That’s the publishing part of the produce, publish and promote that Primeau Productions follows for our clients. You get the new footage – high def, high quality – revise the demo video. That’s the ‘produce’.

When you complete the editing and revision of the demo video you distribute the demo video to the appropriate places, such as:  your website; your YouTube channel (which is the second largest search engine in the world, and where a lot of meeting planners look for professional speakers for their events); your Vimeo channel, which we encourage our clients to use for embedding their demo video on their website, because many organizations are blocking social media networks, so if a meeting planner works for an organization and they want to hire you and they go to your website and your video is embedded from YouTube there’s a couple of problems. Number one, they may not be able to watch it because it’s been blocked from their server. Number two, there are going to be competitor ads or other videos that come up at the end of your video that could take them away from you as a consideration, to somebody else that has a catchier title or a more interesting thumbnail. So we recommend to our clients to use Vimeo as another publishing opportunity for you.

Other publishing opportunities that are available for you are to distribute your revised demo video to the speaker’s bureaus and ask them to update your demo video that they have on their website or Internet channel with the current revised one. Then, once that video has been revised, it’s necessary to do some promotion.

Promotions could be in the form of social media; newsletters sent out to your database; notifying speaker’s bureaus and past clients that you’ve updated your demo video. You could even explain to them that you have created a follow-up program to the one that you previously delivered to clients that will help their people take your message to the next level.

All of this marketing and promotion can be built up around this revised demo. So not only have you made your demo video more current and improved because of the fact that your message and your performance has gotten better since the last time you created a demo video, you also now have a reason to contact people – past clients, meeting planners, speaker’s bureaus – to let them know that you have a new video that demonstrates your more in-depth message, the follow-up portion to your message, or any other elements that you’d like to use from that new demo as a reason for contacting them.

Professional speakers who don’t update their demo video start to see their number of speaking engagements decline. I see it happen all the time. Speakers that revise their demo video on a regular basis have an increasing number of keynote speaking engagements because of the activity that’s involved in the produce, publish, promote process of revising that demo video.

But it’s very important to wait until you have good footage, that was recorded in a good environment in front of an audience, that has fed energy to you, and that you are at the top of your game delivering that message.

photo credit: Dollars via photopin (license)

Nothing Sells Your Business Like Video

Wednesday, February 6th, 2013

7991034052_2c12a4acbbAs a video production company operating in a suburb of Detroit Michigan (which is part of southeast Michigan) we are starting to see Internet video hit critical mass for small businesses. Having a video on your website dramatically increases your percentage of closed business transactions. Why? Because nothing sells your business like video.

When someone comes to your website and they’re a secret shopper you don’t know that they are there looking at your business. Having a video on your website could make or break them picking up the phone and calling your company over a competitor’s just because you have a demonstration video on your website.

Number one, the demonstration video allows you, the owner of the company, to develop an internet presence, 24/7. Anybody can come to your website and get to meet you by seeing you on camera.

Secondly, it presents your goods and services in an entertaining, informative medium, using sight and sound. You can create any perception you want about your business using video.

And last, it is easier to watch a video than read a lot of text-based information because when you hit play on a video, three minutes later you have learned more about a company than you would have by searching through several pages and trying to retain the information you need and filter out what you don’t.

We’re seeing a lot of new video on behalf of Michigan-based contractors and builders who want to communicate the quality of the work that they do. These videos can incorporate testimonials from past clients and video footage of successfully completed construction jobs. Industrial supply companies want to use video in order to tell prospects about their guarantees and the differentiation between themselves and their competitors.

Nothing exemplifies your company better than a well produced professional video. We are part of the Detroit Michigan video production community 800.647.4281.

photo credit: Michigan towns 1971 via photopin (license)

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