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Archive for the ‘Video Production’ Category

Death of a Video Format

Wednesday, June 5th, 2013

By Ed Primeau and Brandon Keilman

5455622177_71917bf3a7I was standing in line at the Secretary of State last week to renew a license plate and saw a video playing on a flat screen in the lobby. The quality was brilliant; very high quality, rich and robust in every area of sight and sound. The source was produced using high definition video tape and digitally edited and formatted onto Blu-Ray DVD.

For a few years now, I have been preaching about the importance of Internet marketing with digital video distribution (which is still very important) while discounting DVD as a worth while marketing tool. The Internet aspect to video still holds true, except we now have to re-look at DVD from a fresh perspective.

There is an ongoing debate over DVD format that is worth understanding so you can apply this medium to your business.

In a knock-out, fall-out battle, Blu-Ray DVD is the official champion and High Definition DVD has gone by the wayside, in a similar fashion to consumer grade laser disk and beta. In this article, we hope to clear some of the confusion and explain the impact to you personally as well as on your business.

Let us clarify an important point before we move on. High Definition digital video is a format video cameras record and High Definition DVD is a format of delivery or medium to deliver the video on. High Definition video recording is still the best way to video record. It is High Definition DVD that no longer exists and what this article is about.

Here is how the war was lost:

The Toshiba Company was the main developer and backer (with the support of Microsoft) of what could have been the next ”big thing” in video delivery, High Definition DVD. While Microsoft favored the ”High Definition DVD” format, Sony favored the Blu-Ray DVD format.

Blu-Ray was and is supported by many different companies including Sony as the next ”big thing” in video formatting. High Definition was the choice of Microsoft and Toshiba until recently.

So, now that the war is over, I guess the demise of the HD DVD video format should not come as a surprise when the two formats are compared and closely examined. First, the quality of both in terms of picture and sound are a huge step up from a regular DVD in resolution. However, when further investigating Blu-Ray, the storage capacity is four times greater than that of High Definition DVD. In our opinion, this is perhaps the largest deal breaker for High Definition DVD.

The Blu-ray storage advantage means less need for multiple DVD disk box sets. Companies such as Fox who are always looking for a way to minimize cost and increase profit love the storage advantage Blu-Ray offers.

To the consumer it means we can go out and buy a Season of our favorite show in a much smaller package, instead of a big clunky box full of DVDs. As for the sound and picture quality, there is a noticeable difference between Blu-Ray and High Definition DVD. Even on the best of televisions the HD DVD still remains a bit grainy where as the Blu-ray has very crisp rich looking images.

Another influence in the decision to kill HD DVD was the backing of the Sony Corporation. Sony is the leading edge developer and implementer of Blu-Ray players into devices their consumers use on a daily basis. Their PlayStation 3 models are considered one of the best Blu-Ray players on the market. Price-wise, not only do you get a Blu-Ray player; you get a video game console and audiovisual storage unit all rolled into one.

Microsoft put their money behind the HD DVD format by offering an external player for their Xbox line of products. However, upon hearing the news that Toshiba was canceling its HD DVD line, Microsoft discontinued their HD DVD external player; they’ve yet to release an external Blu-Ray player. Maybe this will be a perk of the highly anticipated Xbox One.

Unfortunately, the adult film industry also had a great influence over these decisions. Whether we chose to ignore it or pretend it doesn’t exist, the adult film industry still has a large influence over the Blu-Ray decision. Even with its apparent loss of revenue to online video, the industry still has some sway in regards to the format its line of adult videos will be on.

Since 2007, and early 2008, the adult film industry put its backing behind the Blu-Ray DVD format. This, combined with the other reasons mentioned above, seems to be the straw that broke the camels back for HD DVD.

What does this mean for you and your business of DVD products? We are entering a time that future video products should be recorded on High Definition video tape and released on Blu-Ray DVD.

So, now that you know Blu-ray DVD is the future of DVD video delivery, what type of product can you develop on Blu-ray DVD? Consider that Blu-Ray will deliver graphics and still images that look more brilliant and video images of much higher quality because they are recorded on High Definition video. In addition, the length of programming time is greater on Blu-Ray than standard DVD.

We highly recommend Duplicating your Blu-Ray inventory in low quantities as just-in-time delivery:because it will not be long before the next ”greatest advancement” in digital video comes out to further confuse us and, once again, change everybody’s thinking, including ours.

photo credit: Day 48: Recursive Technology via photopin (license)

What a Murder, MTV and YouTube Have in Common, and How it Can Benefit Your Business.

Tuesday, May 7th, 2013

4481461680_4273d06822I asked Damian Blumenkranc to write a guest blog after I met him when I did a speaking presentation in Australia. He’s a fellow video producer who works for Creativa, a web video production company in Australia. He kindly shared the following blog about video’s affect on the internet and the pervasiveness of digital video.

How many of you remember when MTV started? Back then it was hard to imagine a whole TV show about music videos. Does anyone remember the song that they chose to play first? It was by a band called ”The Buggles” and the song was of course “Video Killed the Radio Star.” Well, a lot has changed since then and you could almost be forgiven for wondering when The Buggles are going to release their follow up hit “The Internet Killed the Traditional Music Industry”.

One thing that hasn’t changed a lot over the past 30 years is the growth and demand for video content. Everyone with a smart phone now has access to high quality ultra-portable video recording and viewing equipment. Due to the massive growth of both the Internet and social media phenomena, video finds itself in high demand. There can be no argument that video is a key driver of Internet growth. We just need to look to the success of sites like YouTube and Vimeo, but not just at the sites themselves, also the individuals and businesses that have used video to achieve fame and in the process, earn a fortune. Without online video there would be no Justin Bieber (and that may be a good thing) but there would also be no Double Rainbow Guy, no Old Spice Guy, no Dramatic Chipmunk or Charlie Bit my Finger. We would not know if a series of objects could be blended or if a 3 year old Darth Vader has enough force to unlock a Volkswagen.

Video is a web fundamental. It is infinitely suited to the medium. It is digital, it is portable, it is accessible and there is no real barrier to entry. Viewing video is simple, with phones, tablets and laptops all configured to play most accepted video formats, even if they are not displayed in browser.

Among other things, Video is by far the best digital solution to effectively:

  • Showcase products and Services
  • Demonstrate Knowledge via training and education
  • Entertain
  • Position your business as experts
  • Become well known

Some interesting Stats:

  • YouTube is the 2nd largest search engine in the world.
  • In four minutes and 26 seconds 100+ hours of video will be uploaded to YouTube.

Many businesses benefit from video, while others build whole businesses from video. Small business previously limited by TV budget barriers, can use Video very effectively as a platform to compete for a larger share of the market in a way that has not previously been possible and larger businesses can use Video to optimize their marketing budget.

Video is no longer just about entertainment, it is also about content and communication. This places the key to achieving success with Video firmly back to how they work with Search Engines. With the YouTube Google partnership a reality, getting your video optimized correctly can mean the difference between 10 views and 10,000,000. So the next time you watch a video online take a few minutes to think about how you could use this technology to drive your business further.

photo credit: YouTube logo via photopin (license)

Video Marketing: Helpful Tips for Utilizing YouTube

Thursday, April 4th, 2013

image1There’s good news and bad news when it comes to YouTube. The good news is that YouTube is the second largest search engine in the world. The bad news is that YouTube is ever-changing and evolving. As of April 2013, here are a few activities you can do to up your YouTube marketing game. These activities will help your channel rank higher with the search engines.

STEP #1 

PRODUCE: Create Additional Video Footage on a Scheduled Basis

Your first assignment is to think of additional footage you can upload in the future that will delve deeper into your subject matter expertise. This could be using existing video recordings and creating clips. When you create these clips save the digital video files and create titles using your SEO criteria. Also post written titles and descriptions using the same SEO criteria.

Increase the value of your YouTube channel, consider minimizing your video count on your channel, leaving only those that portray your message effectively and reinforce your brand. This can be a very hard step. Some of these videos may have thousands of views and be old. You’re much better today and so is technology. Those video clips have room for revising and rebranding be either changing the clip altogether or updating with new footage or delete altogether if you currently do not cover that content.

STEP #2 

PUBLISH:

Spend time on YouTube while signed into your Google account. During your YouTube experience, press the ‘Like’ button on any videos that appeal to you on your ‘journey’. Look at what competitors are doing and post comments. This is creating good YouTube ‘karma’.

Once you get used to the YouTube community you will discover that you can find just about any video you are looking for – and then some. Yoga, documentaries, how to repair an iPod, college lectures, TED talks, music videos … the list goes on and on – if you can think of it, there is probably a YouTube video to be found.

Tip #1)  Add the Call to Action Overlay Banner

Want to get visitors from YouTube to YOUR website? One of the most effective ways to do so is to install and activate the Call to Action Overlay Banner on each of your videos. With this option, viewers will see a mini banner ad on the lower-third of your video with your copy, headline, thumbnail and link!  Failure to do this means traffic to someone else’s site and not yours!

Tip #2)  Backlinking Secrets

For you SEO enthusiasts out there, you know the power of backlinking! (what are backlinks? Just google it for a better definition).  Every time you create a new video on YouTube, simply send backlinks to your video URL and (this is the real kicker!) send backlinks to your channel URL!

(ex:http://www.Youtube.com/user/channelname)  YouTube LOVES to get action on Channel Pages!  This helps out ALL of your videos!

Tip #3)  Get Video Responses on Your Videos

This is my favorite strategy!  Want to rank your videos on the top of Youtube & Google?  Simply add video responses from other channels on your videos and watch your videos JUMP!  This works wonders and doesn’t take a lot of time!

Just like spending time watching television, the goal of this assignment is to spend time watching videos on YouTube. However, unlike television, you can post comments, video and text, subscribe to a channel you like, as well as give a ‘thumbs up’ to videos you like.

Share videos on social networks. Nothing helps a video go viral more than sharing in your personal community to spread and share quickly and effectively.

STEP #3 

PROMOTE:

The third assignment includes writing blog posts around your video subject and embedding your video from YouTube into the body of your blog post (if you don’t know how to do this, a Primeau team member can help). Also, embedding your videos on your websites’ pages, creates a solid highway of traffic directly pointed towards your videos directly through your sites traffic, and also ranks the sites pages effectively with the search engines, especially Google, because of YouTube’s ranking on Google search result pages. NOTE: Embed videos from YouTube as well as Vimeo. Some companies are not blocking YouTube and Facebook on their servers. The videos you embed from YouTube serve you well on YouTube. The videos you embed from Vimeo are back-ups, plus Vimeo allows your embedding options and features than YouTube.

Share links (URL) of your videos in your social media networks. Open the video you would like to share with your Facebook, LinkedIn or Twitter community and copy and paste the URL into an update post or tweet, followed by some enticing language designed to motivate the recipient to open the link and view your video.

Through this process, you will discover why it is important to create educational, entertaining and informative video content that is interesting to your friends and colleagues – and how it will, perhaps, increase your circle of followers.

How to Dress and Act for High Definition Video

Tuesday, April 2nd, 2013

9944082524_4456f8628cNot only have I experienced being recorded on high def video, I have consoled many clients who were shocked after the experience. They were shocked because they did not realize how BIG and magnified high definition video is until they saw a playback of their performance.

Everything is Magnified

Not only will your beautiful blue (or brown or green… or bloodshot!!) eyes be large and magnified on the high definition video, so will your imperfections. Rather than list them all, I’ll be polite and let you use your imagination. Think of wrinkles in your clothes, as well as on your face.

Consider having a wardrobe rehearsal and hiring a professional makeup artist and wardrobe consultant (often the same person) who specializes in preparing clients to be recorded in high definition. Yes, there is a process to high def makeup, and yes, it has become a specialty.

Men, if your shirt collar is a bit tight and you run the risk of the top button taking out an audience member’s eye, better get a larger shirt. That stretched collar will look ten times worse in high definition video than it does in person. Sorry to be the bearer of bad news but if not me, who will tell you? Nobody. You will see for yourself after it’s too late.

Ladies, carefully check your hair before going on stage. A few ‘flyaway’ strands that are barely noticeable in the mirror will look like tree branches on high def video.

I always encourage our clients to have a rehearsal before going on stage. Record some video of your rehearsal and watch it before your formal performance. As painful as this sounds, it’s less painful than missing a perfectly good opportunity to get new demo video footage.

During your rehearsal get used to the stage and how you move about during your presentation. Spy where the cameras are located and remember to periodically make eye contact with the cameras. Remember, these cameras represent the viewers at home.

The bottom line is high definition video is here to stay. This process is like any other process. You either adapt and embrace it or you will miss out and regret your mistakes. Evolve your performance into the new era of high definition video and business growth will follow.

photo credit: Dança via photopin (license)

Does My Demo Video Suck?

Friday, March 29th, 2013

5261224409_f932eebaabTelling a keynote speaker that their demo video sucks is not an easy task. It’s almost like telling someone they have bad breath. You would be doing them a favor telling the truth, but how do you bring up the subject?

Over the last 29 years the Primeau Team has produced hundreds of demo videos. We understand from experience what sells and what boosts egos.

Standing ovations help sell but more importantly boost egos (for speakers). So, rather than tell your speaker buddy that their demo sucks, have them answer the following questions:

  1. Is your demo video more than five years old?
  2. Are there any technical problems with your demo? For example, is your demo aspect ratio 4 x 3 instead of 16 x 9?
  3. Do you look different today than you look in your demo?
  4. Does your demo video lack energy?
  5. Do you cringe when you view your demo video?
  6. Do you hate how your demo video begins? (the first 60 seconds is the most important part of your demo)
  7. If you had the chance for a ‘do-over’ would you choose different music for your demo video?
  8. Have you lost more than two speaking engagements in the last 30 days? (holds cancelled or client has chosen another speaker)

If you answered ‘yes’ to any of the above questions then your demo video probably sucks.

For less than your earnings from one keynote speaking engagement you can update or re-do your demo video. So why do so many professional speakers procrastinate about completing their demo video?

Most always, we find keynote speakers who do not keep their demo video current hate the way they look on video. Others claim that their referrals are good enough to keep them in business without a demo video.

You don’t know how many speaking engagement opportunities you are missing out on if you are guilty of either of the above scenarios.

Professional speakers who present on the main stage must have a current, professionally produced demo video in order to become, stay and feel successful in today’s market.

Competition is fierce and those speakers who keep their demo videos up to date experience more speaking engagements, success, referrals, word of mouth advertising and overall great feeling of accomplishment than professional speakers who procrastinate with the demo video production process.

So, where do you being to turn around your sucky demo video circumstances?

Get great live speaking video footage before anything else. Ask the production company who recorded your video to give you full quality digital video files on a thumb drive or external hard drive. Full quality digital video files are much better than DVD copies of your speaking engagements. Invest in a couple of large thumb drives or external hard drives and ask for these high quality video files after your speech.

You need at least one great video recording to create your demo video. Then choose a professional production company to help you with the rest of the demo video production process.

The time and money invested will come back to you tenfold once you determine that your old demo video sucks, and decide to do something about it.

photo credit: Dan Monick via photopin (license)

Are You Losing Business Because of Your Demo Video?

Tuesday, March 26th, 2013

6355318323_4c41d3ef76It’s no secret – professional speaker demo videos that are not updated and competitive based on current market conditions will help eliminate you as a candidate for a speaking engagement almost as often – if not more often – than your demo video will qualify you for a speaking engagement.

When a meeting planner watches your demo video they have three choices. They can continue to watch it; they can stop it and move on; or they can use it to qualify you. If they stop it and move on you have been eliminated from consideration for that speaking engagement. And you have to ask yourself, why did they watch it in the first place? Not always do we know that we’ve been eliminated from a speaking engagement, but let’s assume, in this case, we do.

Why did they watch it in the first place? Well, probably because you were referred to them, or something in their search criteria brought your website up on the Internet. But when they watched your demo video it turned them off, or it was old footage or the editing appeared out of date. In this highly competitive professional speaking industry it’s crucial to update your demo video on an annual basis.

When you think about it, the cost of a demo video is, more often than not, less than you will earn on one speaking engagement. Why would you not invest money in the number one marketing tool that you have on an annual basis, in order to keep your content fresh, keep the look of your production current and keep you in the running more often to be considered for keynote speeches?

The process of updating and revising your demo video is very simple. First, you get good footage. More meetings, conferences and conventions are recording their keynote speakers today than ever. And that footage that is being recorded is most often high definition digital footage. It’s recorded onto a digital video recorder, right there on the spot at the conference. When the production company brings that digital video recorder back to their studio it’s very easy for your production company to ship an external hard drive to the conference or convention production company to get a copy of that original full quality digital video recording. This has become one of our main practices at Primeau Productions – to ship these hard drives to production companies in order to retrieve the highest quality digital video recording for our clients so that we can use that footage to update their demo videos.

I have seen firsthand how the number of speaking engagements goes up for our clients when their demo video has been revised. And a revised demo video is useless if it isn’t distributed properly. That’s the publishing part of the produce, publish and promote that Primeau Productions follows for our clients. You get the new footage – high def, high quality – revise the demo video. That’s the ‘produce’.

When you complete the editing and revision of the demo video you distribute the demo video to the appropriate places, such as:  your website; your YouTube channel (which is the second largest search engine in the world, and where a lot of meeting planners look for professional speakers for their events); your Vimeo channel, which we encourage our clients to use for embedding their demo video on their website, because many organizations are blocking social media networks, so if a meeting planner works for an organization and they want to hire you and they go to your website and your video is embedded from YouTube there’s a couple of problems. Number one, they may not be able to watch it because it’s been blocked from their server. Number two, there are going to be competitor ads or other videos that come up at the end of your video that could take them away from you as a consideration, to somebody else that has a catchier title or a more interesting thumbnail. So we recommend to our clients to use Vimeo as another publishing opportunity for you.

Other publishing opportunities that are available for you are to distribute your revised demo video to the speaker’s bureaus and ask them to update your demo video that they have on their website or Internet channel with the current revised one. Then, once that video has been revised, it’s necessary to do some promotion.

Promotions could be in the form of social media; newsletters sent out to your database; notifying speaker’s bureaus and past clients that you’ve updated your demo video. You could even explain to them that you have created a follow-up program to the one that you previously delivered to clients that will help their people take your message to the next level.

All of this marketing and promotion can be built up around this revised demo. So not only have you made your demo video more current and improved because of the fact that your message and your performance has gotten better since the last time you created a demo video, you also now have a reason to contact people – past clients, meeting planners, speaker’s bureaus – to let them know that you have a new video that demonstrates your more in-depth message, the follow-up portion to your message, or any other elements that you’d like to use from that new demo as a reason for contacting them.

Professional speakers who don’t update their demo video start to see their number of speaking engagements decline. I see it happen all the time. Speakers that revise their demo video on a regular basis have an increasing number of keynote speaking engagements because of the activity that’s involved in the produce, publish, promote process of revising that demo video.

But it’s very important to wait until you have good footage, that was recorded in a good environment in front of an audience, that has fed energy to you, and that you are at the top of your game delivering that message.

photo credit: Dollars via photopin (license)

Why Do Some People Look Better On Camera Than Others

Wednesday, January 23rd, 2013

5465484586_8705733289Have you ever noticed that some people are very photogenic? No matter what they do they look great on camera. This includes photography as well as video cameras. I think there are several reasons why some people look better than others on camera.

Watching a recent news show where a group of people were entering the studio, a video camera was at the entrance recording them as they came into the studio. Some people looked into the camera and waved, and other people looked away from the camera and looked apprehensive.

I believe that when people embrace having their photograph taken, or being in a video, and smile, and have a positive attitude and they let their pleasing personality show they have a successful recording. When people are nervous and they don’t want to be photographed or video recorded that comes across.

It’s like anything else that you put your mind to. When you believe you’re going to do a good job, you do a good job. When you’re nervous about not doing a good job and that’s what you think about more, then, more likely than not, you’re not going to do a good job.

The same holds true when being video recorded or photographed. Some things I recommend that you can do in order to have a better result with being photographed or video recorded are, first, think positively about the experience and do the best that you can to look good on camera. Wear something that compliments you. Your dress is just as important as the ‘psychological’ state that you’re in when being photographed or video recorded.

Second, before the experience of being photographed or video recorded look into the mirror and determine if you feel confident in your appearance that day. This includes the way that your hair is done, the outfit that you’re wearing. And practice your smile – practice looking right into the mirror as if it were the camera lens. And get comfortable with a pose. As odd as that sounds people who don’t prepare their poses have a lower chance of being successfully recorded than those that do prepare.

There’s a room backstage in almost all performance arenas – this includes television studios, concert halls, theaters – it’s called the ‘green room’, and in the green room you’ll find several things, one is a mirror. That’s so the actors and professional talent can look at themselves before they go on stage or in front of the camera.

Getting comfortable with the way that you look is half the battle with successfully being video recorded or photographed.

It’s not considered vanity to practice how you’re going to look on camera. Rather, it’s important. And I believe that people who are comfortable with their appearance, know how to dress professionally and practice being photographed and video recorded have far greater chance at success in life than those that don’t.

One of the first steps I recommend taking is to change your attitude about being photographed and video recorded. Look at some people on line – Facebook is a great place to look at photographs – and see the people who are photogenic. What makes them photogenic? Is it the fact that they believe they look good? That’s not considered arrogance … that’s just confidence. Practice becoming more confident and you’ll have a better chance of having a good photograph taken, or video recorded, and those photographs and video recordings will contribute to your success far more effectively than bad photographs or non-confident video recordings.

photo credit: 27 via photopin (license)

How to Apply the Rule of Thirds

Friday, January 18th, 2013

4620433766_146683196e_bThe rule of thirds is a compositional guideline which suggests that you take an image and divide it into nine equal parts with two equally spaced vertical lines and two equally space horizontal lines.  By placing your subject on one of these intersecting lines, it’s thought to create a more pleasing visual than simply centering the shot.

Placing points of interest in the intersections or along the lines your subject becomes more balanced and allows the viewer of the image to interact with it more naturally. Studies have shown that, when viewing images, people’s eyes usually go to one of the intersection points most naturally rather than the center of the shot. 

For more examples like these, go to:

https://www.google.com/search?q=rule+of+thirds&hl=en&tbo=u&rlz=1C5CHFA_enUS506US506&tbm=isch&source=univ&sa=X&ei=ENL2UIm-BsikqQGPz4CAAw&ved=0CE4QsAQ&biw=1683&bih=1292

The same principle can be applied when shooting video.  For instance, when shooting an interview with a stationary subject, be sure your subject is standing (or sitting) in a ‘Rule of Thirds’ position. And be sure to compose your shot applying the Rule of Thirds, creating space in front of your subject.  Make sure your background isn’t so busy that it’s distracting from the subject.  Find a simple background, or a background that doesn’t have a lot of activity behind it. For instance, if you’ve got someone in the background picking their nose or drinking a bottle of water, it doesn’t matter how great an interview you record, the audience is going to be looking at that instead of your subject matter.

So when you’re in the field and you have a camera and a tripod and you’re getting ready to set up your shot, what is one of the first things that you should do in order to apply the rule of thirds?

Look through the lens of your camera, place your subject matter off center so that it has some space around it, to the left and to the right – if you center it as in our first example of the rock, you see that it’s just not as interesting of a shot as the off center composition.

Bottom line, if you begin your video production with excellent digital video recordings you will save time and money in post and create a more pleasant video production.

Big Bright Light Show Rochester, Michigan

Wednesday, December 12th, 2012

15694076864_0f2158e757I Love the Video Business in Rochester, Michigan

Rochester Hills is a great city for operating a video production company especially since I live in the same city, two miles away from my office. Downtown Rochester is especially beautiful this time of year, with all of the Christmas lights and decorations.

A few years back, an outdoor mall opened in Rochester Hills, near Oakland University, called The Village of Rochester Hills. It nearly put downtown Rochester out of business as everyone went to the new mall to shop instead of the small boutiques downtown.

So somebody (I think it was the Downtown Development Authority) came up with a brilliant marketing idea by hanging amazing lighting on the store fronts and restaurants. These lights (plus the annual Rochester Parade held in early December) have literally drawn thousands to downtown Rochester. On most nights all the restaurants in Rochester are seated to capacity. The shops full of reasonably priced unique gifts are doing great. If you have not seen Rochester for the holidays, check out the video below produced, recorded and edited by Lauren Primeau.

photo credit: Bokeh heart via photopin (license)

Professional Speaking Video Production Mistakes

Monday, November 5th, 2012

3137026754_4126848ec1With over twenty years of experience producing professional speaker demo videos, we have come to realize the most important ingredient in producing a successful speaker demo video is the clip selection process. I know of many successful professional speakers who spend one, two and three times their fee to put together a demo video. And I often meet both “seasoned” and beginner speakers who say “I’ve heard your name before – I’ve never worked with you because I’ve heard you’re expensive.” Professional video production can be expensive – however, it can also have a high return on investment. Of the professional speakers that I know who put their own demo videos together, very few can claim that their video brings them an adequate amount of business.

A high percentage of the professional speakers who we’ve worked with over the years like to be involved in the clip selection process. That is good because their eyes and ears see and hear from their public. As a video producer, I do not see and hear that feedback. Because of this, the professional speaker input in the clip selection process is very important. However, the biggest mistake professional speakers make is that they try to dictate what they feel are the best clips and the best clip order when putting together their demo video. Why do I say that’s a mistake? Because you wouldn’t have one person running a successful business or corporation – you have several. People influence you as a leader when you make decisions, just like focus groups are used to get a public opinion about a product or service and the way that the marketing is going to be packaged and positioned.

Now, professional speakers pretty much decide on their own what their price should be. But when it comes to picking clips, you’re really dealing with your package, your product and your position. And when it comes to marketing, decisions should be made by multiple people, especially people who are experts at understanding how to put demo videos together.

I believe it is very important to consider the big mistakes that I have seen professional speakers make by dictating their clip selection and clip order in their demo video and instead of allowing the video professionals to do their job. The mistakes are big because the single most important ingredient in the professional speaker demo video is the clip selection process. The clips that are picked and the order that they’re put in have to tell a story that the public gets by the end of the demo video. The public should understand what it is that you do and how you can benefit your marketplace. Your demo video is now a porthole to your other video content on the Internet: your Vimeo channel, your YouTube channel, your Facebook page, your Pinterest account, your LinkdIn account.

photo credit: Eugenio Cruz Vargas en su taller via photopin (license)

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